L
ADING

SEO Blog Post length. What is acceptable?

SEO Blog Post length. What is acceptable? You would have seen lots of advice, some excellent some not. The content of this article is what we believe is sound advice.

The first two primary questions that need answering with regards to SEO blog post lengths are

Who is the target audience you are trying to reach?

How many words will the article or blog require to allow an explanation to be conveyed to the readers that will resonate with each of them?

It is best not to assume a little content is ideal for the readers. Yes, it is more straightforward and more accessible for each reader to read. Most of us do not wish to stare for hours on end at a screen.

I well remember forty years ago I could spend all day reading a newspaper or the next great best-selling novel. Flash forward forty years, now I flick through headlines. I am deciding if I have enough time to waste or not on any topic that catches my eye.

We are all aware that every generation’s attention span has continuously reduced. Does that mean a shorter reading experience is preferred? We suspect not.

The algorithim machinery of all Search Engines such as Google, Bing, and Yahoo unanimously agree SEO Blog post length is vastly important in today’s content-hungry readers.

They base their findings for ranking purposes for each user experience and how they stay engaged. If they are happily returning to the same source for their information, the content ranking will rise.

There are hundreds of unknown ranking factors that the Search Engines consider when looking at search results. Article length is just one of them. Remember length does not decide if the content provided is good or bad.

Google’s stance is clear, and they want substance, evidence, and facts. Backed up with authoritative entities no matter what the topic or is being written about.

So, for this alone, the SEO blog post length or article needs to grow to allow the elements to be incorporated.

Back in 2016, the majority of writers and Webmasters thought between 200 to 500 words was the ideal benchmark for SEO blogs posts lengths. Also acceptable were larger blog posts from 800 to 2000 words for the standard Page 1 results. Little has changed, and the figures stand well in today’s community of Content Writers.

So with SEO blog posts lengths in mind, set your goals early when planning any content ideas.

Content writing that is structured, well planned, and well researched will stay in your reader’s minds longer than one-word style answers.

Many of today’s tech-savvy users know what has been written with thought and effort. They avoid those that look like the writer is having a “boring day at the office”.

On the flip side of the coin do not place quantity above quality to determine the article’s length.

It must always be quality over quantity and in that order.

Do not add content for the sake of extending the length. Still, think of your reader’s experience. Let them, see you care about them. Never write about the same piece of information from four different ways.

If you are authentic and honest, your reader will appreciate and will happily return to see and read what other SEO blog posts you have thought of.

They will quickly inform others of how good you are and how you meet all their expectations as a fantastic Content Writer who’s SEO blog post lengths conform with their acceptance.

Select your Target Audience early. Ensure you have their names spelt correctly. Research their interests, so you are accurate, and finally choose relevant Longtailed Keywords. (One of the hundred ways that the search Engines measure your content).

Set out your store with a thought-provoking heading and positive strapline. Follow with an organic and relevant picture or video and ensure an easy way to follow a link back to your article to show.

Gauge the level of intent for your reader. Are they necessary searching for more technical information? Or are they trying to make that decision in as short a number of clicks as possible?

Allow the content in your SEO blog post length to match what is required.

Ensure your content is well mapped out. Even before you have created it. Make sure the goals for the publishing of this content matches with your users and your website, with the end result of satisfying your user’s search queries.

Add well-written content to each picture and video. Explaining to the reader that you have taken your responsibility to them in providing assistance in all possible ways. They will see your ultimate goal as the strategist of offering the most useful information via the most appropriate platform has been met.

Summary to our article titled ” SEO Blog Post length. What is acceptable?”

Always be mindful of great content is a mixture of text, animations, pictures, and videos. Some readers have no problems dealing with large volumes of texts, while others suffer and prefer the ethos of “A picture is worth a thousand words”.

Do not believe everyone can be treated the same. By mixing up your content and the way it is envisaged will reach your target audience in different ways. If you get it right, all of your audience will remember your effort.

Do not get bogged down in producing that 2500 document for a future blog post length at the forefront of your mind. If you do you have missed the point we have been writing about.

It is simple, give the best, most trustworthy, and optimised version of content to equal what your target audience wish to see.

If you do as we suggest your target audience will appreciate you and your commitment to them. Even more importantly, your website analytics will confirm and reflect in the rise in ratings with the powerful Search Engines.

If you would like to view & explore more of Calibri and our growing catalogue of articles, click on to the links below and please share.

Yoast SEO plugin. What do they look for with our content writing?

How much does Content Writing Services cost? How much shoyuld I put aside?

Meta Descriptions. How do I make them engaging?

YouTube videos. How do you optimise for search?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

Boost SEO Rankings with Organic Images.

Boost SEO Rankings with Organic Images. The images on your website are equally important and should be optimised as your text.

We suspect everyone on the planet knows we are living in an appealing visual world whereby every website and its pages house an image of some description.

But are they fully optimised? If not then someone will be wasting a valuable SEO asset.

We all want our pics to just pop up on our sites, and we all strive to have as many originals  as possible and not to join the thousands of sites that in the end almost look generic.

Yes, it is true when starting out you may need to add the stock images that are in abundance. But, rapidly make that transition to your own organic and original high-quality imagery.

Thus giving you the opportunity to boost SEO rankings with organic images.

Now you have reached that all-important stage of having a ready supply of your own images whether they be data visualisations, infographics or from a quality camera. The size of each image should be considered next.

When utilising imagery for mobile websites, it is crucial that they are strategically lightweight. By reducing, image size coupled with applying them in an SEO meaningful way will assist you with Search Engine rankings.

A concern for mobile websites is on how to speed up the download speeds. If the file size is too large, then it will take a long time to load onto a page. It will mean a higher bounce rate.

One way is by optimising the image. Another simple way is by using images to communicate what the content is going is about.

We use images to assist us in breaking up the contextual content and allowing the content to be quickly scanned. This is an acceptable user experience feature that can be found on many quality designed mobile websites.

So does using images still achieve a better experience and importantly boost SEO rankings strategy?

We at Calibri believe so, we think it is possible to integrate images with quality content in ways that downloads become quick on mobile devices and still allows the web pages to be read easily.

Calibri Tips for boosting your SEO Rankings with organic images.

Now, these following Tips we are sharing with you will decrease download speed and aid the Search engines to improve their understanding of what yours and our content are all about.

  • Keep all images simple. Avoid using lots of patterns, gradients and fine details, as these tend to create in their details larger files.
  • Refrain from blending Graphic, fonts & Photographic images. Images that are combinations of those mentioned will undoubtedly create larger file sizes when they are all mixed together. Remember JPEG format need to be saved at a higher resolution to reduce pixelation and cloudiness in words.
  • Using many colours should be avoided. Especially to illustration style files or photographs. An easy way to remember, the more colours, the bigger the file. A good tip is by reducing similar shades of blues, reds and yellows, in fact, any colour.

Most viewers will not notice or complain by you desaturating some images; it will make it faster for them to download to.

  • Correct Formats should be saved. This is a common mistake we did at the beginning of our journey. Images need to be kept as .jpg files, whereas illustration style files should be saved as .png files.
  • It is possible to protect them as .gif files, but some sites will classify them as animation and often will superimpose a “Play” Button upon the image.

Support all images with relevant and organic content. We at Calibri believe it should always be the case where the image supports our content. We do not feel adding an image because it looks eye-catching but has no relevance to the content is a no-no.

It’s not the size of the image that is crucial, but whether it adds to our visitors understanding of what the content is about.

Ensure the context accompanying the images is meaningful. We here at Calibri often add alternative text to our images to assist us in explaining what each image is about.

We have found our loyal visitors appreciate our choices of images and are happy to remain loyal to our brand.

Wherever possible Compress your images. This is an essential Tip for us to assist you with saving image sizes. It is a common error to utilize a significant image for a small image. Likewise, it makes sense to reduce an image such as 900 pixels wide down to between 600 and 800 pixels.

Summary to our article titled: “Boost SEO Rankings with Organic Images.”

We feel here at Calibri our images should be used wherever feasible in our strategy of boosting SEO rankings with organic images. If we choose with the same standards, we demand from our written content we feel we will gain more visitors.

We also understand images aid Search Engines such as Google to understand what our content is there for.

Never underestimate what images can do for you and your website. Images, after all, are still considered to be content and therefore should be carefully thought of as part of anyone’s boosting SEO Rankings with organic images strategy.

Why not tell us your top tips on the world of organic images. We will publish the best ones that really stand out for all users.

We hope this article goes in some way towards your full understanding of organ images and the importance of each one displaying freshness, engagement, and excitement when creating them.

If you would like to view & explore more of Calibri and our growing catalogue of articles, click on to the links below and please share.

YouTube videos. How do you optimise for search?

SEO Blog Post Length. What is an acceptable?

Managing Social Media. Is your brand bad at it?

Voice, Vertical and Visual. What is the future for Enterprise search?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

Managing Social Media. Is your brand terrible at it?

Managing Social Media. Is your brand terrible at it? We can all recall positive and negative experiences with various websites. Thankfully it appears we are starting to get our act right.

So often we hear the stories of complaining clients or disgruntled customers. They vent their frustration and often it boils over onto social media. Some companies have built excellent reputations for handling these complaints, and sadly many have not done so. Is your company handling complaints on social media poorly?

If so what are the do’s & don’ts of managing social media?

Is voicing a grievance on your company’s public feed become the main route for your client to be heard? Has your Twitter Account become the centre of abuse and displeasure with your company?

All too often customers feel they should receive answers as swift as they pass on their initial complaints. Because of this consumers now make more demanding expectations.

Does your company feel the continuous pressure to be on all social platforms all of the time?

If so relook at your social media presence as the first point of call. Do you need to be on all platforms at the same time? You might be surprised at the response your workforce will give you when you ask this question.

I have heard of some companies who felt their only option was to shut down their social media channels to cease the distractions for their employees. Beware following this course of action. As the risks of confusing your customers with a mixture of scattered, & often inconsistent messaging will be high and damaging.

The main focus of managing Social Media should be on behaviour and not communication.

Let your company show what it is doing for its customers, and not just telling them. For example, what happens should one of your customer’s orders goes astray? Make sure the dialogue with regards to the incident shows what your company has done to resolve the dilemma.

Thus, ensuring your customer feels your company is pro-active in dealing with them. In turn, they will gladly pass on their comments of gratitude to your staff. Not forgetting, their willingness to tell their inner circle of family and friends.

You may argue that is no easy task to achieve, as gathering and passing on information rapidly within your company structure almosts forbids it to happen. Well, solve this problem instantly, call in the department heads and change the way these complaints are dealt with.

When managing social media, allow transparency and openness to lead commitment and resources.

Do not forget that managing Social Media should really be about building relationships with your customers.

Start by making it simple and appealing for anyone to get in touch with you. Make your social media provide a perfect route to accomplish this target.

In this tech-savvy world that we all live in, nearly everyone spends lots of their time on social platforms, so why not make it a positive experience to interact with them.

Why not allow all your staff to have company media accounts, this will ensure the tone and the brand personality of your messages remains crucially consistent.

Train all your staff to be open and consistent with customers. Even when things are not going to plan. Rid the notion of being defensive, or worse still to bury their heads and attempt to ignore any problems.

Everyone should feel pleased to hear from any customer happy or not, celebrate when each issue has been settled with the customer.

You may argue managing social media appropriately is tough for many technical reasons within your company.

Yes, it has become clear that most applications, websites and networks were designed for individuals and not for businesses. Your business invariably had to hijack your social media presence.

Placing square pegs into small holes comes to mind. Again you will need to address this as it will hurt your ROI in the longer term.

Now it is so much easier to gather information on your customers. Look at their social media profiles, the apps that are available to them, their preferred chat groups, and to view the blogs they follow or better still create.

You will gain a golden opportunity to learn more knowledge about your customers. For maybe the first time you will be able to target them with specific messaging. Managing social media channels will give you an advantage over emailing them, here you have much more information that email accounts cannot provide you.

By applying a more positive approach using and managing social media channels will allow you to gain data on your customers. You will finally be in a more significant position to make better decisions on how to communicate with each customer.

Summary to managing social media and not being terrible at it..

The more you know about your customers, especially the most influential ones on social media, the easier it will become to handle complaints almost before they happen.

Thus preventing that full-blown Twitter Public Relations crisis. Funny how the more an influencer shouts, the more quickly their problem is resolved

These days many of your customers could be You Tubers with hordes of dedicated followers. They could even be Instagram Stars, and many have a Twitter Army that Churchill would have been proud to have during World War Two.

So it makes sense for you and your company to have the ability to react swiftly and almost at the same speed as an influencer.

We have included some more useful and informative articles for you to investigate. There are available below:

Which 2019 SEO trend will impact your brand the most?

How do I select the right KPIs for my marketing content?

Low-cost hosting is expected. But not if you are offshore?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.