The Incredible History of Coffee.

Kaldi and his dancing goats

The incredible history of coffee & the drinking of it dates back to the 15th Century in Yemen. Its popularity spread and reached Europe in the 17th century.

Since then coffee has been consumed by as many as one-third of the world’s population. All that incredible history of coffee for all to see.

Other sources believe coffee originated as much as a thousand years ago in Ethiopia. Here a legend was born from a Goat Herder by the name of Kaldi. This man was the first to discover the potential of coffee beans.

The story tells us that I observed that when his goats ate berries from a nearby Coffea Arabica tree, the fortune “Capra Aegagrus” became so energetic that they could not sleep and frolicked all night.

Naturally, Kaldi tried the fruit, and much to his enjoyment experienced the same reaction.

The legend further tells us that Kahdi took his discovery to the nearby monastery. Here the beans were brewed. The Monks were indeed impressed with the evening prayers and how they had remained incredibly alert throughout. Coffee as a beverage had arrived. The incredible history of coffee had begun.

Whichever is accurate, and I suspect there is truth in both theories allowed for the roots for the introduction of the phenomenon term of those times Coffee Houses.

Cafe culture dates back to Mecca, and the successful route from Yemen is spreading its magic through all of the Arab worlds towards the European capitals such as London, Rome, and Paris.

But Where did the name Coffee originate from?

Not an easy one to answer, with time many theories have evolved. The one that appears to be the most plausible theory is that the term was derived from the Italian word – Caffe in the late 15th Century.

The Italian word “Caffe” is believed to be originated from the Ethiopian word for a coffee bean, “Bunna.” Later the word changed under the Turkish Empire to “Kahve.” Then, the Italians came and changed it to “Caffe,” and finally, the British Empire changed it again to “Coffee.”

Imagine if the name had changed in our local Bunna House and asking for the next decaffeinated Bunna!

Head now to Europe in the 17th century; coffee has conquered Cairo, Constantinople and the Middle East. European history has taught us that the very same stimulating effect from the coffee bean was a welcome alternative for all levels of European societies. Intellectuals could stay alert and think much more clearly.

Previously they only had the option of frequenting Ale Houses and drinking traditional alcoholic beverages. We all know what happens to an intoxicated mind.

With coffee and the growing number of cafe establishments, our ancestors could now enjoy socialising and exchanging political views, with the bonus of remembering what they said a few hours before. Within a century being served coffee in a Cafe House became a natural part of their lives.

To this day we happily arrange meetings in Cafes to either pass the time of day, or to discuss and exchange ideas. They are an integral part of our everyday lives. The incredible history of coffee continues with us.

Even the art of making coffee has an incredible story.

When coffee beans initially arrived in Europe, the ground beans were boiled with water together very similar to the way of the Turkish style of brewing. A drawback for the Europeans was coffee brewed this way tended to leave a coarse texture and not conducive to the palates of many.

So the cleverness of the people from Vienna came to our rescue and decided to filter the beans. Bingo, now coffee truly had arrived. This filtering process became an overnight success. Add the inventions of Filtered Coffee Machines and Pressurized Coffee Machines that use steam to moisten our grounded coffee. Our world of coffee as we all know it had arrived.

Here follows a list of famous names who had a part to play in the incredible history of coffee with their passion for the humble coffee bean.

  • Pope Clement VIII (Papacy from 1592 to 1605) is reported to have commented: “Why this Satan’s drink is so delicious, it would be the pity to let the infidels have exclusive use of it.” We will fool Satan by baptising it and make it a truly Christian beverage.
  • Louis XV (French king from 1710 to 1774) grew his coffee beans in splendidly designed greenhouses on his palace grounds in Versailles. I have even handpicked, grounded, and roasted them himself. He was famous for serving his coffee to his numerous guests.
  • Wolfgang Amadeus Mozart (Austrian Composer 1756 to 1791) lived in Vienna a hotbed of coffee shops. I have loved to socialise in many of the days. Soon coffee appeared in his works. “Cosi Fan Tutti” & “Don Giovanni” both leading characters were linked to either offering coffee in their imaginary homes.

A coffee drinker until the day he died.

  • Napoleon Bonaparte (Emperor of France 1769 to 1821) could not live without his coffee, nor his love for politics and beautiful women. He was known to have requested a small spoonful of coffee while lying on his deathbed. His parting words “I would rather suffer from coffee than be senseless.”
  • Johannes Sebastian Bach (German Composer 1685 to 1750) loved his coffee so much, in 1732 he wrote an opera to celebrate it. He called his creation “Coffee Cantata.” Its a story of a father whose coffee addicted daughter quarrels with him about her addiction. He commands she gives up her love for coffee. But she secretly hunts down another addicted coffee drinker to marry her. The ending song rejoices in the benefits of drinking coffee.

In Conclusion to the incredible history of coffee.

We have quickly discovered we could write forever on this remarkable history of coffee and the overall inspiration and creativity that has come from it. We suspect we could research hundreds of more cases of well known influential people who like loved coffee as much as we do.

Calibri thought it would be exciting to explore your stories of what coffee means to you. Have you an unknown quote from someone you have known that you would love to share.

Click on the link and tell us about your relationship with coffee. We promise to create a list of the best and soon will publish to you.


Throughout November and December, we will be publishing more Blogs/articles for you to explore. Why not sit with your favourite brew in one hand and your mobile device in the other hand.

Here is one that introduces the Englishman who loves coffee. But there was a time when he did not. Why not delve into the journey of this coffee drinker.

An Englishman’s Journey with the World of Coffee.

What is Coffee?

What is Coffee?

What is coffee? What is the definition of coffee? According to Merriam Webster, it is a beverage created by either infusion, decoction or percolation.

The source of coffee is the roast and ground seeds or beans, of a tropical evergreen shrub commonly known as a coffee plant (genus Coffea).

It is once described as “The gasoline of life” coffee can be served hot or cold.

The two most popular species of coffee plants are the Arabica and Robusta.

Coffea Arabica is traditionally grown and harvested in the Central and South America regions with other areas such as the Caribbean and Indonesia. These growers are responsible for up to 80% of the global production of coffee.

The Robusta or correct name Coffea Canephora can be found in many parts of Africa and produces the other 20% of global production of coffee. There are another 23 species of coffee plants, but the two I have mentioned will be the main ones you will be familiar with.

We all know making a coffee only takes a few moments, but the process before you see the final result takes a few years.

The seed of a coffee plant takes approximately 2 to 3 months to germinate from a seed to a plant. Like many young plants, they are fragile and are shaded, usually under a cloth to shield them from the natural elements.

Then follows 3 to 4 years of growth before producing those beautiful un-roasted green coffee beans.

During this same period, the plants bear small flowers. These are white with a hint of Jasmine-like fragrance. These same flowers eventually after a short period of approximately five months will develop into red cherries.

The cherries are generally ready to harvest once per year unless you happen to be a coffee plant in Colombia who have two flowering opportunities each year culminating in two harvests.

While the world modernises and evolves, harvesting coffee remains labour intensive and achieved by many hands.

Taking Colombia as an example, labour costs are low compared to many other countries. The prospect of transporting heavy machinery to replace the workforce will meet many difficulties.

In many cases, the terrains where the plants flourish will never allow for such machinery to be delivered or installed Mules in the wet seasons are still the normal mode of transport high up in the Andes.

As soon as the coffee growers have an abundance of bright red cherries, the harvesting begins. Some cherries will be selectively picked and many others by a stripping motion. The former method permits follow-up visits to a particular crop of plants a few days later. The Coffee Picker will harvest any additional cherries that were not ripened enough on the first visit.

This latter method is quick; the Coffee Picker runs his hand along the chosen branch. In doing so, he will pull all the beans to the ground. He will attempt to avoid the green ones as these will have a negative impact on the final taste of the coffee.

One to remember: The seed is referred to as the bean and the fruit is known as the cherry, due to their magnificent red outers when mature.

Now the cherry harvest has been completed; it is time to retrieve the coffee bean out of the fruit. It has to be achieved as effortless as possible to avoid spoilage.

To do this, the grower can opt for one of four processes known as Natural, Honey, Pulped natural, and washed. The final decision relies on where the Coffee farmer is located and what season he is harvesting in. Here I will explain the two most common methods briefly.

Chart showing 4 processes of coffee

  • Dry processing is the oldest process and done by hand. The cherries with their skins intact are cleaned and sorted to remove any damaged or unripe ones. The final crop is placed on brick or concrete surfaces to allow drying under the ever-present sun. This process usually takes up to four weeks, and the grower will be turning the cherries manually to ensure all are ready. 
  • Wet processing is where the grower submerges the cherries into large volumes of water — thus allowing the removal of the skins of the cherries before any drying process. Any rejected cherries are easy to detect as they usually float to the surface.

Whichever way the grower decides to harvest his cherries, at some point he will need to remove all the outer parts of each cherry.

Next, the coffee grower will concentrate on the silver coloured skin on the beans. Here he will remove the skin via polishing the bean. He doesn’t need to do it, but many growers around the world accept the belief that a polished bean is superior to an unpolished bean.

Finally, the coffee grower can sort and grade his harvest of coffee beans. Those that he deems to be too small or has blemishes will be rejected. He will also discard any beans that show signs of over-fermentation or insect damaged.

In conclusion to what is coffee?

So our hardworking coffee grower has a product ready to sell locally to his domestic market or export to a global market.

This export market is the ultimate goal for any serious coffee grower. The market is colossal. It is estimated that some 5 million people are involved in one way or another in the growing and processing of coffee worldwide.

One of those unsung heroes of mine. Used his weather-beaten hands and weakened back after years of bending and picking up the next bean for my morning coffee.

Let’s show our appreciation by sharing our new found knowledge with all the coffee drinkers you know by starting conversations with a question – What is coffee? You will be amazed at what more you now know.

The likelihood of this good-natured and humble man who has earned little to accommodate me and my morning thirst, knowing I appreciate him every day, I know it is shallow. But I do.

So remember. Next time you are visiting a busy street cafe. Bear a thought for the journey that bean has taken. The love it has received from the beginning of its life and the sheer pleasure you gain from that aroma of coffee.

Why not tell all who matter the most to you the ins and outs of what is coffee. Like me become immersed in this beautiful world.

You have undoubtedly heard of caffeine and coffee; wherever it is produced, it will have large amounts of caffeine.

Caffeine’s effects have most certainly had a significant part to play in the global popularity in the drink. I love that initial boost I experience each day with my first cup of almost black nectar.

Why not read my next articles on the subjects of caffeine and coffee & the incredible history of coffee.

The incredible history of Coffee.

 Caffeine and Coffee.

If you cannot wait, go and read my first published blog –

An Englishman’s Journey with the World of Coffee

Image credits to:


How Do We Attract Guest Writers To our content Website?

Image of Guest Blogging Desk & Pad.

How Do We Attract Guest Writers To our content Website? we are fast arriving at the stage where we need to up the number of articles to 150

Many questions currently are on our minds here at Calibri. Are there advantages or disadvantages with Guest Writers for both articles and blogs? Do the benefits outweigh the cons?

How do we attract guest Writers to Calibri.com.co?

So we decided, the only way to know is to research and list both the pros and cons for opening our doors to guest Writers.

This is what we found positive with attracting guest writers.

Advantage Number 1.

Guest Writers usually come with an abundance of Free Backlinks. Coupled this with an excellent supply of traffic with each becoming possible new subscribers to our site.

We did say it’s FREE both ways; even we can start guest blogging as well as inviting relevant bloggers to our site.

Like-minded Guest writing is an excellent all-around route to gaining solid one-way backlinks.

With the bonus of increased visibility, the opportunities with all search engines will increase.

Backlinks are the incoming links to our webpage. As each page links up, it is referred to as a backlink. The more relevant, authoritative, and contextual backlinks are, the more opportunity for Google and the other 350 search engines to rank us highly.

    • Backlinks assist in obtaining an organic ranking. Our goals should include creating links to our posts and at the same time to our homepage.
  • We have the overall control of which backlinks we want by add to our site by inserting a No-follow tag. By default, if we do not specify no-follow, then each linking opportunity will prevail.

Advantage Number 2.

Guest Writing allows for content to be shared and in ways to benefit both the website and the writers. The site receives relevant to their industry content, sometimes freely.

The Writer obtains more exposure and the route back to their online business presence and can freely promote their latest campaigns or offers.


Because Calibri.com.co is a young website, we have concentrated on creating firstly, Internal Links. Secondly, Anchor Text. Our third goal is the magical world of backlinking.

We have realised that we can assist Google bots in discovering our site. Resulting in the ease of crawling effectively around our site getting to know who we are.

Also, we hope to gain referral traffic from the Guest Writers as these new visitors are generally considered having low bounce rates.

These Guest Writers will already enjoy quality over quantity backlinks. They will have excellent reputations with remarkable articles and blogs. They will fully understand the importance of a positive method of link building.

Lesson Numero Uno – We must be able to trust the source of each backlink.

Apart from, Do-follow links and internal links there are Low-Quality Links. Their name alone tells you not to go anywhere near them. These links come from spam sites, porn sites, harvested & automated sites. Our Webmaster Alver has repeatedly warned us not to buy backlinks, they will do more harm than good.

There is another linking term known as Anchor Text. We should use these hyperlinks when we wish to rank highly for any keywords we identify as relevant to our brand.

Lesson Numero Dos: Do not use any automatic direct submission tactics as your articles and blogs will appear as SPAM.

The consequences can be as high as losing your domain Authority and removal from Search Engines.

What should be the criteria of a great guest Writer?

Image of an old-style portable typewriter.

      1. All great Guest Writers should have a community of followers who can demonstrate a backlog of comments and quality content.
      1. An easy to find link to the Author’s Bio at the foot of each article or blog.
      1. Each Guest Writer has their own Gravatar so readers will quickly identify them.
      1. A fantastic way for the Writer to brand themselves, and increase their exposure.
      1. If a Writer has an AdSense account allow them to add their codes to their posts. The triple bonus here, a backlink from their articles, increased exposure, and they revenue builder from their posts.
      1. Your Guest Writer is adept at creating attention-grabbing headlines. The headings are engaging, exciting and descriptive.
      1. Solid Guest Writers will always pay attention to the leading paragraph. They will deliver every time on satisfying first impressions.
    1. Another superb way for the Writer to excel themselves is freely adding interesting supporting points via bullet points. Readers, especially on the mobile devices, find bullet points easy to follow and often will spend longer focusing on these than the rest of the article.

Let your Guest Writer wrap up with a compelling CTA (Call-to-action). You will see the experience come out here where simple requests such as:

  • Inviting the reader to answer a question.
  • Offering the reader leaves a comment.
  • Requesting the reader to share the post on their Social Media Networks.

In conclusion on how to attract guest writers to your site, we thought the following is relevant.

When we started down this research path into the Advantages and Disadvantages of Guest Writers, we were mildly surprised there were little complaints. The majority of content out there is very favourable to Guest Writing.

We felt it only right to concentrate on the advantages in this article. As we gain experience, we may feel different. Whatever happens, we will let you all know.

Before we open the doors, Calibri needs to create easy to follow Guest Writer Guidelines. They will need to be fair to all budding Guest Writers as well as the well-established ones. Many rules and suggestions that differ from site to site. We will sit down shortly and decide on what we wish to offer and what we want to receive from a community of Guest Writers.

If you would like to receive our forthcoming Guest Writers Guidelines for 2019, please submit your email address below.

We solemnly promise to never pass on your details to anyone unless you have expressed permission beforehand.

Thank you for your time, and we hope you have found this article relevant, interesting and worthwhile. Please share with your colleagues and friends whether they are website owners or content writers.

Images in this article are copyrighted to the following websites:



We have added more articles for you to investigate on content writing:

What should Grandad concentrate on when creating content?

Why is no one reading your grandparent’s awesome content?

Why does content matter?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.

Visit his author’s website here: mikebowley.com.

Blog Posting. How do I plan the ingredients?

Blog Posting. How do I plan the ingredients? This article is directed at the “Newbie” website owner and budding Entrepreneural Baby Boomer.

Apart from, being occupied as a writer, I share my time, with two of my favourite pastimes and they are cooking & baking. So I decided to create a blog named “How do I plan the ingredients of Blog Posting,” I thought why not indulge myself with all three interests and combine them.

Please forgive me, for any overstretched connections, however, this blog post is meant as a light-hearted read to all readers who love to write, cook, bake and read.

Ingredient 1. Readability.

Reading from a screen is often tricky, and indeed if you are my age, it is most certainly the case. I am aware that if I wish for people to read my blog postings, then I must ensure that it is easy to do so. At the end of writing this blog post, I will proofread it, followed by, installing into the WordPress Plugin Yoast SEO, for their forthright readability check-check and keyphrase analysis.

Ingredient 2. Include Succinct Point.

Ultimately, I will not criticise anyone, writing blog posts is not easy, and writing nearly every day can be challenging. However, I have often seen blog postings that have taken me nowhere, and like everyone else, it is not long before I have clicked away.

Cooking, baking & content writing blog postings involve much planning. Start with a list of ingredients or in this case specific keywords. In your preparation. Stage List how the content will appear and implement the chosen keywords. This plan should keep you on track and prevent you from straying from the relevant point of the blog post.

Ingredient 3. Write clear paragraphs with short sentences & limit difficult words.

A crucial ingredient I at times overdone. Just like my early days of baking, I did not see the advantage of measuring how much flour or salt the recipe required. I always overdid it, and the same should be said for my sentences. My paragraphs are usually no more than 3 to 5 lines in length, but my sentencing still requires more shortening.

On a positive note, I feel it is essential to avoid words with more than four syllables as they are often difficult to read and even harder to see on a screen.

Writing a Blog posting.

I always think of the days when I travelled on the London Underground or the New York Metro. I would have my tablet open to something I wanted to discover. At the same time, aware of the need to continue looking up to check if I had missed my stop. Thus losing my place and often re-reading the same sentence time and again. I imagine many readers going through the same challenge and feel empathy with them.

Ingredient 4. Make sure you have stirred your ingredients to a perfect structure.

When creating a chosen topic for my next blog posting, I try to follow a core structure that firstly, I have seen others do and secondly, it personally pleases me as a reader. I love the model that has the following structure:

  • A proper, relevant, and exciting introduction that sets the stage for a discussion.
  • At that point, I will enjoy the explanation of the blog post’s point of reference.
  • As each point becomes apparent, once again, the explanation accompanies it.
  • Finally, the whole blog posting comes to a natural wrapping up stage usually with a Call to Action.

Ingredient 5. A good dollop of transition Words.

I cannot deny, I definitely thought I was ok with transition words until Yoast SEO sent me a couple of reports in my early days. Now, apart from all the other checks for grammar, spelling, and plagiarism, I have incorporated a transition word check at the end of my work before publishing.

Ingredient 6. Additional unique flavouring with fresh seasoning & Imagery.

When you set out to create that beautiful cake, or that mouthwatering turkey you would never contemplate adding old and used ingredients. No, only fresh & relevant ingredients are acceptable. The same applies to content writing, images, and videos.

Never, copy and paste content, and equally important do not download “spin software” and steal ideas from others. It is so rewarding to know that what you are creating is down to you and your skills of creation. By adding strategically placed images helps the reader and enhances his or her experience.

I believe many readers are like me, they love to read blog posts that can still give a great message, albeit in different ways and styles. I may have read the topic before but this time, in a way that it becomes more relevant to me and my way of thinking.

Ingredient 7. Ensure the content fits the size of the baking tray.

In a previous blog posting, I wrote about the subject of what is an acceptable length for an SEO blog; it is now widely accepted that Google and other search engines wish to see more creative content with the minimum of 1000 words. They want to look at content in word counts of 2000+. They feel the reader should receive value from a more lengthy blog than the old 200 – 300 words notion previously believed.

Ingredient 8. Internal linking of all your ingredients.

I did warn you at the beginning some of my connections would be a bit dubious.  I hope the message has been conveyed to you of the importance of making sure the structure allows sentencing and paragraphing to blend & link to each another, and by subtitles in between to assist the reader’s ability to stay focused on the content.

It will do your website a power of good. Readers will see the depth and will appreciate the overall value of your site.

In the previous paragraph, I did just that. I hope that your readers will find it interesting and that you will be happy and contented to engage with the content and calibri.com.co. I was advised that I should look at having between 3 – 10 internal links per post. They should also be relevant and topical. So, when next writing, make sure you too have some internal links prior to blog posting.

The Summary – Paying attention to grammar and spelling  (The icing on the cake.)

We have different ways and methods for achieving anything in life. Sometimes we get by with minimal errors, and at times our efforts are full of mistakes. That is true with content writing.

My advice does not worry, in this highly technical world, we all share there are countless tools and software to get us past those horrid mistakes we often make when our brains are racing away, and our fingers are struggling to keep up.

My method is just to sit down, open up the laptop and stare for a few minutes at the screen. Why may you ask? It allows me moments to adjust to the new challenge. My eyes climatise to the screen, and my brain starts to focus, and engagement with my fingers commences. Before I know it, the blog is appearing on the screen.

I know from experience there will be a thousand errors to correct. Whether they be grammatical or just poor spelling. It is here I will turn to Grammarly Premium or to new additions I recently discovered:  Slick Write and Hemmingway Reader App.

All three are crucial to my proofreading process. Many new words and phrases that I would use in my speaking vocabulary have suddenly appeared in my writing vocabulary.

Once the checks and alterations have been accomplished. I will add the customary plagiarism check.

Finally, I will proofread again, and this time very slowly, and at the same time reading out loud. Hoping I have checked every comma, apostrophe, spelling, and Capital letter used. It’s at this point I head to Yoast SEO and examine what their valuable insights will give to me.

If you have enjoyed this blog posting article and its ingredients, please head to our website and subscribe to our Calibri Newsletter.

Our next blog posting will take this topic further with the introduction of Intelligent Personal Assistance. We look forward to seeing you again soon.

In the meantime here are some more of our previous blog postings you may find useful:

What’s the future for voice vertical visual search?

How do we optimize our YouTube videos for search?

What causes Bounce Rates and is Dwell Time important as a metric?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

Intelligent Personal Assistance. What will effect our future?

Intelligent Personal Assistance. What will affect our future? Imagine what your life will look like. Does it include your own IPA?

Too far away to contemplate? How old are you now?  Looking back, how quick did that time go? Were their robots and artificial intelligence 50 years ago?

Yes, we all remember as children picking up comics & books, reading science fiction and what artificial intelligence would one day look like. Never did it cross our minds those images would become daily life for us all.

Nor could we imagine an artificial assistant as portrayed in movies like Hal9000 from 2001 A Space Odyssey. Or those two iconic R2D2 & C3PO from Star Wars becoming real friends to each of us.

But the time has already arrived, with artificial intelligence with ever increasing areas of our lives starting to incorporate Intelligent Personal Assistance.

IPA is playing its part, and over the next twenty years, their impact can only expand to a point where we will wonder how we lived without it.

Let’s look at intelligent personal assistance and what’s already there…..

  • The humble computer from the 1950s has moved on in huge “leaps and bounds” to the modern day mobile devices we all carry in our pockets and bags.
  • Originally the size of office blocks, now many of you wear the “humble computer” on your wrist. How many of you own the latest smartwatch from the likes of Apple, Garmin, Polar, and Google. There are many more we can choose in today’s market. We do not consider them as humble anymore.
  • All our mobile devices are internet connected, generating enormous quantities of data about us. Coupled with cloud computing software algorithms means the data can recognize the patterns of choices we continually make, for example, what we purchase, when we switch on our tv. The list is endless.
  • IPAs are growing in smartness, and intelligence daily. Many are learning what constitutes daily life for us. Look at how we can stop texting on our mobiles when Google searching. Ask my wife, she has ceased texting, it is all easily achieved, just by using her voice to gain the knowledge she desires.

intelligent Personal Assistance here, there & everywhere.

  • Our devices and gadgets are communicating with each other. Millions of Smart Homes & businesses have keyless doors. Heating that automatically turns on when it knows you have left the office. Speakers throughout your home obeying your every command, knowing what music you like, and personalising it to your taste. Intelligent Lighting, seamlessly switching on and off, as you move room to room.
  • Our cars are turning from the old petrol guzzling models to electric and driverless. Each full of new features to keep us safe. Airbags front & sides. tire pressure monitors, telematics, and accident avoidance systems.

The one I like is the DAD (Driver Attention Detection) systems, designed to analyze a driver’s characteristics, and spot signs of drowsiness or worse inattention, such as mobile use.

The vehicle will warn the driver and may even take control of the car. So, it could be said that in this case, the vehicle becomes the intelligent personal assistance to the driver.

  • In the security world, Facial Recognition is transforming the way we interact with the outside world. It is starting to replace, barcodes, driving licenses, credit cards and passport controls, all with their unique biometric capabilities.
  • Years ago, you and I had to queue up to pay for our groceries. Not anymore, we order online, we negotiate around stores with gadgets that record our purchases. Amazon has opened stores in the USA that allows you to record every purchase via your mobile app.

In addition, it automatically charges your pre-registered credit or debit card. They even save you the hassle of taking everything home with you. Amazon will deliver as you arrive.

What is going to emerge with IPAs soon?

IPAs are already targeted with the capabilities to produce news, reports, & content on a global scale. The healthcare systems & providers are adopting IPAs increasingly. We as patients will see enormous changes in how we experience healthcare.

Not forgetting the considerable advances to our safety in such industries as weather prediction, air traffic control, factory working, military for example bomb disposal, mining, radioactive materials removal, firefighting, chemical recognition, climate control.

If you sit back and contemplate IPAs are literally everywhere.

The title of this blog asked us to consider:

What will be the effect on our future with Intelligent Personal Assistance? Well, lets have a look……….

A typical morning in 2038 with my Intelligent Personal Assistance.

So, let’s have some fun, I will predict a typical morning for myself in the future say 20 years from now. Yes, I will be 83. But I will be a healthy 83-year-old English version of a baby boomer.

Because we know that all those benefits from the world of IPAs are definitely going to look after me. They will not just be reserved for the super-rich. We working earthlings will have our own personalised assistance.

  • During the night while I  am sleeping, my new friendly Personal Assistance (let’s call him Alberto) will be working. He will know of my mid nightly visit to the bathroom, he will calculate enough lighting for me to arrive and return without any issues. Also, my also aging cat who goes by the name of Blackie will be politely moved out of harm’s way.
  • While I am busy with what comes naturally and possibly frequently for a man of my age, Alberto will be checking my itinerary for the forthcoming day. He will diligently converse with my calendar and chat away with my community of electronic devices.
  • No more annoying alarm calls, Alberto will know when is the best time to wake me up ensuring I have slept peacefully prior to the nudge.

I head to the bathroom at the accompaniment of some soothing music Alberto knows I love to shave too. On this occasion, he has opted for the Hits of Coldplay 2000 to 2038.

  • Alberto has by now instructed the devices in the kitchen to prepare my breakfast and switched on the wall-mounted television screen to my morning channel of news and reports. My pot of CafePlus organic coffee brewing with my cherished croissants baking away.
  • Knowing in advance my schedule, Alberto has organised my wardrobe for the day. My suit recently returned from the built-in laundry service in the basement. Shoes impeccably polished and ready.
  • As I move from the bathroom, the music goes silent. Followed by, the moment I have entered the bedroom, it miraculously returns without losing a note. Now, dressed, I turn and head to the kitchen.
  • Again the music following me to the kitchen door and disappearing as the commentary on the TV comes into earshot. No remotes, no controls, no wiring,  just Alberto and his magic touch.

Over the next 30 minutes, I learn of the day’s accurate weather prediction. No need for an overcoat, gloves, and scarf. Maybe my walking stick.

  • My trusty IPA will remind me it’s our anniversary. Cristina is now in the bathroom with her IPA named Gladys. Knowing my wife, she has instructed Gladys to remind Alberto who has now informed me of our anniversary. All done within a blink of an eye.
  • Alberto tells me he has arranged for flowers and a table booked for our lunch at CafePlus a new flag store in uptown Barcelona with my equally ageing friends Simon and David.
  • It’s a bit of a risk booking dinner in the evening for two eighty-three-year-olds. We are bound to be asleep long before eight in the evening!

Virtual Reality Glasses becomes the true IPA to have in the home.

  • We both have appointments with the family doctor. So at nine o clock prompt, we head to our living room. Don our Virtual Reality Glasses, and log in.

We sit down, for our sessions with the doctor, as usual, he refers to Alberto with our latest medical report. Today my blood pressure is a little high, I do not have diabetes, and apparently, my heart is still functioning.

Much to the displeasure of my Cristina, who continually informs me my tipples of Southern Comfort and Cider are going to be the ruination of my existence.

  • Cristina, at the tender age of sixty-two, was informed she was half deaf and needed a hearing aid. Fast forward 20 years, Alberto and Gladys, have given her full hearing once again.

After the medical appointment, it’s off to the virtual boardroom with my ageing partners Paola and Alver. Our joint creation Calbri.com.co has thrived over the years.

All three of us live comfortable lives on earth.

Paola is often seen travelling via Virgin’s Galactic Service to our outsourcing office on the moon. There the rent is cheap.

  • Gladys & Alberto have appeared with our morning medication. Apparently, it is the hour, we need to have a short nap before heading to our celebratory lunch. Even IPAs need a connection to the power supply to have their batteries upgraded.

Summary to article on: Intelligent Personal Assistance. What will affect our future? Imagine what your life will look like. Does it include your own IPA?

We the team at Calibri have enjoyed our take on our CEO’s next 20 years and his future relationship with technology. We hope you have found it interesting and entertaining.

Please share with all the sixty-year-olds you know. Calibri plans to publish more blogs over the next 20 years.

Describing Mike and Cristina’s celebratory lunch, not forgetting, their evening celebrations with their friends and family around the globe when they reach 83.

Of course, we must not forget their relationship with Alberto & Gladys, their two unique, wonderful Intelligent Personal Assistances.

Join in the fun, send us your prediction on what life will be like for you in twenty years. Your vision of how IPAs will enhance and benefit you.

We will happily publish the great ones that make us laugh the loudest.

Image copyrights belong to the following sites:








If, you want to read more, click on the link below. Head into our CEO’s relationship with coffee since the day he was born:

Which 2019 SEO trend will impact your brand the most?

How do I select the correct KPIs for my marketing content?

How do I plan the ingredients for blog posting?

What is coffee?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

October 2018 to 2038 (Re-edited before his 64th birthday.)

SEO Vs. SXO? Do you know the difference?

SEO or SXO or in other words Search Engine Optimisation versus search Experience optimisation. Do you know the difference?

Let’s start with the original of the two, SEO. This description gives us the process of creating, promoting, & improving websites.

Thus, allowing search engines to display them as high as possible when visitors search for them via SERPs.

The giant search engines Google, Yahoo & Bing assist the visitor’s searches with consistently reliable service, including their incredible technology software. Comprising of three types of searches: Navigational, Transactional & Informational. Each one reflecting the goal of the end user.

So aim to optimise with SEO and SXO your site with your branding goals, and meet the needs of your visitors.

Optimise for as many of the three types of searches your site requires. For example, if your site has product & service pages, head for keywords that focus on searches in nature navigational or transactional.

For sites that have pages for blog posts, focus your attention on your informational keywords. Not forgetting, articles, videos, & infographics to incorporate information to inspire & educate those creating the informational searches.

Below is a table with the three types of search queries:

Navigational Searches.
Image of navigational
Purchase the keywords
and enjoy higher profits
by using your branded
keywords, to increase
clicks & conversions.

Used when searching for a particular
webpage or website. Such as YouTube or
Facebook (The two top reported searches on
So unless you are the lucky owner of the site
researched, you are not relevant. But not
always. Sometimes the searcher is using
Facebook to locate news and information
regarding your brand.
Knowing this, It makes sense to own your
brand’s navigational query.
Identify your branded keywords.
Commercial Transactional Searches.
Image of Transactional
For engagement, keep
them simple in design to
enable your customers tomake that crucial
purchasing decision.

Your customer will use this type of search
for completing a transaction to either
ordering or purchasing a product or
service from a site such as yours. Make
good use of PPC campaigns as studies has
noted that PPC advertising performs better
than organic searches.
Remember, make good use of landing pages
with built-in conversion mechanisms to
allow purchasing, or downloading.
Focus on buying keywords.
Ideal for writing blogs, providing tips, creating how to do videos, writing step by step guides and illustrating a concept via infographics.
A searcher wants information on a topic, the chances are there will be thousands of relevant results. This time they are not looking for a particular site, nor a commercial transaction. Like us all, they are researching a question that needs answering.
Understandably, expect little to no monetary value here. The searcher wants information so focus on your creative content to the highest quality. Aim to become a trustworthy and authoritative source of information.
Zero in with information keywords.


Knowing the above information allows trillions of our pages to matched with the hundreds of billions of monthly queries known as SERPs, an acronym meaning Search Engine Results Pages.

We can understand by placing the buyer in control, it will result in a shorter & faster method of finding what the visitor wants.

Search algorithm’s overall purpose is to ensure we the users always attain the best results available.

The main flaw with SEO isn’t its capabilities in deciding rankings via keywords. It is the fact these search engines do not buy our products and services. We the people do, hence, why the shift to SXO has happened.

When you have designed and created your website, your chosen developer will talk to you SEO vs, SXO. As a reminder these two abbreviations stand for Search Engine Optimisation vs Search Experience optimisation.

They need you to understand Its not just measuring traffic, it must fulfil your visitor’s requirements.

There is so much more than ranking to consider; you have to plan your content whether it be visual or contextual. SEO and SXO looks at both.

In the same fashion, you have to focus on your social media campaigns, your levels of PR and not forgetting the analytics.

Here you will find a great ally named Google. They understand what the end user’s intentions are when requesting data.

When we were building our Calibri website our developer Alver was crystal clear we had to understand the purpose of each page with the user at the forefront.

Our content had to be engaging, informative and unique. It doesn’t stop there. For SEO and SXO purposes we must keep the site maintained and updated at all times.

The next time, you enter a query via a search Engine, pause and re-examine what Google has presented to you. Have you notice you get a choice of listed companies with reviews and comparisons. Google knows we don’t necessarily want the top-ranked site with poor content.

So is there a drawback to search engine optimisation?

Yes. There is, Google platform isn’t FREE, you do have to pay towards it when you wish to sell your services and products through it. Google’s revenue is derived from advertising.

Therefore you are up against the giants of the industry when purchasing valuable Keywords. They are dominated by all the leading brands.

Does that mean when someone asks Google a question, in effect, they are technically Google’s customer?

Yes, we all at times forget that. We are all providing answers to all the billions of questions that Google’s customers can & will ask. By using keywords and key phrases, we all aim for the number one ranking website that Google promotes to their customers. So, you can see the importance that Google has in their algorithms.

Google saw the need for more than SEO ranking. They believe content and experience is hugely important. Hence why SXO has evolved.

In short, keywords will become less of a factor, and content will become the ultimate goal. For now, keywords & content have to go together, or your website’s strategy will fail.

You will lose the ability to capture your fair share of relevant search engine traffic. Your brand will be at risk. Vital conversions rates will drop.

Be mindful, keyword research is there to obtain the right visitors to your site.

There, SXO takes over where SEO brilliant endeavours needs to put it’s customers to the front.

If done brilliantly, your content will persuade them to stay. So don’t think one replaces the other, at present both are significant factors to consider and plan within your marketing strategy.

The benefits of great SXO to you and your visitors.

By adopting a holistic approach to your visitor’s needs. Make it the heart of your SEO process. The best method is SXO. It ensures your visitor’s experience is positive when your site is user-friendly.

Here are some recognized benefits to SXO:

  • Well thought out written helpful Content, conscientiously written by us humans and no robots. Addressed & Directed to the needs of each visitor.
  • The ability for your visitors to head to their mobile devices first and never regretting making that decision. Furthermore, never losing speed on downloading onto their devices, and causing them disappointment.
  • If like I have here focused on content and white spacing equally, your visitors will avoid feeling overwhelmed. Your site if in design rids clutter and portrays clear messages, your visitors will see your efforts and will interact with it.
  • Your visitors have found your website, they are able to see clearly what they were searching for. Effortlessly, they have the answers at their fingertips.

Final Summary – There is no SEO vs. SXO.

To answer the original question in the heading of this blog is simple. There is no SEO vs, SXO. SEO came first, and SXO followed. Together, they make up the two essential processes of optimisation. One without the other currently will not work efficiently.

In today’s technical world, building your relationships is the key to success.

Yes, you need keywords initially to attract visitors to your brand. After that your visitors want to know who you are, they want to share stories and experiences with you and your brand.

Your savvy visitors routinely crave high quality, exciting and memorable content. They equally, want your content full of useful information and next to no “fluff.”

Soon. We here at Calibri.com.co will be adding visual content via videos. Visual content is so much easier and swifter for our visitors to process. We believe by doing so, we will generate visits, clicks, and conversions.

Your SXO should assist you in identifying who you are writing too.

The likelihood your SXO content will be shared through your social media networks is a foregone conclusion.

These networks will generate and establish your content as a respected leader within your industry whether you be a dentist or an anthropologist. Whatever your field you are in, the importance of SEO & SXO are the two processes you & your brand need to master.

Our next blog will take this topic further with the introduction of Intelligent Personal Assistance. Look forward to seeing again soon.

In the meantime here are some more of our articles you may find useful:

Why does content matter?

What 2019 SEO trends will have an impact on your brand?

What will be the affect with intelligent personal assistance on our future?

List of Image credits:



Moz.com (2).


Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.