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Are Bounce Rates and Dwell Time important as a metric?

Are Bounce Rates and Dwell Time important as a metric?
Every website owner loves their website, and why not? So lets investigate the answers together.

Think of all that hard work and long hours, you applied to create that unique place where millions of readers, users & buyers could come and make all that effort worthwhile.

But for some unknown reason to you, visitors come and go, and you start to hear those unfamiliar words – Bounce Rate & Dwell Time.

We at Calibri are no different, our site is new, we don’t have a bounce rate yet, and in addition, we have no idea what their dwell time is. Or do we?

We suspect there are millions of new website owners in the world who also don’t fully understand Bounce rates and Dwell Times, and what affects they have on their beautiful websites.

Today’s blog aims to give the “Newbie” valuable insight into what are bounce rates and dwell times. We will reveal the causes and how to minimize them wherever possible.

The first thing to remember, every site is different to the next one, and your bounce rate could be higher than say 90% and you are pleased with it, whereas the next Website owner will be pulling his or her hair out in pure frustration, for them, that figure could be catastrophic & unacceptable.

As a rule, the lower the bounce rate number, the better your site’s appeal is portrayed.

So, what is a Bounce Rate?

According to Google Analytics. a bounce is a single-page session on your site. In other words, when someone visits your web page and leaves again within a 30-minute time frame without visiting the rest of your site. This behaviour is an indication that your site entrance, the ie landing page is irrelevant for the visitor.

Does that mean Bounce Rates influence your Search ranking with Google’s algorithm?

From what we understand, we believe so. It can be seen the initial click showing the visitor has arrived, but after that, it is regarded as an approximation metric because it doesn’t show the visitor clicking away. “Why?” we enquired.

Well, our trusty Web developer Alver pointed to us, that there is a flaw with Bounce Rate as a performance metric.

In Google Analytic another metric that looks at the time your visitor spends on your page. This metric requires 2 clicks (Entrance & Exit) to calculate your visitor’s time on the page.

Frequently, the second click is absent from the equation. Consider, how many times have you spent say 25 minutes reading a page? You found it engaging and without any concerns. Now, did you close the tab or did you Exit Click?

If the latter, the session is logged as a bounce. The same result occurs when you open a link in another tab and leave the first tab prior to closing your browser.

Now, look at the time when you have visited and clicked away within say 10-seconds. It is clearly an actual bounce. You have landed on the page, quickly decided the content was not what you were looking for and bounced away.

Revalue the first example of spending half an hour reading an exciting and engaging page of content surely shouldn’t be judged as a bounce.

Just ponder, how many of your favourite websites where you gladly visit often may well have a high ranking because of their excellent content but adversely have high bounce rates.

As a result of this flaw, we all may need to cease relying on Bounce Rate. Instead, focus on a robust attention metric, for example, Dwell Time.

This metric measures the actual length of time your visitor spends on your page prior to returning to the SERPs.

Thus, the longer your visitor’s dwell time, the more positive the evidence that your visitor has probably consumed a large percentage of your content. If not all before returning to SERPs or indeed gone on to perform another action on your site such as placing an order.

In the light of the above should you ignore Bounce Rate and only concentrate on Dwell Time?

We feel the answer is NO you should not ignore Bounce Rate and replace with Dwell Time in your learning process. But it doesn’t hurt, to understand what both metrics can teach. Furthermore, you can act accordingly with both insights of your visitor’s actions when they arrive on your page.

How do you increase your visitor’s Dwell Time?

Not an easy question to answer. Our research has produced these Calls To Action (CTA) we all should.adopt to assist us all to attract and hold more traffic to our pages.

Consistently produce great content.

You like us should aim to produce content that to our visitors is useful, accessible, relevant and engaging. It doesn’t matter if you are creating blogs, articles, infographics or videos. The same rule applies to all.

Accompany your content with relevant Internal Linking.

We have recently begun adding relevant internal links. The results will provide a better visitor experience. Thus ensuring our SEO strategy achieves the maximum opportunity of both gaining a robust ranking position with search engine spiders.

You can persuade your visitors to remain on your site by making it simple for them to navigate around your site. Look at, providing strong incentives for them to read other relevant articles or blogs. Ensure the content is not dissimilar to their original search, so as to, remove the need for them to click back to SERPs.

Ensure your page load Time is completely optimized.

It is easy to believe that a high bounce rate is caused by poor content. How many times have you clicked away when you get to a site and the loading time seems endless?

The problem has begun immediately before you have had a chance to read. In our busy world, we cannot wait more than two seconds, our fingers begin to move to the keyboard again to commence a new search. With that in mind, before examining your content, check the time it takes for your visitors to view the content.

Visitors read your books, visitors scan your web pages.

A valuable lesson I recently read, and it had an immediate impact on how I wrote our articles and blogs to say a year ago. In the same way, you need to ensure your content is accessible with formatting your pages.

Make them welcome, and direct your message to the busy visitor on a packed commuter train. The same person who will feel the need to keep checking up to see where he is in his or her journey. When their eyes return, it should feel natural to them and simple to reposition to where they left off.

  • Ensure your content is less visually challenging.
  • Make good use of white spacing. (It allows your readers to rest their eyes.)
  • Use Headers appropriately. (Helps the spiders.)
  • Include Subheadings. (Assists readers to return when distracted.)
  • Wherever possible add bulleted lists. (Look what I have just done.)
  • Add images relevant to the article or blog. (Avoid overwhelming your reader.)
  • Don’t overdo the number of images. (The can become a distraction.)
  • Keep down the number of Ads, Offers & Award Emblems. (Readers hate them.)
  • Be aware of your pop-ups on your page offering various services. (Don’t push.)
  • Prompt your visitors to ONE clear Call to Action. (Make it easy for the reader.)
  • Serve content relevant to your keywords. (Vital for optimization.)
  • Pepper sparingly useful & relevant Internal Links. (Otherwise, creates readability issues.)
  • Ensure your site navigation is effortless & clearly understood. (You know how fickle we visitors are.)
  • Remind yourself, your visitors are in control when on your pages.

Do not solely focus on your website, remember your visitors will more than likely visit you via their mobiles first.

When I think back to a short while ago, I would wait until I arrived home to do any browsing via my laptop. Now, I see myself researching content on my mobile. Our smart mobile devices have started to replace what we thought would never fade away – our trusty laptop.

Now, everyone with a website must ensure they optimise for mobiles and tablets, to say nothing of, checking the speed of the mobile page load time. If they do not, it is certain, it will not matter how beautiful the page looks if the load time goes past a minute. Forget it a bounce has occurred.

Summary to Bounce Rates and Dwell Time.

Without hard evidence, we feel you should play safe and adopt the belief that both Bounce Rate & Dwell Time are factored for ranking.

It stands to reason, if your visitors remain on your site for extended periods, they must be contented and engaged with your page and its content.

Remember SEO doesn’t mean Search Engine Optimization anymore. It has been replaced with Search Experience Optimization.

Finally, henceforth, remind yourself, your visitors are in control when on your pages.

If you have enjoyed this article and found it helpful, please check some of our other articles:

A checklist to ensure your SEO is technically sound for 2019.

A Beginner’s guide to SEO statistics and terminology for 2019.

Which 2019 SEO Trend will add the most impact to your brand?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

Favicons. What are they? What are their purposes?

Favicons. What are they? What are their purposes? I often saw small images on websites and their pages. One day I ask the questions and here is what I discovered.

Favicons are icons associated with websites.

You will find them displayed in the address bar of a browser. Favicons permit access to the site or next to the site’s name in a user’s list of bookmarks. Now how do you create one?

Favicons are there for show, they have no other purpose regarding performance on Search Engine searches (SERPs). Likewise, their speed and functionality are not measured. Their uniqueness is their ability to bring to the attention a detail that ensures websites stand out. Thus from a branding point, they are essential.

Derived from the words Favourite & Icon, by the Microsoft Internet Explorer 5. Originally they were used to estimate traffic to a site by counting the number of visitors. In today’s technical world Favicons are more geared to enhancing the user experience.

Favicons purpose is to assist you with your branding.

You add them to your browser when you visit a site and download the products for future use. Also, browsers display Favicons when you create Short Links for your corresponding site in tablets, smartphones & Laptops.

An excellent example of a Favicon is the LinkedIn favicon. Look at the image below, as soon as you see it you instantly know who this company is by its recognisable global brand.

You will see this Favicon on their website, and their social media presence as well as their marketing materials.

Favicons add colour & detail to your Tabs & Bookmarks Bar.

This unique feature has a brilliant benefit. It becomes more accessible for your readers who have problems with reading the text to select your website when they spot the Favicon.

Personally, my browser bar is full of Favicons that make life simpler for me when requiring a particular tool.

Top Tip1: For an instant benefit, try a new approach with having Favicons instead of text on your browser bar.

Have you occasions when your screen needs to be in split mode? Favicons are a fantastic solution for working with limited space. Each is designed to be clear and distinct in appearance. I could not imagine going back to text with my Browser bar proudly displaying YouTube, Grammarly, Hangouts, BBC, and many more.

How simple is it to incorporate favicons on your Website Browser?

You will be pleased to know, effortless. Follow these easy pointers:

  • Create a 32 x 32-pixel canvas in a tool like Adobe Photoshop.
  • This size will help you when designing with the extra space to work with.
  • The size of the Favicon should be 16 x 16 pixel when completed.
  • Keep the design as simple as possible & feature little to no text. For obvious reasons the area will be small and the text unreadable to most naked eyes.

Top Tip 2: Ensure your brand is presented by your new Favicon, do not forget to save your image using either JPEG, PNG or GIF.

  • Once the design is completed, and you have your image ready, upload to the public_html folder of your website.
  • For ease of memory, when creating the file name, keep it simple, use “Favicon.”
  • This task will allow the filename to become either Favicon Jpeg, or Favicon Png or Favicon Gif. The file extension depends on the type of file you have saved.
  • Finally, Rename the file as “Favicon.icon.” By achieving this task, your website will know that the image is, in fact, an icon. Thus allowing your site to recognize it as your desired Favicon.

Things to bear in mind regarding Jpegs, Pngs & Gifs.

Jpeg (Joint Photographic Experts Group) is a popular image file format. Used by digital cameras to store photos. The compression algorithm is “lossy,” meaning some image quality will be lost during the compression process.

Png (Portable Network Graphics File) is an image file. It contains a bitmap of indexed colours & uses lossless compression similar to a Gif file. But without copyright limitations. Many Png files store graphics for Web Images.

Gif (Graphics Interchange Format) is an animated bitmap image. It combines several other images or frames into a single file.

Important question. How do you use Favicons?

Just follow these three crucial but straightforward stages:

  1. Upload the Favicon.icon file to your server by pointing your Browser Address Bar to your FTP server. It should look similar to ftp://Username@yourwebsite.com.
  2. Press enter & the browser will ask you for a Username & Password. As soon as completed, upload the Favicon.Icon file to your Root Folder.
  3. If you are using WordPress, either you or your website developer, should insert the code below in the Head area of your header.php file:

ㄑlink rel=”shortcut icon” type=”image/x-icon” href=”く?php bloginfo(2url

  1. When completed, upload the file again to where it came from. Many browsers can find your 16 x 16-pixel icon in your Root folder by searching for the name “Favicon.Icon.”
  2. If you are creating a Favicon using Photoshop, then you should get the best results from your Favicon. By downloading the Plugin Telegraphics, you will have a professional looking Favicon. Do this before working with Photoshop.
  3. Stage create a new doc in Photoshop, select menu followed by New.
  4. Set your canvas to 64 x 64 pixels to make it easier to work with. Follow with pasting your Logo into the doc.
  5. Select Image and select “Image Size.” Reduce to 16 x 16 pixels.
  6. Re-sample Image followed by “Bicubic Sharper.”
  7. If not satisfied with the result, and wishing to make alterations, follow up with: “AltCrl/AltCmd+Z”
  8. Finally, If you are pleased and contented, click on the menu “File” & click on Save as “Favicon.Icon”

Summary to this article titled Favicons. What are they? What are their purposes?

Now, imagine seeing your own icon in everyone’s Web Browsers & Bars. My advice to you is care genuinely with regards to your chosen Favicon. If you do not, it will be a disastrous decision as there will be a massive negative impact on your website and overall business.

In conclusion, it is necessary to keep seeking as many new ways to interact and create brand awareness. You already know, finding creative ways to achieving your goals for improving your online presence will be a continuing challenge.

By obtaining your own Favicon will be a big step forward. Remember it is simple to do.

For myself, when I see a website with a Favicon, I am immediately drawn towards it. I suspect you are already in the same place as me. Favicons are incredible, and they give you that feeling of trust when seeing your favourite ones.

These amazing little Favicons represent professionalism, attention to detail not forgetting, appreciative quality.

See you all again soon with your brilliant and eye-catching Favicons! Why not send us a sample of your new creations and we will include them in our Newsletter.

Previous articles you can explore & read:

A Checklist to ensure your SEO is technically sound for 2019.

A Beginner’s guide to SEO statistics and terminology in 2019.

Which 2019 SEO trend will add the most impact to your brand?

What characteristics are needed to ensure a well placed website?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

Meta Descriptions. How do I make them engaging?

Meta Descriptions. What are they & How do I make them engaging? This is what I discovered when researching the subject.

Firstly, Meta Descriptions are small snippets of information.

Meta Descriptions are located below a link of a search result. They will provide you with a brief description of the content on the webpage you head to after clicking on the link.

They form part of a Search Experience Optimization process by providing context, and should never be overlooked. Or your web pages could fail within search rankings. Albeit, Meta Descriptions are in themselves not direct ranking factors.

We are told that websites are not rewarded or penalized on whether they hold a high rank or not.

The primary goal of Meta Descriptions is to provide the user with a small nugget of context before clicking on to the webpage that interests them.

But indirectly, websites could believe they are. Yes, it is true that the content in a Meta description does not factor in the algorithm of SERPs. But the user’s behaviour will be factored into the same algorithm.

Where users live, and their length of engagement are two key factors that are looked at. Not forgetting the matter of CTR (Click-through rate) which is also part of the algorithmic ranking process. It now stands to reason, Meta Description is an essential aspect for the improvement of click-through rate from search results pages.

Meta Descriptions go one step further than Google, & other Search Engines, as they only display the first 50 to 60 characters of page titles via SERPs.

Whereas, Meta Descriptions will provide websites with the opportunity to provide more information. Thus by giving them the chance to gain more “Qualified Traffic” to their sites.

What does the term “Qualified Traffic” mean?

When visitors arrive at your website, ideally you will want these people to be interested in what your brand has to offer to them. Equally, you want them to stay and enjoy their experience. So much, that they are prepared to revisit your site repeatedly.

This positive & engaging outcome may only start to happen due to your Meta descriptions.

If that is the case, then many more will do the same. You will begin to see a rise in your website’s ranking with qualified, relevant & organic traffic.

Meta Descriptions are ideal for Facebook.

By the same token, if you share your website page on a Social Media Platform like Facebook, your Meta Descriptions will automatically populate throughout the post. Facebook has put a tremendous amount of thought into ensuring your Meta Descriptions fits perfectly within the space they have provided you.

Do problems arise when there is no Meta Descriptions?

In circumstances where you have not provided a Meta Description, Facebook will select the first content it can find. The main drawback. By not providing a Meta Description will be the content is cut short. Added to this the lack of real optimisation, your brand suddenly looks unclear, confusing and possibly unprofessional in appearance.

Is there anything else I need to be aware of regarding my Meta Descriptions?

Absolutely there is. Google will cut your Meta Description down to a maximum of 160 characters. Hence, when Facebook sees your Meta Description, it will only display the same 160 characters.

Ideally, to ensure your entire Meta Description is presented, it should not exceed 155 to 156 characters. Do not include Quotation Marks as Google will dismiss them from view.

How and why should I ensure the Meta Descriptions are engaging & exciting to the reader?

In the same manner, when we are browsing on Amazon or in our local bookstore, we invariably will pick up a book and turn to the back cover. We do a similar process when reviewing books on Amazon.

We contently click away, eventually basing our buying decisions on what we find interesting and exciting to us. Individuals are climatised to those unforgetful killer meta descriptions that motivate us to explore and satisfy our curiosity,

The topic does not always matter, its the new narrative that counts.

Remember, there are ordinary people in the world who find the world of Stamps captivating to them. They too will take a pause when they see a headline that attracts their curiosity.

Duplicating the same positive result must be the goal when creating your Meta Descriptions. Always keep reminding yourself, the more people who click through a SERPs entry, the more your site will rank with Search Engines.

Which are the three primary features in a SERP entry?

Well apart from the Knowledge Graph Information and snippets, the three primary features in a SERP entry are:

  • Element 1 has to be a meaningful Page Title.
  • The second element has to be the inclusion of the Page’s unique URL.
  • Finally, the addition of the Page Description or as we know it the Meta Description.

Does including a keyword matter?

To optimise your webpage, you will need to add a keyword. Remember when users search they will use a keyword in their search query. Therefore, it makes sense to know what those valuable keywords or similar ones will be.

Remember your user will need to see relevant words, so make sure you use the right ones. They will make the difference between a SERP entry that is either overlooked or gains a valuable click.

Do not cut corners and use someone else’s Meta Description.

If you think about it, why would you want to use a duplicate of someone else’s Meta Description, no matter how successful you presume it to be. The rule here is clear, be interesting, be exciting and ultimately be organic.

Summary to our article titled Meta Descriptions. What are they? How do I make them engaging?

When reviewing and creating your unique Meta Descriptions, pause and remind yourself, that in a SERP entry your Meta Descriptions will take up the most space. Usually a full two lines. It is the place where your user will decide on whether to click passed or stay based on the information you provide.

The more relevant and engaging it is the more the user will view & read.

With this at the forefront of your mind, it becomes clear that a well written Meta Description does actually matter. It will inevitably improve your click-through rate, and to say nothing of the positive impact on your website’s ranking.

Ultimately a great Meta Description could be the only thing standing between a search result and a qualified visitor.

I  hope this article goes in some way towards your full understanding of Meta Descriptions and the importance of each one displaying freshness, engagement, and excitement when creating them. If you would like to view & explore more of Calibri and our growing catalogue of articles, click on to the links below and please share.

Favicons. What are they? and what are their purposes?

What characteristics do you need to ensure a well-placed website?

How do I select the right KPIs for my marketing content?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

Yoast SEO Plugin. What do they look for with our content?

What features does the Yoast SEO plugin look for with our content writing? Paola asked. I had no idea. I scrambled to find out.

This is a must article for all “Newbie” or Budding Baby Boomer Entrepreneurs WordPress website owners.

When Website developer Alver passed over the management of our new WordPress website, he did mention a specific plugin called Yoast. Both Paola and myself were at the time oblivious to the positive impact that Yoast SEO would have on our content, articles, blogs, and newsletters.

Beforehand, we were converse with Grammarly Premium and recently we discovered Slick Write. We love the simplicity of editing for grammatical errors and spelling mistakes with both these tools.

With adding the Yoast SEO Plugin to our armoury of proofreading. Straightaway, we saw improvements to our written content.

We felt it would make sense to tell you what we have discovered and what impact you will find with utilising the Yoast SEO plugin.

Yoast SEO is the number one SEO plugin for WordPress.

For that reason alone, millions of website users turn to the fantastic features and benefits that Yoast offers. It matters little the size of your business or the nature of it. Yoast SEO since 2008 has been the robust plugin for attaining number one in search optimisation rankings. When we saw that statement, we felt we should dive in and explore Yoast’s powers.


Our first investigation revealed Yoast SEO would give us an immediate SEVEN benefits that we didn’t know we had from the beginning.

  1. An up to date Content & SEO analysis of all our writing, ensuring we could produce SEO friendly Text. It gave us the confidence to carry on creating new content.
  1. Snippet previews on how our content looked like prior to us publishing.
  1. At the same moment, it gave us the opportunity to see our pages and posts in search results. This included our mobiles.
  1. Paola has become excited to learn Yoast SEO Premium will provide her with valuable Social media previews. She can manage the way she wishes to share our content on our social Networks such as Facebook and Instagram.
  1. With upgrading to Premium, we can focus on multiplying our keywords with the goal of optimising our articles for related keywords and synonyms.
  1. Premium gives us the Yoast insight tool which keeps us focused on the text of the article we are creating. Here we can stay in line with the chosen keywords.
  1. Automatic content & internal linking suggestions when we are writing an article.

How do you install or activate the Yoast SEO Plugin onto your site?

If you have a WordPress site, you will have the plugin handy, and if you have a trusty developer on your team, he will happily show you all you need to know.

We are still learning, and there will be more articles and blogs in the future as we gain experience and insight. For today’s article, we aim to keep everything simple and easy to follow.


Installing or activating by yourself?

Fine, go to plugins, select “Add New,” search for Yoast SEO Plugin and install or activate.


Once done, open up the dashboard and head to Features. Select which ones suit your business and standard of writing. You can deselect these features when you are confident that you do not need them anymore.


The following image shows a small list of Yoast SEO PLugin Dashboard features.


Yoast SEO Plugin Analysis

The massive benefit with Yoast SEO analysis controls is seeing them in action the moment we start writing. It is here we found the Yoast Meta Box just below the text area where we would write our content.

Readability Analysis

It took a short time for us to realise there is a difference in writing online and offline. For the uninitiated, writing the next great novel is miles away from writing great content our readers can use and share.

The first may take us days or weeks to read and enjoy, the latter, with the information provided, we are immediately able to scan and take what we need straightaway.

With this readability analysis, we can focus on our use of Titles, Headings & Sub Headings. Next, we turn our attention to the Flesch Reading Score. It makes sense we are writing for all readers, even those with disabilities.

Transition words, Paragraph length, sentence length, & the use of passive voice are the other key factors that the analysis examines.

Author’s note: I have to confess I consistently fail on this metric. So shortly I will receive some tutorial by an excellent English teacher. It has not stopped me publishing. As Yoast SEO is happy with six out of seven metrics going Green. So do not let it worry you if you have 5 or 6 Greens go ahead and publish. You will not be penalised.


Cornerstone Content

We have discovered cornerstone content benefits. It was very easy for us to understand. If we create a single page, that acts as a hub for other pages for a topic or keyword in a particular group of pages, then we can link them together. We can designate it Cornerstone Content. We will do an article on this feature shortly. But should you wish to learn now, please click above.


Yoast SEO Text Link Counter

Text link counter is a feature that consists of two counters. One counts the number of internal text links and the second one counts the number of internal links to a given post. These counters we believe will add value to the structure of the Calibri site. As you can see in the above image, the counters are simple to locate.

XML Sitemaps

A sitemap is an XML file that lists the URLs for our site. It allows us to include additional information regarding the URLs. For example: when was the last update, how many times it changes & the relationship to other URLs on the site. This allows Search Engines to crawl our site with increased levels of intelligence.


Ryte Integration

Our understanding of RYTE integration, we will soon be able to analyze our entire site for technical errors. When we do, we will write an article on our experience.


What is the difference between the Yoast SEO Free plugin vs. Premium apart for the annual fee of currently $89.00?

If you are thinking of upgrading as we did, it would be fair to know in advance what the added benefits are. Let’s start with a comparison table.


Comparison Table of Yoast SEO (Free vs. Premium)

FEATURESYOAST SEO FREEYOAST SEO PREMIUM
Multiple Focus keywordsYESYES
Social Snippet PreviewsYESYES
Readability ChecksYESYES
BreadcrumbsYESYES
Canonical URLsYESYES
Robots TxtYESYES
Htaccess FilesYESYES
SiteMapsYESYES
Plugin UpdatesYESYES
Internal Link SuggestionsNOT INCLUDEDYES
Content AnalysisNOT INCLUDEDYES
Redirect ManagerNOT INCLUDEDYES
Export Focus KeywordsNOT INCLUDEDYES
One Year SupportNOT INCLUDEDYES
Ad-FreeNOT INCLUDEDYES


Our article on Yoast SEO Plugin Summary.


When we started, pennies were important to us as they are to everyone starting out. But we realised on Day One, Yoast Premium was as crucial to us as buying our website. Both needed each other to function. Yes, we know, you can choose other free WordPress plugins, but we felt in safe hands with the Yoast SEO plugin.


As we at Calibri learn more of Yoast SEO and its amazing features & benefits for beginners, we will share with you those insights. Soon there will be an ebook explaining our journey.

Please let us know your thoughts. Our Calibri team are not the experts yet. But our journey is teaching us that the day is coming when we will be.

If you are a “Newbie” website owner or a budding Baby Boomer Entrepreneur starting on your journey of having an online presence, join us and tell us of your experiences, let’s share knowledge. Many new articles are written for you in mind.

Further articles for “Newbie” and Budding Baby Boomer online Entrepreneurs are only a click away for you too explore & read:

Please moderate. What does that mean to a Newbie website owner and the content?

Adding authority to a budding Entrepreneurial Baby Boomer’s written content.

What should Grandad concentrate on when creating content?

Images are copywritten to Yoast SEO

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

How much does Content Writing Services cost?

How much does Content Writing Services cost, and how much should I put aside for it? Well, we are all in business and need to make a profit.

When we first decided we wanted to enter the world of Content Writing, we knew we needed to research on how much we should charge for our Content Writing Services. In addition, we wanted to know what all the other well-established Agencies and companies were charging around the globe.  Here is what we found out.

We found it was not as straightforward as we thought it would be to discover “the Going Rate.” The variants in running successful campaigns are endless, thus making it difficult to gauge.

You, the reader who by being here shows us you are a website owner, or a business wishing to move up to an online presence, or just maybe an SEO Marketer who is checking out the competition and the going rates for Content Writing services, as we did.

Here follows our best advice to you on Content Writing Services, with the Beginner in mind.

  • Start with knowing what your unique positioning is, how will your website compare to your competitors. Work out how rapid you want to ensure advancement and of course determine a budget that you can afford. More on that later.
  • Set time aside to investigate as many reputable Content Writing Services as possible and discover what each entails. In other words, what should you get for your money?
  • If you are the business owner who is setting out on his or her first journey in creating an online presence, you should accept from the very beginning; you are entirely responsible for any content work created on your website.

A reputable Writing Content Service and the SEO work accompanying it in its very nature is a long-term commitment.

Like all good things in life, there will be a set of guidelines laid down by a source such as Google Webmaster Guidelines. You can find more information with the link we have just provided you with.

  • When creating your website, pay equal attention to not only how the site will look like, but also, how each page is organized and structured to allow maximum ease and satisfaction for all your visitors, including Search Engines such as Google.

What is Crawlability? How can it affect your content writing service?

Google’s Search Engine Robots will perform a Crawlability Test on your site. They are looking to see if they can crawl throughout your site and it’s entire content to discover what your site is all about as a whole.

The robots will navigate through your subpages, topics, and also, your blogs and articles.

In a nutshell, all your web pages should be able to take your visitors from one page to another when being successful with Crawlable testing.

In the light of this new knowledge, make a concerted effort linking each of your web pages with at least Two Internal Link. This step alone will give added value to your written content service.

What is an ideal and professional Content writing service?

Content writing Services should include as can be seen from the above image the following crucial features:

  • An Original Approach.
  • The inclusion of Keywords that are relevant.
  • Professional Presentation.
  • Relevant Research.
  • Links both inbound & outbound.
  • SEO enabled, vital for gaining rankings & analytical results.
  • Hard Work.
  • Delivery Commitment.

By adding all the features to your content writing service, you will be seen as unique, and that you offer value to the reader. The content will match the original search query, and the end result will provide that essential motion to your user – complete satisfaction.

What is meant by backlinks?

Backlinking should always be of high quality as well as, natural. You do not have to have many, as in the saying less is better does work in this case. With the added proviso the links need to be relevant and authoritative. Moreover, focus also on building links and relationships that will boost Google Searches known as SERPs.

What are the vital steps for establishing a budget for your Content Writing Service?

Now you have an insight into some of the essential elements of  Content Writing. What you will need to do next, is to establish your personal goals for the business you have and set down a budget to incorporate the above.

Initially, ask yourself two questions:

  1. What exactly is my desired outcome? (Do I want to increase conversions & revenue?)
  1. What will I use to measure for success? (Is it keyword rankings or ROI?)

Furthermore, set measurable and achievable goals, there is nothing worse for your morale than by setting goals that you will know from the very beginning are doomed to fail.

Google fully understands that any campaign you start with will need time to show itself working. We set our goal for at least one year. Initially, we are aiming to see improvements as we learn followed closely by benefits. If we achieve our goals in six months, Yes, we will be ecstatic, but then we will need to replace with new goals.

Now how do I develop an appropriate budget for my Content Writing services?

Like us, you will need to return to the beginning of your journey into Content Writing and ask these Three crucial questions again, and again, until you are certain on what the answers should look like:

  1. Does my web pages structure perform better than my competitors?
  1. What content do I want to outperform my competitors?
  1. What does my backlink profile look like compared to the top ranking websites in my field?

The answers to those three questions will determine what your priorities are, to say nothing of, the volume of work that you will need to have completed making that all significant difference for you and your brand.

Exercise caution when budgeting for a longterm Content Writing Service.

Take your time, work out what you can comfortably set aside for monthly projects as well as one of the events such as promotions. Do not put yourself under masses of stress. That will have a detrimental effect on your health over the period of the budget. Remember, it could be for a year like us.

Accept, if your budget is low, then the journey will take a long time to give you those results you so desire.

So, how much can I expect to spend on a Content Writing Service?

Content Writers in the USA can expect to be paid between  $20 to $40 per hour. Likewise, in the UK, Content Writers attract hourly rates from £15 to £30 per localized campaign. These figures increase rapidly with experience and with work designated on a National or International Campaign. You will quickly find the rates quoted currently advertised in job agencies such as:

Indeed.com/salaries/Content-Writer-Salaries

Summary for our article titled: How much does Content Writing Services cost?

The rates do not end there; there are many varied rates depending on what type of content you need and in which format. For example, are you requiring articles for Web pages, or marketing driven content for Landing Pages or content for marketing purposes on your Social Media platforms?

For further information on Calibri and our Outsourcing pricing structures for the UK & The USA,  please click on the relevant link below:

Calibri Writing Desk – UK Calibri Writing Desk – USA  

For those who clicked on the prices for our content writing services, they will remain the same in 2019 as 2018!

We hope this article goes in some way towards your fuller understanding of having a good content writing service and the importance of each piece of work displaying freshness, engagement, and excitement when creating them.

If you would like to view & explore more of Calibri and our growing catalogue of articles, click on to the links below and please share.

How do I select the correct KPIs for my marketing Content?

What characteristics are needed to ensure a well-placed website?

How do you attract the first 1000 subscribers to your website?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

Voice, Vertical, & Visual. What is the Future of Enterprise Search?

Voice, Vertical, & Visual. What is the Future of Enterprise Search? Judging by my wife’s continually talking into her mobile is concerned, I have a feeling Voice Search is here to stay.

Fast are the days going where I could see her texting to all and sundry for hours on end. Now the fingers have slowed down, and the voice has taken over.

Voice, Vertical & Visual. Are you experiencing the same phenomena?

Following her interaction with her mobile devices, multiply that by millions or billions of voices all chatting into their gadgets.

One could think if Martians do exist then they might find us a noisy planet indeed.

Not surprising all the big Tech Companies foresaw this advancement long before I did. I feel it just crept up on me without warning. Maybe I am deafer than I realized.

Now when we in the industry of SXO (Search Experience Optimisation) look at all the components of a future strategy, we take into account Voice, Vertical & Visual.

If we ignore Voice, Vertical and Visual, we do so at our peril.

Our industry remained relatively static for many years, but not anymore. The industry has expanded and appears to be evolving into something more incredibaly exciting.

You may have noticed that I did not say Search Engine Optimisation (SEO) but instead wrote Search Experience Optimisation (SXO). Because there has been a massive shift to consumer focus needs. No longer do consumers feel it is sufficient to text to discover the products or services they desire.

We are now living in a time where both Marketers and their audiences can engage through visual and voice channels. Thus allowing, for full interactive experiences. Now all can assess anytime and anywhere on any of device.

So What Exactly are Visual Search & Vocal Search?

In a Nutshell, they are the New Search Technologies. They are been foun to benefit all businesses. Used correctly in your market strategy they both can allow for maximum effect.

Visual Search is where an image is uploaded to produce and receive relevant search results. Such as a user uploading an image of a particular item of furniture from a specific Furniture Retailer via their App and find details on how to buy the item.

Voice Search as is implied by the name allows a user to give a spoken command to a Virtual Assistant, for example, Google Assistant or Cortana. Resulting them receiving relevant search results in return. These results usually are received back both visually & audibly.

As I said, at the beginning of this article, these search methods have been taken up by a growing population of global users, and according to Gartner, the world’s leading IT Research & Advisory Company have released estimations that by 2050 nearly 30% of all Online Search Interactions will be achieved via voice.

Author’s note: With regards to Voice, Vertical & Visual, my wife is way out in front of me. I think it will be a while before I can catch her up.

Similar growth is expected with Visual Searches as users become more acquainted with future technologies in Power Image Search on next-generation Smartphones. Each camera becomes a visual discovery tool. Typing Keywords when purchasing items will become less in the process.

We humans have always known it is at times much simpler for us to imagine what we want versus trying to put the same thoughts down on paper.

With Visual Search, it naturally will become easier for users to find what it is they are looking for by simple images.

My wife will be so happy to read this next piece; Visual Search will assist her with the next pair of shoes she wishes to buy.

No longer will she have to type in keywords such as a pair of black stilettos, which currently will return countless general results, she will be able to upload an image and be specific to narrow down the response.

Because of Voice, Vertical & Visual my credit card will take another hit in record time.

What happens if the response from my wife’s search produces a “Not In Stock” response? Here another new benefit will please her with the ability to be cross-sold to by the website by promoting another similar pair of shoes that she may like.

The possibilities of Cross-selling is endless.

What benefits can be gained with Voice, Vertical & Visual Searches regarding SEO?

Google is ranking pages for User Experience because of Voice, vertical & visual Searches ability to deliver swifter search queries. Plus, with the added bonus of the disappearance of incorrect spelling impeding the query.

So how do you optimise your site? By optimising to Google Assistant. You will need to structure your content to accommodate, such as being informal, clear and straightforward.

Now start to visualise what Conversational Keywords can be incorporated within your written content based on the likelihood of Voice Search Terminology. Thus giving you the benefit of responding to a specific query.

Another benefit of incorporating Conversational Keywords comes when you create a well-structured FAQs (Frequently Asked Questions) Page. This allows you to avoid overstuffing your content with Keywords and facing a penalty by Google.

When creating localised SEO, you will need to include relevant locations in your keyword, such as Department Stores in Kensington or knightsbridge, London.

By doing this, it will enhance the likelihood of Voice Searches cementing your brand within the results.

Now that we all understand that Voice Searches will be done on our mobile devices. It is imperative that all e-commerce type websites can function perfectly on those same mobile devices.

The AMP Project which will be the subject of my future article is an open-source platform which allows you to create high-performing mobile web pages without any coding being raised.

How do I optimise my mobile site for Visual Searches?

When planning your Visual Strategy always consider what is the most efficient route to carry your customers through the various stages of your site’s Search Funnel. This will give you positive results when handling customers who impulse purchase based on images they see.

Pay particular attention to textual elements such as the Captions, Titles, and alternative texting. By doing this will allow your images to be better indexed and will consequently give you a better return in queries.

What other useful actions can you do to achieve success with Voice, Vertical and Visual searches?

  • Create a presence on the Pinterest website and their Pinterest Lens App. There are now over 600 million visual searches each and every month here alone. This will help you to generate more Visual Search Conversions.
  • Do the same with Google Lens because they are reporting images are returned now for over 26% of their received search queries.
  • Add multiple images to each product in your range and ensure you optimise the images for rapid page load.
  • Tailor your stock images, so they are not identical to your other images. Google and other search engines will have trouble if your image is replicated across the web in different contexts.
  • It pays now to keep a close eye and track any increases in demand via your image Search Traffic.
  • If you envisage your e-commerce site to having an App as well, it will make sense to incorporate ViSenze API to allow you to include Visual Seach functionality and works with receiving & analysing images sent by your customers.

Finally, here is the summary for our latest article on Voice, Vertical and Vision researches.

As you can now observe, optimising your website and mobile site for full Vocal, vertical and visual searches will help you to achieve your future goals.

Make it firstly, as simple as possible for your customers to find you and your product range, and secondly, make it stress-free as possible for them to purchase what they want on your online presence.

If you would like to view & explore more of Calibri and our growing catalogue of articles, click on to the links below and please share.

SEO vs SXO. Do you know the difference?

What causes Bounce Rates and is Dwell time important as a metric?

Why should you incorporate social media into your website?

What are Favicons? What are their purpose?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

YouTube Videos. How do you optimise For Search?

YouTube Videos. How do you optimise For Search? Will YouTube replace written content? Every day we can see this question appear all over the internet.

The simple answer to the question – Will YouTube videos replace written content is NO it will not.

There are billions of searches made every year for written information.

Written Content has always been King, and nothing else seems to matter. Well maybe twelve years ago that was the case. Now fast forward to today’s highly technical world, and that is no longer easy to say.

Online viewers are in love with videos, many now prefer capturing knowledge by viewing and not reading. They value great sound with outstanding visuals. Anything less and they will click away or worse still leave a comment.

Today our SEO Marketing Strategies cover all sorts of content from articles, blogs, ebooks, podcast, and not forgetting YouTube videos.

Even I find myself now searching for information not only on the internet but also from YouTube videos.

I suspect if someone was to measure the amount of time I allocate to each learning channel it will be a close 50/50.

Content in any format will always need optimisation for sound business sense. Our relationships with the YouTube Video Search Engine will depend on it.

So back to my original question, how do we optimise our YouTube videos to search and what steps do we need to master and follow?

Step 1. Title creation, the most important piece of information.

It makes sense to ensure whatever title you come up with allows your viewer to find you easily. The viewer’s experience must include a simple Title Search. So make your Title clear intriguing, compelling & concise.

There is an old slogan for a company in the UK for many years on our televisions that proudly broadcasted “It does exactly what it says on the Tin.”

I have never forgotten that slogan.

ecently I found out it went on to become the third most remembered slogan of all time. Why because it implied there are truth and honesty within the tin.

Many companies have used it since including the giant Colgate back in 2004. It does not matter how the product is presented, its the subliminal message in the tin that gets to us all. So ensure your viewers know where to search to find the “Tin.”

Think carefully and choose your keywords with care and match what you believe your viewers are typing or voicing into their multi devices. The length of your title needs consideration also, do not create long-winded titles as the chances are they will be lost in the results pages.

Step 2. Descriptions are not read by viewers as they are more interested in the video.

Just like the Title, the description should also be kept to a minimum. Remember your viewers are with you to see your video and do not wish to be delayed with long narratives.

Also, take notice of Google’s one thousand character description limitation, if you forget this Google will not. Remember these words of wisdom Short & Succinct.

Should you feel it is necessary to compose a lengthy description, please note that YouTube only will display the first two or three lines of your text before your viewers need to click “Show more” and see the remainder of your wording.

So it makes sense to ensure the most critical information is in those two to three lines.

The description like the Title will need to be optimised. It will assist your video appearing in the suggested video sidebars culminating the efforts of becoming successful as a source of viewing.

Step 3 Tags.are not compulsory & if used must be relevant.

Adding Tags is very similar to adding Tags in written content. Here you are allowing YouTube and your viewers to have an understanding of the content & context of your video, and to know what it is all about.

Lead with the most important keywords and longtailed keywords that are relevant so that YouTube can associate your video with other similar videos.

By doing so, it will allow you to reach a broader audience.

Step 4 Category.

Now it is time to decide which category you wish your video to be grouped with, so just before loading the video, categorise it under the Advanced Settings Option.

You will need to consider your answers for questions put to you. This is a helpful way of making sure your YouTube videos are correctly placed.

Step 5  Thumbnails need to be consistent with your videos & easily identified.

If you are anything like me, you will often find yourself scrolling through endless lists of YouTube video results. You silently congratulate yourself every time you see that “Hidden Nugget” and cannot wait to share it with the rest of your social community.

Why do we do that? Because simply it is so easy to do, we find a YouTube video thumbnail image. Coupled with an often exciting title, which together sends us a signal about the actual content in the video.

If you get it right, it will have a positive impact on the number of clicks and views your YouTube videos receive.

I have some which are embedded in my memory and every now and then, up they pop, and out they go to my new audience for them to enjoy.

The Ross Sisters back in the 1940s before computerisation.

Author’s note: I hope you enjoyed and was amazed at what these three sisters could do. Go on have some fun and share with all the people you love.

Thumbnails can be automatically generated by YouTube and again is easy to do. But if you want great performing videos why not customise the Thumbnail as well. Start by verifying your account to be able to upload the image. Click on the YouTube Verification link and follow the instructions.

A good benchmark each thumbnail should be 1280×720 pixels and saved as 2MB or smaller .jpg, .gif, .bmp or .png files. Staying within these guidelines your thumbnail will not lose the high quality needed across the available multiple viewing platforms.

Step 6 SRT Files with Subtitles & Closed Captions (CC) allows viewers to watch your video in noisy or quiet environments.

If you wish to boost your YouTube videos further, then add subtitles and closed captions again with particular attention to the keywords used.

Click onto Video Manager, locate your video and then work through the menu to select how you wish to add your Subtitle or Closed Caption.

Step 7 Cards & End Screens allows for Engagement & Feedback.

These cards are preformatted notifications that appear on your multi devices. Usually seen as a small circular white icon with an “i” symbol. Their function is to request you and your viewers subscribe as well as promoting your brand, and other related videos on your particular channel.

YouTube gives you the option to add up to five cards per video, and there are a further six options to choose from the type of card needed.

Such types include Channel cards that direct viewers to another channel, Donation cards that encourage fundraising on behalf of US Nonprofit Organisations.

Other options are cards address to Fans to support the funding of video content, link cards which direct viewers to your external site such as an approved crowdfunding platform or a recommended product retailing platform.

The final two cards are Poll cards which will display a question to viewers and permitting them to respond with a vote, and Video/Playlist cards which enable connections to other YouTube video content similar to yours.

You can complete your process by adding an End Screen. These appear at the end of your video and usually have a couple of visual links to invite your viewer to view more videos on your channel. A great way to encourage viewers to like, subscribe or comment.

YouTube naturally are testing end screens to enhance via optimisation your viewer’s experience. Sometimes your choice of end screen does not show, so plan each decision you make to enhance all viewers experiences.

Summary to our article titled: YouTube Videos. How do you optimise For Search?

It seems like every human in the world views YouTube as an outstanding content channel. It deservedly the oculade as the king of visual content. We will always turn to YouTube to view videos of our choice, this trend will not disappear, some may describe the trend as more of a way of life.

The audience to reach is in global terms, and by optimizing your videos will give you a great chance to reach many of them. Give them great content with quality and relevance at the forefront of your decisions.

We hope this article goes in some way towards your full understanding of YouTube videos and the importance of each one displaying freshness, engagement, and excitement when creating them.

If you would like to view & explore more of Calibri and our growing catalogue of articles, click on to the links below and please share.

Why should you incorporate social media into your website?

How do you create data-driven content for Link Building?

What features do Yoast SEO plugin look for in your content?

How much does content writing services cost and how much should I put aside for it?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.