L
ADING

A Checklist to ensure your SEO is Technically Sound for 2019

SEO checklist with clipboard, paper and pencil.
SEO checklist with clipboard, paper and pencil.

A Checklist to ensure your SEO is Technically Sound for 2019. If you are a new website owner, it will pay you to have a quick reference checklist.

In one sentence. You need excellent content with great links and no technical problems in 2019.

Sounds like Utopia, and if you are confident that all is rosy in the garden, then you can relax. Sadly that is not the situation with many in the SEO business. Why? Simple not enough thought is given to maintenance and auditing. Left unchecked, it will eventually hurt your rankings and traffic.

Most of us started out as Content Writers trying to come to grips with Optimization. The very thought of Servers, spidering and crawling never enter our thoughts. But those days of ignorance at some point in all our writing lives have to reduce and disappear.

Now it is time to understand what a Developer’s technical world is all about. Even if it is first base. Also vice as verse, Developers also need to know some fundamental aspects of marketing.

So pause just for a moment and ask yourself these two simple questions and listen to your honest answer:

Do you have an understanding of the underlying technical issues that can at anytime harm your website? Is your SEO technically sound for 2019?

We have created a Checklist for you to ensure your website is technically sound, and for those likeminded non-technical people. We that is Paola and myself are useless at fixing things, but a dab hand at knowing when something is wrong. Whereas Alver is our Whizzkid.

So we hope this blog will enlighten as many of you as possible. It is not a definitive compilation of every technical problem. But it is there, to provide some key areas that will always need checking out or passing to your Website developer or WebMaster from time to time.

The first point of action, save the following checklist to your drive for future use.
  • Is your site is underperforming? It could be your site is not as good as you thought it was, your competition is doing better, and your brand is failing because of the difference in quality on offer.
  • Has your website suddenly suffers a noticeable drop in traffic?  Run a Diagnostic Traffic Drop Check. It could be something that has nothing to do with the technical side of your business.
  • Check, has the speed of webpage loading gone to the point of being static? It is well documented that an ideal position for your pages should take under 2 seconds to show itself in its entirety. Check your site’s speed loading with tools such as webpagetest.org or GTmetrix. Both these tools can give you a great indication of how your website comes together.

It will not hurt to track & optimize other speed metrics, for example:

First Byte

Initial Paint
1st Meaningful Paint
First Interactive
Page Load
Interactive
DOM Content Load
Mobile Friendly Tool
  • Is your website bloated with long-forgotten coding? Consider riding their existence with a proper audit via your techie Expert. It is most likely he or she will have the aid of Chrome Developer Tools and can easily remove any unwanted CSS or JavaScript coding.
  • In today’s age of mobile first, check your Responsive Design. By doing this check, it will allow you to see your user experiences (UX) across all devices. It now appears everyone in the world owns a mobile device and will turn to it long before they will switch on their laptop.

Therefore it is imperative to locate and repair any issues that will give a negative impact on your site.

  • Have you permanently moved a webpage to another location? It could be you have deleted it or changed the URL. Whatever the reason for SEO reasons uses a 301 redirect which will inform the Search Engines of the permanent removal of the page. A useful tool for this is Redirect-checker.
  • Has your website reached its limit with regards to Google Crawl Budget?

Not sure what that means, well simple Google Crawl Budget is the amount of time, money, and resources they are prepared to spend on your site.

By regular monitoring, Google’s Index Coverage Reports and their crawl Statistics via their Search Console will permit you to notice and resolve any indexing & crawling issues such as Onsite duplicated content or displaying an events calendar that heads to 100 years from now.

  • It makes sense to request from your developer any server log files in order for you to analyze what Googlebot is doing on your website and decide what action you will need to take to improve on it. There are two more useful Crawl tools to check out called Screaming Frog & DeepCrawl.
Googlebot
Screaming FrogDeepCrawl

What does the future of Technical SEO look like?

Google has commenced rolling out its Mobile-First Index, and we must all accept the modern web we are all working in does not need a keyboard, a URL and even not the actual internet itself. The words everyone must commit to memory are “Device-Agnostic information.”

We all need to ask ourselves as website owners “How simple is it for my content to be extracted by Google and other Search Engines from device to device?”

  • Ranking for featured snippets. You now need to find out if your content passes the benchmark for successful extraction of data from your website.
  • Semantic Markup. You also need to know if Google finds it simple and easy to interpret your content you are publishing and can figure out what they should do with it.

Only Teamwork can achieve the goal of ensuring your SEO is technically sound.

Please understand to make your technical SEO work robustly, you will need to team up with all your SEO Professionals, your Website Developers, and Website Designers. It is so important that you all are working on the same page.

Make sure from today all the SEO professionals in your organization can comfortably converse with the developer and have some knowledge of the inner workings of your website. It would not hurt for them to experience the world of coding, albeit at a basic level.

Likewise, ensure the developer understands the world of SEO from your professional ‘s point of view. This should create the ability to surmise how their codings affect profitability.

Do not forget that not all Website designers fully understand UX, investigate and ensure yours does, an eye-catching website is practically useless without it.

By ensuring your SEO is technically sound will allow your website to be able to monetise itself. By focusing on improving all user experiences will go along way in allowing that to happen.

Our article has focused on highlighting the importance of technical SEO. It is not the answer to everything, but it will make your life more comfortable in the long run.

As I said at the commencement of this article if you are not a techie type person, do not worry, just like running a car, you do not need to be a mechanic.

But knowing how to change light bulbs, figuring out where to top up your oil levels, and knowing where the spare tyre is stored goes a long way in keeping your stress levels down. The same goes for a website.

Always be conscious of the health of your website, be vigilant to any problem arising and pass on your concern to your developer and his team.

We strive to bring you articles that came about from questions that arise from time to time in our brainstorming sessions. Here are some more questions that needed answers:

Low-cost hosting is expected, but what if you are offshore?

How do you add authority to a budding baby boomers content writing?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

A Beginner’s Guide to SEO statistics and terminology for 2019

A Beginner’s Guide to SEO statistics and terminology for 2019. A step by step guide for Newbie website owners and budding entrepreneurs.

Have you struggled with remembering all the statistics and terminology associated with SEO? Could you find a reference point useful in your everyday life as a newbie website owner or fledgeling SEO marketer?

We wanted to create our Calibri version of a Beginner’s Guide to SEO statistics and terminology for 2019. As we discovered each new snippet, we added a brief description to each to act as a point of reference to allow you to research further. An added bonus for us. We could learn new aspects of SEO too.

Many times, we had choices to make, and where necessary, we doubled or trebled up each letter. Thus enabling us to concentrate and to lean towards what new website owners & fledgling marketers would need immediately to assist them, with a one-stop reference point.

But first, let’s look at some revealing SEO statistics in 2018.

Please do not worry we have written these SEO statistics and terminology in a way to make it easy to understand.

  • Over 4 million searches are carried out on Google alone every minute.
  • Close to 40% of all Global ecommerce traffic commences with a search. Of which 4% is from paid search and 35% from organic searching.
  • Nearly 95% of all online experiences start with at least one of the 350 Search Engines available.
  • 43% of us consumers will do online research while in the store.
  • We are now using our smartphone devices to commence searching at a rate of 1 in 3 prior to visiting any stores.
  • 50% of our search queries will be four words or more.
  • Between 70% to 80% of users ignore & dismiss paid ads within their search results. Clear evidence we focus more on organic results.
  • You can expect 50% of all your future searches will be voice searched in the next 2 years.
  • 58% of your searches will be made on your mobile and not your desktop.
  • 97% of page-one results will comprise of at least one image.
  • 46% of our local searches will come from Google.

Let’s look at a brief history of Search Engines & SEO statistics and terminology.

  1. 1993 Archie Query Form, the first search engine was launched. Original a school project to gain information once per month from their archives. Notice the “v” missing in their chosen name.
  1. 2 1996 Ask.com, formerly Ask.jeeves was launched to spur on users to ask questions in their natural language rather than using keywords.
  1. 3 1997 Yandex.ru was launched in Moscow (You might be forgiven for not knowing this stat.) later reports shows the company to be worth over $7 million in 2004.
  1. 4 1998 Google.com & MSN.com are launched. The latter is a web portal with a  related collection of internet services & apps designed for mobile devices and Microsoft.
  1. 5 2000  Baidu Search Engine originating from Beijing in China is launched. To this day it has continuously been the market leader in Asia.
  1. 6 2002 Yahoo purchased Altavista & All-theWeb, and from this arrived Yahoo Search. Yahoo’s roots can be traced back to Stanford University and 2 Electrical Engineering students who originally named their search engine: “Jerry and David’s Guide to the World Wide Web.”

2004 Google Suggest is launched that uses a predictive search algorithm based on popular searches to predict a user’s search query. As you type, it will provide a dropdown list of suggestions that will alter as the user adds more characters.

  1. 8 2005 Personalised search, Google local, nofollow attribute and XML sitemaps are introduced. This latter is data that uses Extensible Markup Language.
  1. 9 2009 USA based Bing is launched, later to merge with Yahoo. Google Real-time search also began. Bing is a Microsoft owned search engine. Bing provides a variety of services including web, image, video, and map searching products to 85% of its US citizens who are in the 35 to 64 age range.
  1. 10 2011 Google Panda affects 12% of all search results on its updated roll out. It was designed & developed to lower the rankings of “low-quality sites.”
  1. 11 2011 Schema.org community of creators, maintainers, and promoters of structured data for the internet, web pages, and email messaging.
  1. 12 2012 Google’s Penguin rollout impacts just over 3% of perceived spamming sites affecting English queries.
  1. 13 2013 Google’s Hummingbird joins the world wide web as Google’s first step in mastering voice search and the use of natural language.
  1. 14 2015 Google’s Mobilegeddon a mobile-friendly algorithm is launched to provide a positive boost to mobile-friendly pages.
  1. 15 2016 Rankbrain is announced to the world. It has the ability to tweak the algorithm by its self to identify the appropriate pages for any given search.

2018 Google brings us up to date with its latest rollout –  Mobile-first-indexing algorithm. Already new behavior patterns are emerging. 57% did not purchase from poorly designed mobile sites. In 2019 US mobile advertising will leap to 72% of expenditure.

Author’s top tip 1 – For “Newbie” Mobile Websites:
Use a font size of 14px instead of 11px and larger buttons.
Inform your users immediately what your website is all about.

Do not leave it until they have started scrolling downwards.
Stay clear of utilizing auto zoom and flash.
Pay particular attention to meta tags.
Optimize your content with featured snippets and relevant FAQs.

Do you know who has control of the desktop and mobile market in 2018 and probably in 2019?

No surprise with Google way out front with impressive figures of 92.59% on mobile searches and 72.87% on desktop searches Compared to their nearest rival from China Baidu with 4.57% & 12.84% respectively.

Future trends that will ensure significant changes in our SEO in 2019.

RankBrain aims to process 100% of our queries over the next 12 months. By utilizing the algorithm to target our incoming search queries to improve the search results. RankBrain will determine the content it finds, and couples it with the intent of our queries.

As soon as it can identify documents that are relevant to our questions, Rankbrain will consider it has determined an ideal match.

More changes will arrive with algorithms such as Panda, Penguin, links and user engagement.

Watch out for the growing presence and importance with Google’s snippet box:

Already figures are showing 25% of searches are triggered by the content in these boxes.

Author’s Top Tip 2 for Beginners, implement best practices from the outset.
When negotiating answer boxes, find the keywords that are the triggers.
Focus on implementing structured data.
Make use of tables, lists, and of course tables of content.

More focus for good reasons on Mobile vs Desktop searches will be a continued trend throughout 2019.

In 2017, USA sales figures showed that 13% of USA households owned a Smart Speaker. That figure is heading to a predicted 55% in three years. Searches of more than 10 words are becoming the norm. Couple this rise in confidence with the lowering of error rate and the ability to understand natural languages.

Author’s Top Tip 3 For Newbies to optimize their Voice Search.
Utilize natural language feature. It makes sense as your users use theirs.
Voice searches are general questions in nature. Optimize all keywords in an “interrogative format.
Ensure your website is Https with fast loading speed. Combine with the

highly shareable content of at least 2300 words. Your efforts will show up
for voice search.

Here is an overview of what factors Google will consider when ranking your new website.

  • Your website page speed. The top rank site will boast a 1900 ms. Remember 47% of us will not wait more than 3 seconds for a page to load. It will get worse the longer the download takes.
  • Content no longer short and precise. It needs to be long and informative. Don’t write just for the sake of it. Google is looking for star quality that will enhance their customer’s queries to the fullest. To give you a benchmark Google’s average first page results contained at least 1,890 words. Not characters – words.
  • 50% of Search Engine queries are four words or more. Primary keywords have been replaced with specific long tail keywords. Why? Because they provide context to your content.
Author’s Tip 4 for “Newbies”: make full use of longtail keywords.
They tend to be less competitive.
These keywords assist with voice searches.
They are perfect for optimization on mobiles.
72% users with voice-activated speakers use this feature daily.

  • Your Backlink Profile. You will need to master this as swiftly as possible. Again to give you a benchmark to work towards a typical top 1 ranked site has almost 6 times as many links than the tenth ranked site.
  • Bounce rates are never ignored. Yes, the measurements appear flawed, do not dwell on it. Just make sure through your content readable and accessible to return to when distracted.

Certainly in the cases where your user is a commuter. If you put this at the forefront of your mind, the rate for a customer to bounce from your site will be minimal.

  • Click through rate or CTR will undoubtedly improve as you reduce your bounce rate. Also by increasing your SERP rate of click-through will definitely lead to higher rankings with Google. There cannot be a better feeling of witnessing an increase in interest, followed by credibility.
  • SSL Certification with your site using Https is paramount. As a further benchmark, 27% of top ranking websites use https.
  • Latent Semantic Indexing or LSI keywords. Sounds complicated but is not. These are keywords semantically related to your primary keyword. Google’s crawlers using a mathematical method to determine the relationship between concepts and terms in your content. They, in turn, will collate and identify commonly used words and phrases as the keywords for the page.
  • Illustrations and images. We learned early on in our development these two features are vitally important, and you will see we make much use of them to aid our UX.
  • Time Spent or Dwell Time by your visitors on your website. The longer they are there, the more beneficial the experience will be gauged by Google as a positive impact.

Our recommended SEO Tools for  “Newbie” website owners and “fledgling” SEO marketers for 2019

Link Building
rmoov.com
detailed.com
itchbox.com
outreachplus.com
muchrack.com
Content optimization

lipperhey.com
seobility.net/en
agencyanalytics.com
keys4up.com
Technical SEO
deepcrawl.com
brightlocal.com
forecheck.com
botify.com
dareboost.com
Backlink Analysis
linkbird.com
linkody.com
ahrefs.com
Majectic.com
seotoolsforexcel.com
Keyword Research
Spyfu.com
Seedkeywords.com
Keyworddit.com
Webceo.com
secockpit.com
Video SEO
Tubebuddy.com
Morningfa.com
Ytcockpit.com
Socialblade.com
vidiq.com

Our Beginner’s Guide to SEO statistics and terminology conclusion for 2019.

Google’s machine learning programme known as RankBrain has commenced this year by providing relevant results to user’s queries. Already in such a short period, of time RankBrain has become the third most influential factor for search ranking.

Backlinks (Number one and Content/Keywords number two).

Very soon 100% of Google queries will be processed by RankBrain. So we all need to adapt to it and rapidly. The superb advantages of RankBrain are:

  • Its ability to understand what your content is referring too.
  • It will value your user’s satisfaction and provide CTR improvements.
  • Increased benefit of Dwell Time with the decreased disadvantage of bounce rate.

Finally, we wanted this guide to be the basis for beginners & new website owners and future SEO marketers. In writing and researching we learned of many statistics and terminology. It helped us to take action within the first two weeks of 2019.

Low cost hosting is expected but what if you are offshore?

A checklist to ensure your SEO is technically sound for 2019

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.


Which 2019 SEO trend will add the most impact to your brand?

Which 2019 SEO trend will add the most impact to your brand? A question for all website owners and online entrepreneurs.

Where will you gain the highest visibility for your brand and online business? Will, it still be with Google or another source in 2019?

These two questions were at the forefront of our minds when researching which 2019 SEO trends would really matter for all of us in coming months. Come and explore with us and see what we discovered.

Author’s note; Readability and content is crucial. See how we break down our content into bite-size chunks with the addition of page headers and title tags. Everyone needs a breather when researching.

By answering the question at the beginning of your articles assists the reader. It saves them time and energy. They will be grateful and if your content keeps them engaged – you will become king too.

In today’s article, we will examine which 2019 SEO strategies and best practices will assist you and us with driving more traffic and revenue to each of our online business.

We researched what many SEO professionals are advocating and identifying for 2019. Through their eyes, we all can focus on doing the right thing. Because it stands to reason if they are excited about an all-important trend. Then we all should be. It’s time to sit up, pour a cup of coffee and take notice.

Firstly, let’s look back on what happened to SEO & SXO in 2018.

The big game changer had to be GDPR. We remember back in March rushing round researching to ensure we had the crucial information to comply with the new European Regulations.

We witnessed the second big game changer. The shift (for the benefit of all) on content, and how the focus on Expertise, Authority and trustworthiness was now crucial.

Google announced in early 2018 that its algorithms would intensify its focus on evaluating the quality of all website content. It was now examining the depth as well as the breath.

Now only sites with exceptional quality and depth would rank highly. The other sites, which in turn lets face it would be the majority would suffer. Our excuse – we were brand new, we were learning. There can be no such excuse for 2019.

Google wants us to solve problems, it wants our content to motivate, excite, inform and engage with people, who just happen to be their customers.

As is usual we saw new algorithm changes and updates. Just look how SERPs has changed. On the horizon, A1 is now having its impact felt in many ways. Undoubtedly exciting times for all.

We thought should we list them in number order, but we all are trading in many different niche markets. What may be crucial for us may be a negative for you.

So we decided to find the ones that ALL of us across the board need to focus on in 2019.

Know your audience & their User preference. For Paola our lovely strategist, it’s all images and video. For the old-fashioned one – Yes me. I am all about text and audio.

The message we are getting is images and videos such as YouTube and Vimeo will become so much more significant in 2019.

My message is: tomorrow’s high ranking websites will be those that explicitly engage with all their audience. The same sites, that will enhance every user’s experience and journey.

The very same ones that Google and other Search Engines will come to trust with their customers. Remember every search begins with a query, a phrase or a word. Whichever is the case, the answer must be available in its simplest of forms.

Query leading to Keywords and content = success

My professional writing career started with books, now I also create content for websites, online magazines, and review sites. At all times knowing I must adapt with the different ways many of the audiences will interact with the content. I love the saying:

People read every word in a book, people scan content on web pages.

So when placing my content writer’s hat on, I know keywords are king. Those very crucial keywords have to focus heavily on the user’s intent. Is he or she purchasing, are they manufacturing, or are they researching?

It does not matter the reason, it matters what keywords they will be using when placing their original query.

Another significant point. What stage and where exactly is your potential buyer in regards to the Sales Funnel? Is the querist in need of a broad term or is he ready to purchase and therefore is expecting a more knowledgeable response?

When we started writing articles and blogs we were not really focusing on the keywords or phrases in such a way as to engage a customer. There we have admitted it. Why, because we were learning and adjusting as each new lesson appeared.

Now we are focused entirely on not just matching the keywords and key phrases but ensuring our article lengths have grown considerably from 1000 words to an average of 2500 or more.

Included in the same 2019 focus, if our audience is asking a question, or making a sale, or becoming a prospect, we will do our research thoroughly, and we will give solutions to their problems. We will place SEO second to SXO. That way we should come out on top in 2019.

With this approach we believe we are ensuring that our content comprehensively meets the questions asked by our audience.

2019 is the year we have decided to go further by anticipating what the same audience’s follow-up questions will be and answering them too.

This way there will be no need for the reader to be dissatisfied and look elsewhere. In time we believe our audience will grow with that all important trust in us.

We anticipate we may need to look at not only how Google works with us but also what other Search Engines will bring to the marketing and optimization tables.

Does Yahoo, Bing, YouTube, Amazon or Apple have new developments not yet announced that will make us all pause for thought?

When we are researching yes we head to Google, but equally, we head to YouTube too. We would say it is very much a 50/50 rate now for us. Experts predict video research will increase to above 80% of internet search within three years.

Time for the second coffee and maybe a quick visit to the “little house at the back of the garden.”

Okay, you are back and settled again – Great let’s roll on.

Yes, optimizing for Google will continue. But, there is so much more we have to take into consideration as SEO marketers and content writers.

You the reader are someone’s customer too. Are you searching via an App? Are you searching via Youtube or Podcasts? Has the penny dropped?

Many of us are focusing solely on website optimization and ranking. But we SEOs should become multi-faceted and do precisely the same as we do as customers.

For myself, Paola and Alver, our focus for 2019 has already begun, we are thinking way beyond driving users to our websites. We believe with Google’s dedicated and hard work our website rankings will trend upwards given enough time for Google to build trust in us.

We are working out on positive ways to gain visibility for our content to feature in as many snippets and conversational interfaces as possible. Ebooks, videos, podcasts, social media platforms, influencers, webinars and hosted articles will all play their part this coming year.

That means all three of us at Calibri are going to be busy too. It is going to take man-size efforts in producing the best content with engaging language and easy of CTAs for our audience on fast platforms geared to ensuring the ultimate SXO for all who visit us.

Up to now, we have not introduced shopping carts, we will be in 2019.

We accepted we were the newbies on the “South American block” in 2018. Now a new year has dawned and many new lessons for us to grasp. We are so looking forward not with fear and trepidation but with excitement.

With us becoming retailers on the internet the following new optimization pointers have to be addressed, if we are to be successful:

  • Users can comfortably navigate around the website.
  • A swift conversion process from visitor to buyer.
  • Relevant results for the customer as they search through the site.
  • Contented repeat customers remain contented customers and allowed to restock quickly.
  • Customer questions relating to their orders dealt with professionally & courteously.
  • The possible implementation of “Chatbots” to provide primary responses to questions and able to give procedural tasks.
  • Finally, the ability of each client knowing at what stage of the sales funnel they are at.

We cannot imagine what we are going to be writing next December for 2020. Whatever it will be we will do so with pride.

When we are interviewing potential clients with their vision on what their successful online presence will look like. The one thing that is certain to be missing:

The structure of all their content and what efforts will they put into place to continually keep it updated and simple for Google, and it’s crawlers to understand.

A1 is here to stay. In 2019 all contextual relationships between your content and your audience’s behaviours will matter greatly.

It is time for us all to investigate what information architecture, tags, metadata, and not forgetting structured markup means to both Search Engines and us as consumers and SEOs.

As the last quarter of 2018 has closed, we look back on the focus on improving and updating all the articles written so far. Now subjects such as Brexit, Coffee, indigenous giftware, and of course Content Writing Services in South America.

Our 2019 SEO trend and strategy consisted of improving our writing and the reader’s experience. We turned to Linking opportunities such as internal, frontal and backwards.

Now we have a fair understanding, and you will see from the latest articles coming out throughout December and those coming in January. Backlinking has played a significant aspect of our growth.

2019 permits us to continue our work with the added bonus of identifying the trends we have mentioned here today in this article.

Security has always been on the horizon in my working life and owning websites does not change that.

Google also feels the same, we as online business owners owe it to everyone that we are safe to engage with. Check with your Technical Guru, in our case Alver that we have a custom SSL Certification and not a shared one. I have been since assured we do have a higher certification.

If you wish to check your SSL security certification head to Globalsigns.ssllabs.com

If you do upgrade to a more secure SSL send a message to Google. They will appreciate knowing your commitment to security matches theirs.

Google Analytics will play a significant role in our future development. We will be able to commence tracking our progress on the following KPIs:

  • Google’s Mobile-First index. (Everyone now heads to their mobile devices for any information they search for. So does Google. Your ranking will depend on their findings.)
  • Tracking our keywords on both the desktop and the mobile. (This tool updates every 24 hours, and ideally, you should see similar trends on both.)
  • Daily checking our website and branding is performing at its optimal level. (it is ensuring the basics are functioning such as Crawl, errors, and broken links. Do not turn away from this focus.)
  • As viewers of our own sites, we can see how SXO is engaging. (Monitor what RankBrain is reporting. It will factor in all dwell Times and Bounce Rates. Both of which can adversely affect your ranking and whether your content is relevant.)
  • Track three key UX signals; Bounce rate, Average Session Time recorded and how many pages per session were viewed.

Have you started to identify which 2019 SEO trend will add the most impact to your brand?

  • Reviewing out SMM for any disconnections and fixing immediately. (There is enough correlation available to justify monitoring organic and paid social media platform promotional work.
  • Integrate your Analytics tool with all your Social Media platforms that your viewers are reaching you and sharing on.
  • The impact of adding video content via YouTube impacts our business. (These little nuggets assist in increasing Dwell Time.) Remember, YouTube is now one of the top three Search Engine.
  • Measuring the increase in linking and the advantages gained. Tracking all backlinks is simple to do. Check them via your analytical platform and see which article has attracted backlinks and how many. Then once identified check which links are trustworthy and acceptable to be linked to your content.

Our Concluding advice – Focus on your customers first, your messages second, and your brand 24/7

Our small size SEO brand will continue to evolve towards simplicity. Gradually our brand will become known. We believe and rely on Google’s vision for small businesses such as ours. For us, it is the focus on providing real value that counts above all else.

2019 is the year we will look back on as the breakthrough year regarding branding accessibility, organic snippets, video content, and online retailing.

A personal message for you; do you like baking and cooking? Exactly the same process keep everything simple.

The ingredients of a fully optimized website, with rich content filling topped with an outstanding social media presence, will bring success from the “easy to use” oven.

Finally, a question from the Author.

Those that follow our articles and blogs will always see a continuing positive message on the world of SEO and content.

What we would like to know is your thoughts on the continuing rise in personal assistance devices, for example, Siri, Sonos, Amazon Alexa, and Google Home.

Does that mean traditional Search Engines will be forced to provide relevant results on our queries based on the first try instead of the current list of choices?

Comment below

Credits & attributions to;

Whostalkin.com

SEJ.com

Pinterest.com

Serps.com

We are striving to produce and publish articles that will assist Newbie website owners and budding baby boomer online Entrepreneurs. here are more articles to explore:

A checklist to ensure your SEO is technically sound in 2019.

A beginner’s guide to SEOstatistics and terminology for 2019.

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.


How do you simplify Grandad’s Complex Content?

How do you simplify Grandad’s Complex Content? your hero has an IQ of 227, one point less than the highest recording by the Guiness Book of Records.

The top score goes to Marilyn Vos Savant who scored the impressive score when she was just ten.

Back in the 1970s, your Grandad was a budding Astronaut, and now he wants to build an authoritative website on the world of walking in space.

How do does he create a piece of digital content that’s simple for his target audience to comprehend – regardless of how complex the subject matter? Firstly, let him know the path is simple to implement.

Tell him, he will need to explain things in their simplest terms, and in a way so as not to bore them. Otherwise, his audience will click away, and search for some other Ex-Astronaut’s more comfortable to consume content.

He is bound to respond with “Sure sounds like a simple plan, but how do you execute such a project?

So how does he curate content regarding complex or possibly tedious subjects (pause and ponder ethnographic (The study of People & Cultures) research of how booster rocket traction control works) simple to understand and exciting for his target audience? Check out this example from 2012:

https://www.researchgate.net/publication/258190377_Theory_Construction_in_Qualitative_Research_From_Grounded_Theory_to_Abductive_Analysis

It is up to your Ex-Astronaut Baby Boomer to decide. After all, he is the Curator of the clarity driven content. Does he need to include 100% clarity or can he rid say 80% of it?

Now it’s time to sit down with him over your favorite cups of coffee and pass on some great tips in making complex content appear easy to read for his target audience.

Tip No 1. Sometimes there are occasions when words alone cannot make a complex content clear and straightforward to comprehend. Your grandad will need to consider implementing other elements to his narrative, for example, he should bear in mind:

  • How his website is going to look like and how much imagery and context will he need to use..
  • All his webpages and his content will need to meet SEO optimization levels.
  • He will need to cater for all styles of learning and reading. Remind him also he will need to consider his readers who may need visual and audio.
  • Here he can meet the needs of visually or audibly impaired readers with an abundance of videos or infographics as well as images to assist and satisfy them.

Once he has a good grasp of all the elements he has at his disposal, often free or with a small outlay, he will not be long in building his chosen route. But remind him his contextual complex content is still the number one key to address.

I am sure if you ask your Ex-Astronaut the question:  “Who are your favourite writers?

He could tell you from the top of his head all the writer’s names, that he considered are his personal favourites to follow.

For me, it has always been Edward Rutherfurd, Jeffrey Archer and Ernest Hemmingway. All three highly prolific and successful writers. Why is that so? What do they all have in common?

All three write incredible stories by utilizing compelling and straightforward prose. The majority of such are displayed in an active voice and not a passive one. Their use of paragraphs consistently keeps their clarity of mind

I have quoted a few times before in other articles on content writing. One of the most memorable pieces of advice I have received is that:

People read books. Readers scan webpage content.

Bearing this crucial fact in mind, my three authors style of composing is needed more today than ever before. Why? To meet the needs of today’s modern reader who has a short attention span and hundreds of distractions to deal with.

Help your Grandad to focus on simplifying the complex content, and to add all the visual and audio elements available. Before Grandad knows it, he will have created clarity to his work that his audience will rave in appreciation and share freely with others.

Here’s where he needs to begin.

  • Regarding his complex content, he should avoid as much as possible topic-specific jargon and complicated words.  By achieving this one crucial step, he will start to unravel the concepts behind complex content.
  • He should remember not everyone has a high level of readability skills. Keep as much of his content as simple as possible. His readers will appreciate his efforts.
  • For example look at the words I used in the third paragraph of this article – “Ethnographic Research”. I will admit I had no idea what it meant and had to research the term myself. Ethnographic is derived from the word Ethnography, in other words, the study of people and cultures. So I added that tiny piece of information to make it easier for you the reader to understand what it meant.
  • So your Grandad and in fact all of us should always remember our mission in blogging life is to ensure we use simple words to describe precisely what any jargon and complicated words actually mean.

The chances are if you do not know what complex content means, there will be many others also in the same situation.

One author that all my life I have struggled with and so wished I did not is William Shakespeare, you may have heard of him. I have always wanted to sit down and comprehend his words that other more knowledgeable individuals do with easy. Then I discovered this website; No Sweat Shakespeare.com.

Finally, someone had thought of us millions of readers and published a platform for us all to freely explore this great man’s stories with the use of the modern style of language and not Old English.

The simple style of writing has given me the opportunity to grasp the importance of Shakespeare’s timeless work. By doing so, it grabbed my immediate and continuous attention.

Why not share this article when you have finished with your family and friends. There could well be a few of them who also would appreciate knowing more about Shakespeare’s unquestionable brilliance at storytelling.

Other famous & exceptional geniuses of their day were Albert Einstein, and Sir Winston Churchill I have always loved their quotations such as the one above and one of my favourite ones:

Just imagine what could happen if your Ex-Astronaut, Baby Booming Grandad can get his message across like these two historical geniuses.


Tip Number 2. Yes, there is a Tip Number 2 make sure you grandad writes with passion and excitement about the subject that fills him with renewed energy. Nearly all readers can sense when someone is bored. In turn, they will become bored and will head off to find someone who has that energy and passion in their work.

Suspecting with your Grandad’s complex history of walking in space, it will allow him to exuberate masses of energy and passion.

Please let me indulge myself for a moment. I knew absolutely nothing about the above man until I read Maria Arana’s incredible book on Simon Bolivar. With no idea what to expect, I read the entire book in FIVE days.

I just could not put the book down. Her style of writing portrayed her enthusiasm and energy for the subject at hand. Not only now I knew him, now I want to learn from him. I love history and I reccommend this book highly.

Tip Number 3. Your Grandad’s future use of  Active voice versus his Passive Voice. Emphasise that using an active voice will always deliver his message clearly verses using a passive voice.

So you should know before he asks, what the difference in the two voices.

When your Grandad uses an active voice, the subject he writes about performs the action. When he writes in a passive voice, the subject now receives the action.

For  example:

Active Voice: Ex-Astronaut wrote the blog.
Passive Voice: The blog was written by The Ex-Astronaut.

By showing your Grandad this example. He will see that the active voice is much more simplistic and natural to comprehend, It will certainly help when he is writing about complex subjects.

Of course, there will be occasions where he will see fit to include a passive voice into his content but he should wherever possible avoid such use.

By writing in an active voice, he will find it easier to deliver clear and explicit messages in sentences that are concise.

In the age where all of us research on our mobile devices. Obtaining the message clearly and concisely is imperative.

Here are some more dos and don’ts for your budding online Entrepreneur Grandfather.Who is not prepared to sit down with his pipe and slippers watching the world go by without him.

Do keep his relevant images simple and to the point. That includes pics, graphs and infographics.

  • Allow the video content to be relevant to the context. He should remember a simple video will give him an opportunity to reach out to people who prefer this medium of learning.
  • By simplifying a particular subject, with the use of infographics and a clear image, it will go along way.
  • Show him this article that clearly uses headings and subtitles throughout the piece. These additions to the overall context assist the reader to take breathers and digest small chunks of information.
  • Use whitespace just as much as using the keys to write. These spaces reduce tension in the reader. He can pause whenever he wishes and come back easily.
  • Mixing simplified content with relevant images, helpful infographics and eye-catching videos all targeted to ensure each reader is contented and happy to build a relationship with you.

Final thoughts for your Grandad regarding complex content.

As I took my first steps in writing articles and blogs, I never realized how enjoyable it would be. Learning new skills at nearly 64 has been a joy for me.

When your Grandad sits shaking his head, having reached a mountain pass. He cannot find a way through because the content he is creating is a complex subject.

Sit him down and pass him a copy of this article again. Remind him my message is to keep it simple. If creating a short video is the answer, go for it. People love videos, especially short and concise ones that deliver the required information.

With his audience, they are visiting his world for the first time. It allows him to keep the message simple, and understandable. This style of simplistic writing will be compelling enough for his new audience.

If you like this article on complex content designed to assist you with your budding entrepreneural Baby Booming Grandparents, then click and explore the next two:

Why does content matter?

How does grandma build trust with her new customers?

Mike Bowley is an SEO Content Writer, Baby Boomer, and published Author. He helps “Newbie” & “Baby Boomer” website owners to get their organic and relevant content on to web pages and mobiles.

Mike has spent over 50 years in sales and marketing, and now lives and works from Colombia. He is also a regular writer on both Viviamaridi and WattPad.

Visit his author’s website here: mikebowley.com

Attributes for images in this article go to:

Copypress.com

BBC.com

Shortquotesaboutlife1.weebly.com

Azquotes.com

7ESL.com

How does Grandma Build Trustworthy content?

How does Grandma Build Trustworthy content for her new Customers? The heroine in your family has spent a life time raising a family. For all concerned she has been the rock. But now she needs some guidance.

Now let’s imagine you are the lucky one to have a baby boomer knitting expert in the family. Your Grandmother has been working those needles for almost her entire life, and never once has she fallen out of love for the world of wool.

She taught your Mum, and between them, they have passed on the same gift to you.

Your grandmother has taken the bold steps to startup an online presence to showcase her skills and products.

Within a month, her new website has attracted visitors who have become customers.

When it comes to her new business, her trustworthy content will be the single most crucial element of her brand’s growth.

Straightaway due to her motherly nature, she starts to worry on how to gain those customers trust and loyalty long term. She understands from a lifetime as a consumer. If she does not have their trust, her success will be short lived.

Without trustworthy content on her website, she will never have a long term business.

How do you help her? What advise should you give her? Let’s examine what today’s experts advice. Is the information the same pre-digitization?

One aspect we can all be certain of, if we as consumers do not trust an outlet’s product or services, we will not commit to purchase anything from them. It will not matter the size of the business concerned. How many times have we seen household names disappear from the High Street because they had lost our trust?

It’s a straight collaboration – No trust means No Revenue

Well, the first action is to sit her down, make her the best cup of tea you have ever brewed, oh yes give her an ample supply of cookies, especially the ones with ginger inside.

Then explain trust has to work both ways, she and her customers have to learn to trust each other. Grandma can take small but significant steps to ensure every customer is treated professionally and fairly. She should deal with any complaints swiftly and head on.

Granny does not need to take offence or make it personal. It is business. Dealing with it will show her customers they are in safe hands with her attitude and dedication. Likewise, she should raise the roof when she receives positive feedback.

She should remain active within relevant niche trade organisations. These organisations can highlight her best business qualities and her willingness to be connected within her industry.

Arrange for your Grandma to implement a 30-day return policy with no quibbles. This action will give a clear indication to her customers that they are safe with her.

Now help her with a set of established guidelines trustworthy content she and her staff can work with.

Grandma here is seven excellent ways you can strengthen your relationship with your customers.

  1. Never stop telling the truth. Your customers can handle mistakes and setbacks. They hate being lied to, and they positively detest cover-ups.
  2. Deliver what you promise. Always promise less than what you actually know you can deliver.
  3. Be punctual. Never miss a scheduled call back, meet deadlines, and ensure deliveries are on time. Your customers will love you for valuing their time.
  4. Communicate promptly. Respond to customer emails, their voicemails and missed calls within 24 hours of receipt.
  5. Smile and be friendly even on the telephone. Its true customers can hear your positiveness in your voice.
  6. Show genuine sincerity. Your actions should match your tone of voice. Never say “We do appreciate your business” with a flat and uninteresting tone.
  7. Thrive in being consistent. Ensure everyone from your delivery people to your sales team interacts with your customers in the same manner as you would do.

We all love that feeling of greatness when we get something right, and someone else tells us so.

Your Baby Boomer Big knitting Supremo should take responsibility for any criticism that arises from any mistakes. These gremlins do have a habit of occurring in the most well oiled of businesses. It will not matter if Grandmother’s business stays a local concern or becomes a national player in her niche market.

No human is perfect, no machinery in the world continues working without breaking down once in a while. No process that is implemented from time to time will be perfect or complete from the off. Adjustments will always be the par for the course.

Why not suggest to her to bear in mind every time a mistake or complaint arrives, they should be treated as opportunities to strengthen her brand by finding ways to eliminate the imperfection raised and in a fashion that will delight the person complaining.

Mind you, there are such people who I would call the professional complainer. No matter what you do, they will never be happy.

Back in the 50s, 60s and 70s, many of us Baby Boomers would happily head out on a Saturday night for a three-course meal consisting of soup, steak chips and peas, followed up with a apple  pie and custard desert, and all for £3.65!

Berni Inns was a chain of restaurants set up by Italian brothers Frank and Aldo Berni. They modelled their chain on the up and coming restaurants they came across in the USA after the Second World War. The ethos from those pioneers was simple. It should not matter where in the country your local restaurant is located. The menu and the standard of the meal served should be exactly the same.

This model has stood the test of time, and we all have benefited from such an ethos. Think of all the brands we flock to on a regular basis. Why? Because all have trustworthy content

But even then, there was those that would travel up and down the country, visit a Berni, and before the bill was due to be paid. Found a reason to complain. Letters of complaint went to the Berni Inn head office in Bristol, and the customary no questions asked gift vouchers would arrive a few days later. This was all pre-computerisation.

Eventually, the management investigated and correlated all known complains and sure as Ice is cold a small community of ardent complainers was revealed.

Throughout that period, you would never hear Berni Inns complain. They treated everyone professionally and courteously, never putting their brand at risk. Quite the opposite, their reputation grew, and Berni inns went onto be the largest chain outside of the USA.

Sadly by the 1990s, the name disappeared from our thoughts with the demise of both brothers. But what a positive message for Grandma. Building trustworthy content is the key to all great brands.

All businesses can thrive or fail depending on its reviews and testimonials.

Train Grandma to keep an eye on what her customers are saying. She should utilise the great reviews in all her advertising campaigns. She should proudly share her success with her relationship with her loyal customers via her website and all her social media platforms such as Facebook, Twitter and Pinterest.

These shares will become invaluable to your Grandma and her future potential customers. It is here that her brand will attract that wonderful feeling of trust.

Many Websites weakest page is their About Us Page.

No doubt your Grandma will concentrate on her homepage and happily leave others to do the intricate work such as creating blogs, developing a shopping cart and broadcasting to the world who Grandma is on her About Us Page.

Guide her through the process of becoming an online presence, it is time for her to stand out from the crowd. She should show people what she believes in, her motivations and her aspirations. Customers love to build relationships with real people and not faceless corporations.

Conclusion on the subject of building trustworthy content for Grandma.

By being reliable and loyal to her customers, your grandma will achieve all that she has dreamed of and beyond.

We have written more great articles to help the budding Baby Boomer Entrepreneur in your family. Click on and enjoy the following articles:

Why is no one reading your grandparent’s awesome content?

Things to tell Grandad to concentrate on when creating content.

Mike Bowley is an SEO Content Writer, Baby Boomer, Importer, and published Author. He helps “Newbie” & “Baby Boomer” website owners to get their organic and relevant content on to web pages and mobiles.

Mike has spent over 50 years in sales and marketing, and now lives and works from Colombia. He is also a regular writer on both Viviamaridi and WattPad.

Visit his author’s website here: mikebowley.com.

Attributes for images in this article go to:

Logo.wikia.com

Livesadmin.com

What should Granddad concentrate on when creating Content?

What should Granddad concentrate on when creating Content? Where do you start? What is his lifelong passion? is there a niche market waiting to follow him?

Your Granddad or officially known as baby boomer has decided to become a Blogger to supplement his pension. You have helped to set him up.

Now he has his online presence and has spent the last three months writing many blogs on his niche market.

In this case, he chose Fly Fishing. A past time he has enjoyed since he was a little boy.

You are surprised at how he has progressed, considering computers arrived in the latter years of his life. How do you break it to him, It’s no secret that creating content that is engaging is harder than ever?

Do not let it worry you in the slightest. The chances are your baby boomer in the family may well be retired. But life does not end there for him or his generation.

  • Back in 2015 according to a Kauffman Report over 20% of Entrepreneurs aged over 55 chose to launch an online business over sitting in front of the TV in retirement.
  • Studies from Beckon from Austin Texas showed that while content marketing was up 300% in 2016, and in the same year engagement had only risen 5%.
  • To make things worse, those people taking the time to read and engage with content are  spending an average of 37 seconds on any page before clicking away.

How do you inspire him to keep going with creating content?

First, let’s address the reason for these awful statistics. Explain to him, that nowadays our lifestyles show we are always connected to the media, whether we are using our laptop, smart TV or mobile devices.

It’s difficult for anyone to stand out and capture attention. Tell him there is an overwhelming amount of content being created every single day.

He needs to show resilience and ensure all that he writes is relevant. Write to your chosen audience and no one else. Give them what they want as this alone will keep them engaged.

Present your baby boomer blogger with a piece of paper with the following 10 all inspiring pieces of advice when creating content:

  1. In the beginning, write down what it is you wish to achieve. When you have done that make it your mission statement on your website. Remind him he is now in the business of information giving. People start to trust you more when you show what it is that’s driving you.
  2. When you curate, ask before you commence. If you know the reason WHY you are about to write before you arrive at WHO, i.e, your target audience,  Do you know WHAT you wish to say to them and HOW you are going to express yourself to them? If you do not know WHY in the beginning, there is no point heading down the path to a plainly written mediocre blog.
  3. When you get stuck creating content, think back on the journey you took in fly fishing. Blog your journey.
  4. Worried you might not be good enough, do not get paralyzed by pursuing perfection. Write from the heart and pass to your loving grandson for editing. Or better still download Grammarly Premium.
  5. Spend an equal amount of time with Grandma. You will always need to rest. Set the hours when you will switch on the screen and start blogging. Its work and like all work you need to be alert to achieve awesomeness.

6. There are very few rules to obey in being a blogger, they usually revolve around the content itself. Show no fear, make mistakes, then come and tell me and we can make the changes by communicating together.

7. You know your inner self more than anyone can know. Except of course grandma. Write from the heart, remembering the values you instilled in me, and in a voice, you are comfortable with. Your followers will see and appreciate your openness. They will be more inclined to share your content with those they love and trust.

8. As new generations arrive, bear in mind the adage from an unknown Japanese scholar – “Everything old will be New Again.”

That will apply to your niche fly fishing content as you will have the advantage of looking back to find your inspiration. Your content should show your desire to educate, engage, and entertain. Focus on these three elements Granddad, look to all the old ideas and revamp them to today’s audience and amaze them.

9. My gift to you Grandad, embrace the power of possibility. When you play, you become creative. Do not set a predetermined goal or outcome. Let your mind play and instead ask the following:

“What if I wrote this? Well, that’s ok; but what if I wrote this? No that’s going to mess it up, what about this instead?

By playing, you will be allowing yourself to head down a path you’d least expect.

10. Remember those words you taught me to believe in:

You may be good at something, it does not mean you are expected to do it. Equally, because you do not know how to do something, It does not suggest you should not try.

Now you are in his good books, sit him down and pass on this information to your baby boomer blogger & content creator.

While there maybe no hard and fast rules, there are certain things you can do to  engage your readers better and increase the time they spend reading your fly fishing content.

11. Write in-depth blog posts in the regions of 2000 words or more. Search engines such as Google look more favourably at these than a blog post with say 300 words.

12. Break up your written content with visual content such as fly fishing related images and videos. Chose the ones that will impact your content in a positive way. The beauty of those perfect images will help you to tell a story in ways your words may not.

Images can also be used to convey information such as statistics, studies and processes.

By adding these images, you will improve the time each visitor spends on your page. Not forgetting the added bonus of increasing the chances of your readers sharing them on their social media platforms.

Videos are great too, and if you chose wisely, your readers would stay on average 2 to 3 times longer than content without them.

Use a decent digital camera or upgrade your mobile phone to allow you to made videos at home or when you are fly fishing with your friends and competitors.  A 15 minute homemade YouTube video is free and takes a little editing. Yes, I can show you how once you have done 1 or 2 of them you will be an expert.

The positive result: more shares will equal more traffic.

13. It pays to offer Tips and Takeaways at the end of each blog post. Let your reader feel your post has added value over any other blog on fly fishing.

Readers love relevant and explicit tips, and your niche is perfect to allow bullets and sub-headings to be included. If you re-examine this article, you will see I have covered many as they are a blogger’s best friend and considered best practice.

Here is the creating content conclusion for your Grandad.

When curating Blog Posts always build your content with your readers at the forefront of your mind. Write in a style that suits your niche market and target audience.

Decide how many blog posts you wish to publish each month, and select a day for publishing that can be kept each week or month.

Let Google get to know your site when you are expected to publish and that you are a site worth considering when someone raises a question on your niche market, in this case, fly fishing.

We hope you have enjoyed reading our article for creating content and more importantly we hope your budding baby boomer entrepreneur finds it useful and informative for him.

Now share with him some more of our articles directed at assisting Newbie website owners and budding Baby boomer Entrepreneurs.

Why does content matter?

Why is no one reading your grandparents awesome content?

Adding authority to a budding baby boomer entrepreneur’s content writing.

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.

Visit his author’s website here: mikebowley.com.


Why is no one reading your Grandparent’s awesome content?

Why is no one reading your Grandparent’s awesome content? What can you do to help them achieve success with their endeavours?

When your grandparents look at all the SEO advice on the web these days, they will see there is a lot of focus on content. Everyone is telling them to create awesome content, and everything will fall into place.

While there is a mountain of truth here, your bewildered grandparents will have no real idea why no one is reading their awesome content. So how do you help them?

The fact your grandparents have jointly created fantastic blog posts and awesome content for their fledgeling Jogging for Baby Boomers website which you had advised them was a good starting point.

But to say it will solve all their search and traffic problems is misleading, to say the least. Let’s take a look at why the Jogging for Baby Boomers content alone isn’t good enough to improve their website’s performance.

What should you teach your grandparents about awesome content?

Before you begin, let’s talk about the content that your Baby Boomers think is awesome. They more than likely had a great time writing it. They probably even loved reading it. But the real benchmark of success is whether anyone else likes it.

Your Grandparents will need all of their content to have at least two of four crucial elements. Entertainment, relevance, information, and originality. If you can see all four elements on display at the same time, then yes; their content probably is awesome.

Now is there anyone out there seeing it?

It stands to reason your grandparents are Baby Boomers born between the years of 1946 and 1964. So their target audience will more than likely be in the same age group.

In the USA alone there is approximately over 74 million Baby Boomers. Image your grandparents attracting just 1% or the equivalent of 1.5 million visitors to their site!

Many marketers overlook Baby Boomers, preferring to promote products and services to millennials (Born between 1981-2000) and Generation X (Born between 1965-1980) but figures do show that Baby Boomers constitutes the richest age group this century.

So show your grandparents these statistics for their age group.

  • 60% of Baby Boomers have a presence on Facebook and other Social Media Networks.
  • Almost 60% of baby Boomers love reading blogs and articles online.
  • Over 70% of Baby Boomers enjoy watching YouTube & Vimeo videos. Forbes 2017
Note from Author: I spend at least 2 hours a day watching YouTube videos as my primary source of information.
  • Us Baby Boomers can spend at least 27 hours per week browsing online, which turns out to be more than those who are between the age of 16 to 34.
  • Baby Boomers love sharing content with family and friends by as much as 19% compared to the other generations mentioned earlier. Digital Trends 2016
  • Understandably, we Baby Boomers prefer the slower paced and more tranquil sources of information. While the younger Millennials tend to levitate towards the faster paced with tonnes of visual videos. Quicksprout 2017
  • 96% of Baby Boomers are happy to use search engines, 1% less will use their email regularly, and a staggering 92% of us will contently shop around online for products and services. Forbes 2017
Now, who believes that we Baby Boomers are passed it?

So we all know now that there is definitely a huge target audience for your Grandparents to attract. This audience has money and is willing to part from it if the information and the research give them what they are searching for.

You can tell your budding entrepreneurs that its a myth that Baby Boomers do not use Social Media. They may say they don’t, but the truth is they are indeed very active on Facebook and other networks.

Keep in mind, when your Baby Boomers website takes off they may be prudent to add a shopping cart as Baby Boomers are active online shoppers. They think nothing of investing in educational products for their grandchildren. (Bonus for you.) This is the generation who value and uphold loyalty, trustworthiness, authenticity and education.

Remind them that their audience of Baby Boomers were hard-working individuals, who like to be kept up to date. They enjoy interacting and appreciate when something is delivered on time.

The next thing worth considering (as their Official Editor) is their content. Is its relevance to their niche market? In this case, jogging for anyone born between 1946 and 1964. Are they using the right keywords with the right frequency to signal to the likes of Google that they should rank at number one?

There will be technical SEO issues for them to sort out. Or probably more accurately, you as the grandchild and growing up in the high techie world can put to rights.

Can Search Engine bots index their jogging website, and categorize it correctly

Not forgetting, what is becoming more critical than ever before does Google’s customers like their content?  Time for you to have a closer examination.

Are there any other websites or organisations linking to their site?


Google uses links to your grandparent’s content as user feedback. So, if Google sees more people linking to their content, the more contented Google will be.

Be mindful, not all links are created equal. A link from a highly respected innovator is a lot more potent than a “Newbie” website owner. Once you reveal this fact they are bound to ask you – How do they go about getting links?

Well, you can take them down the DIY route, although it can cost you and your grandparents a lot in time. You might be better off advising them to engage an SEO agency that specializes in links or a white label link building service.

Don’t let them underestimate the power of great links – and train them to always be on the search for better link sources. It would not hurt you to keep an eye out yourself and offer any links you feel would benefit them.

Now is there any people sharing their jogging for Baby Boomer’s awesome content?

The strategies I have curated to you will go a long way in ensuring your grandparent’s content ranks highly within the search engines. But there is another route for them to consider – the possibility of sharing their content.

If they can provide their audience with exciting, organic, relevant and informative content, your baby boomers followers will gladly spread it around like wildfire within their own social media networks.

They will post what they like and trust on their Facebook and Pinterest and other social media, They will not stop there. Many of their followers will email it to their friends and colleagues.

With a little bit of luck, your heroes could end up going viral.

In awesome Conclusion for your baby Boomers.

With your valuable advice, you can assist your grandparents with the prospect of their website gaining more website visitors. Also, not forgetting that Google has commenced in taking an active interest in all website social media shares. These valuable signals are generated from your grandparent’s content. Thus, allowing Baby Boomer’s website to be ranked.

So, in a nutshell, you now have the means to guide your “not ready for retiring in front of the TV with pipe and slippers” Grandparents.

When you gauge, they are ready for your expertise in solving four potential problems affecting their poor performing content.  Just sit up, chest out, smile and tell them how to Create it, optimise it, and share it – by doing so, you will experience their assured shared success.

Are you enjoying guiding and helping your Newbi website owner or baby boomer entrepreneur in the family to reach their goals. Here are some more valuable articles to help you to help them.

Adding authority to a budding baby boomer entrepreneur’s content writing.

Why does content matter?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

How do I select the correct KPIs for my marketing Content?

KPIs, how do you select the correct indicators for your marketing Content? An important question we at Calibri have been asking.

KPIs or if you prefer Key Performance Indicators are utilised by businesses the world over. The size of your brand is immaterial. We all need to measure our marketing efforts and results.

This article has been created to give you an insight on what to concentrate on with regards to KPIs:

Lead Generation, Social Media Advertising and SEO Strategy.

A good friend once shared with me: If you have a workforce of 2000 people. You can expect 80% of them to be reliable and trustworthy. These self-controlled grafters would need little managing.

Whereas the remaining 20% would take up 80% of your management workload.

The same rule of thumb can apply with your marketing efforts. Expect 80% of the outcome derives from 20% of your input.

 

If you are in business, there is no getting away from KPIs. They are necessary for you to measure the value and success across your Marketing Tree.

Popular marketing KPIs should include:

  • Your overall Business Performance.
  • Direct Competition, and their effects to your Brand.
  • Lead Generation Performance including visitors and conversions.
  • SEO & SXO optimization and all metrics regarding your online presence.
  • Planned PPC campaigns, and resulting growth.
  • Social Media Marketing Campaigns and their overall results.

Start with organising your KPIs within dedicated KPI dashboards for Business Performance, Sales Performance, and Team Performance.


By implementing a KPI dashboard into monitoring the health of your brand in real time will enable you to make crucial decisions based on the metrics, and not from vague ideas on what you think is happening.

In your research to identify the best KPI Dashboard for your brand. Evaluate what each dashboard offers. Can you monitor & track all your data on one easy to follow system? If so, now start with three key elements:

Business Performance.
  1. Keep every aspect of your brand’s performance on one dashboard.
  2. Customize your dashboard with as many widgets, and metrics to track your individual KPIs.
  3. Display prominently, your crucial metrics for planned work, schedule meetings, and monthly versus yearly budgeting.

Sales Performance.

  1. Ensure you can observe every aspect of the Sales team performance.
  2. Showcase a leaderboard and display all month on month sales results.
  3. Obtain instant overviews of your clients on a single page. Incorporate their individual communication history with you and your brand. Include linked projects, proposals, invoicing, and other related paperwork.
  4. Generate your own sales funnel. Create a Pipeline Report for future trends to the business.

Team Performance.

  1. Monitor your Team’s KPIs, such as sales, projects, training, scheduled meetings, deadlines, absenteeism, and holidays.
  2. Track all billable time factors and work. Compare to originally quoted and actual cost.
  3. Placing everyone’s schedule on a shared team calendar is the norm.
  4. Set Access Limits depending on specific projects & associated information.
Here are a few KPI dashboards to check out:

Datapine, Tableau, SimpleKPI & Smartsheet.

Now let’s explain what KPIs can do for you.

Stage 1. A widely used metric for all sales orientated sections of your business is the Monthly Leads Generation Report. This handy metric will indicate the number of New Leads achieved in the current and past month.

A New Lead, by the way, can be sales orientated or someone signing up for a Free Trial.

By tracking your New Lead Generation metrics month on month will provide you with the evidence on whether your marketing strategies are moving in a positive direction.

Should they need improving, why not increase your budget reserved for PPC Ad campaigns, coupled with crafting optimized SEO Content? Thus permitting Search Engines such as Google, Bing, and Yahoo to easily find you and rank you.

In addition, why not develop Short Term Social Media Campaigns and limited Free or discounted offers.

Stage 2. Would now cover your Qualified Leads numbers. Again month on month has the figure increased? Does the report demonstrate whether your marketing campaigns are sufficiently focusing on targeted leads?

Or are they possibly generating traffic that is not your target audience?

Categorise where your leads are placed in regards to your Sales Funnel. For this purpose utilize a CRM Software. You can now filter your prospects by adding tags and dates to observe exact numbers of Monthly Qualified Leads and wherein the funnel they are.

Image of various CRM Software Providers.

Implement highly targeted campaigns to connect with your relevant audience. Provide a measurable offer that is crystal clear to avoid any misunderstandings.

Stage 3. Time to measure up the time, resources and money spent on your marketing activities in the field Cost Per Lead Generation. Does your valuation show  a healthy ROI?

If you want improvements to increase your quality content presence on your Social Media networks. Here you gain the opportunity of attracting Free Website Traffic with new leads.

Analyze your Paid and Free campaigns to see which works best for you and your brand. Increase the budget and possibly the time spent.

Is your CPC (Cost per conversion) lower than your CLV (Client’s Lifetime Value)?

Stage 4. If that is the case, your marketing strategies are losing you resources, instead of generating ROI. List the costs of your Adword campaigns, your hourly rate for creating articles and blogs. Then re-examine your costings for SSM (Social Media management.)

Track these metrics with a fine tooth comb. It could be they need tweaking. It might also be the metric is brand new. Allow two months of tracking to give you a better overall picture.

Stage 5. Finally, with all your metrics in place. Feeding you the relevant data for calculating the monthly costs of time and resources spent on Lead Acquisition has arrived.

You can now deduce your running costs for leads, conversions and actual sales. Make use of all the reports & metrics at hand. Couple these results with your personalized CRM tool.

Now you should be able to identify precisely how much it costs your brand to acquire a new client.

Retention Rate is another important but often overlooked Marketing KPI.

An image displaying Retention Rate benefits.

As we said in the subtitle, this is a KPI that often gets overlooked. We all are focusing on the new lead sometimes we fail to remember that retention is also key to success.

By monitoring the repeat purchasing trends throughout the year, you will see how well engaged your clients are. You can evaluate whether your Client Support team and client’s experiences are promoting loyalty to your brand.

As we all know there is usually the good and the bad with most situations. Metrics do not escape this phenomenon. The Good is Retention Rate, and the bad is Attrition rate.

Image of Attrition or Churn rate.

This metric referred to as Churn Rate. This Metric displays the damaging rate or percentage of clients leaving your brand and going to your competition.

If the rate continues to increase, it could be a sign of poor client experience.

Time to look within your business. What is causing this bad reputation or who is causing it would be more accurate.

What other KPIs should I take into consideration?

  1. Promotions via sharing from your clients to their Social Media Networks.
  1. Website Landing Pages & their conversion rates.
  1. New & Returning audiences to your content. Analyze their habits.
  1. Analyzation of where your visitors are coming from. Which channel is working well?
  1. What’s the average time spent on your web pages. Remember Google rank on this metric. It helps them to see if you are relevant to the queries raised.
  1. Calculate conversion rates when utilizing CTA content.
  1. Measure your click-through rate on your web pages. You will need to look at each page separately.
  1. Check your bounce rate. Analyze using Google Analytics to discover what happens when your visitors land on your site.
  1. Use SEO tools such as Moz or SEMrush to crawl over your site to evaluate all your inbound links.
  1. Monitor your page ranking with the same SEO tools. Highly regarded page authority will assist your content and landing pages.
  1. Keep continuous KPIs on all keywords within your content. Link as many as you can to your relevant pages on your site. Thus building a network of interlinked content.
  1. Track traffic volume from re-purposing content into videos, ebooks, and podcasts.
  1. Measure your Client Engagement Rate.

KPI article Summary.

This particular article has been created to give you a reference to many key Marketing KPIs. Yes, you will find by researching further many more to add to your list.

But we wanted to give you a sound base to build from. Why not print a copy and keep it near you as a work in progress document.

We have printed our copies, and both Paola and I have laminated each of them. This is a type of article that needs reading many times. Companies differ in what KPIs they will need.

For us, we are in Content Writing, and our KPIs are related to that niche market. But the basics of marketing and monitoring our effort are similar. The desired end results always lead to our success.

We would like to leave you with a food for thought regarding KPIs:

Your visitors will forget what you wrote.

These same visitors will forget what you did.

But your loyal visitors will never forget, how your words made them feel.

KPIs are the keys to unlocking how your visitors feel about you and your brand.

For more insights on how to maintain a healthy website, click onto the links below. Each article has been created with you the website owner at the forefront.

How & why should you incorporate Social Media into your website?

What is the future of enterprise Search regarding Voice, Vertical & Visual?

How Do I really plan the ingredients of Blog Posting & in as few stages as possible?

We have not hidden the fact we are a small company. Our team is learning continuously. Calibri.com.co shares its findings with all like-minded small business owners. Many questions we ask, you newbies and budding entrepreneurs will ask yourself too.

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

Image credits belong to:

Klipfolio.com

Morebusiness.com

Barnraiserlic.com

Chatbotnewsdaily.com

Selecthub.com

Postfunnel.com

Datasciencecentral.com

What characteristics are needed to ensure a well-placed website?

What characteristics would you need to ensure a well-placed website? You have purchased your domain and now turning your attention to your online presence.

You are at the stage of deciding which website design will be sufficient for increasing your brand awareness. Or you are equally ready to commence selling a range of products or services. If you get it right, you will gain new conversions. Likewise, miscalculate, and you will lose out on prospects.

Your future well-placed website should allow users to learn everything that is good about your brand.

Nobody sets out to design a lost cause, no one wants to deter site visitors from converting into clients and customers. We at Calibri SAS are no different, we are continually re-examining our content on our site. As we learn more, we adapt our messages, whether they be contextual or imagery.

We thought you would be interested in discovering what striking characteristics of a well-placed website look like and what benefits come with each.

Characteristic Uno. The simpler your design, the more effective the user experience becomes.

Alver, our developer, advised us from the beginning, keep the options we give users to a small number. If you overload them with choices, it becomes harder for them to make a choice. In the end, the chances become increased where they make no buying decisions at all.

Remember, the overall purpose of any user/visitor to your site is not for the beauty of it, but more for a purpose of engagement or purchase. Avoid additional layouts and graphics which may distract your visitor’s ultimate goals.

Both Paola & myself have had a conversation on reserving time to take an in-depth look at our website and to delete any information and images that we feel are not required. Hopefully, if we are right with our decisions, our our future well-placed website design will be sleeker, and simpler for our visitors to navigate and locate the information that is important and relevant to them.

We advise you to make full use of your all-important White Spacing opportunities.

white_space

If you already have a website. Think back, when did you examine your previous ideas? Have you ever considered what white spacing you are utilising to great effect?

If your online presence is in the design stage, without delay, understand and appreciate how white spacing is great for your site. If you are strategic with your use, the end result will increase the “Focus Factor” felt by your users.

White spacing assists you with ridding clutter, and confusion.

White Spacing or negative spacing are areas you purposely leave empty. These areas will include;

  1. The Gutters located between margins, text, and images. (See how we have illustrated this in this article.)
  2. The spacing placed between lettering, numbers, and words. (See how each page looks clean and professional.)

Characteristic Dos. Have you heard the saying?

“A Picture is worth a thousand words.”

The image above is a classic take on that very saying. There are billions of examples out there on the internet. Pinterest is a magnet for such pages.

As you can see, the page has an excellent blend of contextual content and imagery together. Thus leaving the user to naturally be drawn to the particular features and products on the page. Now without the possibility of needless distraction.

We humans can input messages via imagery far quicker than huge blocks of written content. It is another reason why we have included images to assist you the reader to gain the information as swiftly as possible.

Only use top quality images with high resolution, and be careful about the quantity you use. Furthermore, they should be relevant and fit comfortably into the overall style you have chosen for your business.

Yes, some sites need millions of images. Certainly, if you become as big as say Amazon or eBay. But if you are a small business and you are creating articles and blogs for a specific niche, then it is best to use images to grab the audience’s attention.

Follow our example and investigate the possibilities with replacing your text with infographics.

A feature where we lack at present is the incorporation of infographics. We accept we should replace parts of our text in our articles as they have proven to be an excellent resource for conveying information.

Characteristic Tres – Pay particular attention to the Aesthetics used in your website design.

We have deliberately focused on this article Characteristic Tres the world of aesthetics. Why? Because there are three crucial aesthetic features when designing websites effectively. They are the Colours used, the typography implemented and the overall balance achieved.

To all of us humans, colour has a marked effect on each of us. They somehow elicit emotional responses, some make us excited, others keep us calm and tranquil.

Well-placed websites have clearly on display a harmony of colours. Try to avoid contrasting colours. You often see these same sites with a good mix of hues from the same family of colours. Pastels are a great example when you land on female-led businesses.

Bolder colours are used effectively when calling for attention to an individual action required such as CTAs. These colours allow the CTA to stand out and not be hidden.

Please have a look at our Calibri Logo. Then check out the colours used on the main website. You will see they blend well together and enhance each other with consistency. This action ensures our visitors are at the forefront of our minds.

Spend time researching all your options for the perfect typography for your business. (Try not to overdo it with more than three typefaces.)

With regards to typography, there is an unlimited choice for you to investigate and decide on. With us, we like the cleanness of the font Calibri for our headings and subtitles and the crispness of Arial for our overall context.

Again be consistent with your typefaces and fonts and do not move beyond three of each.

Another aspect to consider is the age of your target audience; if your business is focused on the elderly, remember nearly all will be wearing glasses or contact lens to facilitate them. Try implementing a larger font to assist them. An increase in white spacing will also have positive results for you and your audience with engagement and appeal.

Characteristic Quatro – Generic conventions are effective for you to use.

As the internet has evolved over twenty years or more, we have all come accustomed to what to expect with the various layouts of well=placed websites. The conventions, therefore, should be taken into consideration with the requirement – no need for “Changing the Wheel.”

Maintain the idea of Navigation Bars Menu Bars, Search Bars and Logos are at the top of each page. While contact information is at the base of each page. Be mindful of where you will place shopping cart icons such as “Add to cart” and “View cart” buttons.

We, humans, have quickly adapted to “Submit” & “Contact Us” CTAs. So it is no longer necessary to use alternative and possibly confusing fancy jargon. By ensuring you stick to what we all know, any guesswork is removed instantly allowing your user to complete whatever it is they need to do.

Characteristic Cinco – Your brand’s consistency is one key to your audience trusting you.

Just examine what we have been creating throughout this article, the fonts, the typefaces, even the sizes are consistent. Oh Yes, and the use of Spanish written numbers as we introduce each characteristic with a slight variation on the norm. Done consistently.

Allow in your design the implementation of the all-important Navigation Bar or Menu Bar to feature prominently on top of each of your pages. Maintain your chosen image style, keep the colours as uniform as possible, Like Calibri.com.co, we have added a slight variation to enable the site to be visually exciting, but overall we strive for a consistent approach.

Characteristic Seis – Keep your design naturally flowing.

Food for thought, humans, read books, people scan web pages.

Users start on the left-hand side usually in the upper corner, they scan across the page to the right for a short period of time, say two to three lines of text. This habit of scanning will continue through the rest of your web page so it would make sense to have all the essential stuff on the upper left and the often ignored things on the bottom right-hand corner.

In addition, grid base layouts are popular with users, they find them simple to follow. At the same time, your information will be organized and not cluttered. You are welcome to follow our examples displayed throughout this article,

Blend in contextual content, with headers, subheaders, images and bullet point lists. Keep everything flowing naturally so each set of eyes can gain that valuable information engagingly and excitingly.

Characteristic Seite – All well-placed websites concentrate on functionality & Usability.

In other words, User Experience. Our websites have got to work, no point looking fantastic if the user’s experience finds them dissatisfying with a mixture of shoddiness and confusion.

The industry standard now is for all users to find what they are looking for within three to four clicks or better still in two clicks. Everyone’s attention span nowadays is brief. As we said earlier in the article, we are busy, we find scanning more advantageous than reading. If a web page takes longer to download than three seconds, we are clicking away.

Should your competitors beat you on all fronts for ease and speed, the consequences will be dire for your brand.

Make sure every six months, you reserve time to audit your web pages and overall site for usability and functioning. It would not hurt to enlist a few friends and professionals to “road test” all the links on offer and report back to you any anomalies that arise.

Alver has entrusted us with the following end of year audit for checking our overall download speed throughout the Calibri site:

  • All images to be optimized concerning size. Larger files obviously will take longer to load.
  • Cachable, our Landing Page, redirects to maintain a low download speed.
  • Test all pages across tablets, mobiles and desktops.

With today’s emergence in users heading to their mobile devices first for any information they desire instead of the laptop. It is imperative that your brand and online presence is Mobile friendly.

You will gain those crucial conversions if you ensure your website design includes complete visibility on all operating systems, browsers and mobile devices. Optimise all areas of your business, so that when your user visits your site, you will know whichever way your user arrives, he/she will have a positive experience every time.

Alver just asked me to point out optimisation is a continuous updating process. Never take your eyes of the ever-changing world of a well-placed website design.

Finally, in conclusion to “What are the characteristics to a well placed website?”

The transparency of your brand should be evident to all your users. In Calibri’s case, we are an Outsourcing Content Writing Service for all globally positioned online businesses and a website design and development team for brands in South America and the UK.

By stating this fact, we are clear and upfront with the aims of our brand. We do not expect anyone to have to dig around to discover who we are. We have not hidden any facts. Our writing style reflects the services and knowledge we provide our clients and those who visit us.

Like every one of you reading this article, trust is paramount. By being open and transparent, we believe will help us to gain your confidence.

Are you an online brand who needs additional assistance with the characteristics of your new or ongoing website?

Do you and your globally placed clients need help with your ongoing content whether it be contextual or imagery?

Does your website require optimising?

Click on the link below & tells us what you need:

Image credits to:

marketing91.com

nikkiarnell.net

emergentinteractive.com

digitalita.com

aliceovolk.wordpress.com

ogeninfo.com

komando.com

Thank you, we hope you have found us interesting and informative. Come and see us again soon. We publish articles and blogs weekly on many topics covering SEO, Content writing & Coffee.

In the meantime, we have taken the liberty to include some below:

Why does content matter?

Low cost hosting is expected. But, what if you are based offshore?

A checklist to ensure your SEO is technically sound for 2019

Beginner’s guide to SEO statistics and terminology for 2019.

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

How Do You Attract first 1000 Subscribers to your Website?

How Do You Attract first 1000 Subscribers to your Website? There are numerous well-written blogs on this topic. Now it was our turn.

For once I was asking the question to Alver and Paola. After thirty minutes of brainstorming, we felt the need to research. Our Calibri site is fresh and young. We had not reached that milestone of 1000 subscribers to our content site. The team wanted to know how. Eager to experience that euphoria. Here is what we found:

Let’s begin with, when we all create our first websites, the content generally proves to be an underestimated obstacle for most of us. Luckily for Calibri both Paola and I love writing. If you have people who are passionate about content in your company.

Embrace them, nurture them and praise them. Then teach them how to build links.

Your first steps to attracting first 1000 subscribers to your website should be.

Firstly, compile a list of outstanding article & blog posts that your readers would find relevant and beneficial to them. (Not as uncomplicated as it may appear, we know from experience. Our first attempt looking back was a way of the mark. The lesson here – keep revising the list.)

Secondly, as the list of posts grows, categorize them. We had the experience to know the benefit of organizing the posts for structuring and internal linking is fundamental. Your subscribers are always hungry for top quality information, and if they can stay with you contently, Search Engines such as Google will rank you as a trustworthy brand.

Thirdly, Always research who you wish to link up with. Visit these sites and decide if they are relevant to your target audience. Ensure the links are of a supreme quality and you are pleased to be associated with.

Fourthly, by linking away from your site, you are actually promoting other people’s work. Why not email them and inform them know. The chances are the links you are creating will be to the most popular within your chosen field.

Imagine switching on your mobile device and finding a courtesy email from someone who loved your work so much they shared it on their site too. This is called positive networking. A great way to introduce yourself to a like-minded audience.

If they appreciate your email, the article creators and blog authors will appreciate it and perhaps share your post in appreciation. Should you have been backlinking already and have not notified the creators or authors, not to worry. Usually, they are notified via notifications called Pingbacks and Trackbacks. These little geniuses inform each other of incoming links.

You can control Pingbacks and Trackbacks.

Image of WordPress, pingbacks & Trackbacks.

As long as two blogs can accept each other’s links, then Pingback notifications and comments are created. When the post has pingbacks enabled, the owner of the article/blog will observe a pingback in their comments section. They are almost the same as creating automatic comments.

Trackbacks are the means to notifying legacy blog systems that you are linking to them. These trackbacks are the equivalent of acknowledgments or references in the final section of an academic textbook, paper or chapter.

If like us your site originated from WordPress, you may want to click on this next link from WordPress which goes deeper into explaining how to use and prevent pingbacks. WordPress and support information on Pingbacks.

Luckily for us, we have a very knowledgeable Webmaster in Alver. We can go to him, and he knows how to control Pingbacks and trackbacks effortlessly. We suggest if you have an expert within your company, let them guide you.

What does your online bio say about you?

Image of writing an online bio.

Do you consider your potential for creating an interesting online Bio is virtually zero? Do you feel you are not unique enough? Are you comfortable as a speck in the world of the online galaxy?

Stop asking yourself those negative questions. Remember there are tens of millions of humans every day screaming out for attention. When your audience lands on your article/blog, and they stay because it is interesting, organic and relevant. Their next step for them is to head to your “About Us” page.

Reader’s curiosity wants satisfying, they want to know who is behind that super content. They want to see the source that brought them exciting content that has met their needs.  Consumers  want your backstory a human, not a faceless entity.

It’s important to show your audience how you understand the barriers to growth and how passionate you are.

Great online bios assist the creator/writer helps your target audience to connect with you. Provide detail, do not hide, appeal to the senses. Make your bio stick like velcro to your reader’s brain.

Research has shown often that almost sixty percent of us humans are Visual Learners. That is to say, we respond well to printed text with images. Visual Learners use this process to remember information. Therefore it makes sense to meet the needs of these billions of Visual Learners in our bios.

  • For example instead of writing “I am working on finishing my first blog.” Why not rewrite it as “I am on the starting block, and ready to complete my first published 1000 word plus blog.”
  • Another suggestion: I love cooking, reading and writing.” change to “In my downtime I am happiest when cooking an authentic chicken curry, in-between oven times you will find me deep in the latest Geoffrey Archer novel, and prior to going to bed I can be found composing my next blog for my gardening website.

Can you see by including image-rich words, they will bring out your interesting bio?

Avoid the dull stuff, select relevant information to share and allow it to be delivered in a way that captivates your target audience. Add emotions, and humor, as these two ingredients will enable you to connect naturally to your audience.

Why not connect to all those funny bones out there that makes us laugh. We like people who make us smile. We find it more natural to remember them.

By reading your online bio. Your audience should feel they have met you. Instantly, they should want to know you better.

Now that your Online Bio has been revamped from your original vision of yourself. Concentrate on producing exciting content. Here you will need to know what is relevant right now. Register with various Content Research Tools such as:

Answer the Public. Google Adwords,  Soovle, & Ubersuggest.org

An image of a website called Answer the public.com.

On Answer the Public website you can easily enter the topic of your article or blog in their search bar and click for the questions that people are asking. After that, you will see a visualization to the type of questions relating to your topic. For a more in-depth level of data, you can click further.

By utilizing a content research tool, you should find it easier to identify new ideas for future postings that your target audience and subscribers will want to read.

It is an accepted fact if you publish problem-solving content for your readers. They will more than likely, become subscribers to your business.

Now your bio is great, your content is helpful and exciting. So how come the visitors always seem to visit once and not return. You are not alone. Statistically, over 70% of us do exactly the same.

To get us all to subscribe the website owners need to grab our attention and convince us to subscribe almost instantaneously, certainly prior to leaving their sites.

This is where Popups come in handy for you.

Because they are difficult for visitors to dismiss, Popups are an effective way to turn your visitors into subscribers. Once more, attention to detail is vitally important to ensure you are maximizing your possible conversion rate.

There are other alternatives if you are not sure of using Popups. Four common ones are:

  1. Eye-catching animated Slide-ins or optins that appear from the side of your page and tend not to disturb your reader’s concentration.
  2. Attention-grabbing Floating Bars adheres to the top or bottom of the pages so as not to cause a disturbance.
  3. Inline optins are found in the middle of your article or blog to grab attention. You might want to hide the remainder of the content until the readers have subscribed to you.
  4. We have been using After post optins for our visitors to finish reading the complete posting first. The theory is if we offer an additional incentive they will be more than ready to subscribe. You could offer something simple such as Checklists, Worksheets or eBooks.

Repurpose your articles and blogs into ebooks.

The beauty of articles and blogs is the longevity and relevance of them to not only your original audience but also to your latest followers. Your back catalog will still be a trustworthy source of information for another four to five years.

Make it routine for each article and blog to be revamped every two years. At the same time why not repurpose into ebooks to reach a brand new audience.

Who remembers, our favorite all-time US crime series by Vince Gilligan & Peter Gould named Breaking Bad set in the early 2000s? First aired in 2008. A spin-off from that magnificent series was equally brilliant Better call Saul came in 2015.

Vince & Paul came up with an award-winning idea, and after seven years they repurposed the idea into Jimmy the lawyer saga.

You could take that same idea and do the same with your back catalog of posts?

There will be magical gems inside your previous work. Investigate all those subheadings with a new set of eyes. Explore the possibilities for taking one of those subheadings and head for a different angle. Search for them and turn them into new ideas. Thus creating expanding ideas into new posts.

It is the norm to have a mix of great and mediocre blogs and articles. Footballers are not the David Beckham in every match. You aim to be the best – true.

So why not take those “Man of the Match” articles and repurpose into ebooks.

An idea floating round in our heads is an e-book showcasing what we believe is our best work so far.

Aim for four to six masterpieces of posts culminating in approximately 10,000 words. In addition, compose an exciting introduction and wrap up with an all-powerful conclusion.

  • Send FREE copies to your existing subscribers in exchange for feedback. Incorporate any changes recommended to you in future editions.
  • When you are ready to publish on platforms such as Kindle, set the price to ZERO to allow your supporting subscribers to benefit from no cost.
  • Let the readers know that is essential for them to download the ebook prior to reviewing. This is a crucial step, if not done correctly their reviews will not be tagged and seen as verified.
  • Have you have reached your target of reviewers? (we suggest 25 or more). You can promote your ebook by utilizing Kindle promoters.
  • Invite your book readers to return to your site. Incentivize them via a linked Landing Page offer. An excellent suggestion for them handing over their email could be a FREE Checklist, Templates, Swipe Files, Worksheets, and even Cheat Sheets.
  • At the end of your ebook promotion, you can either leave the price at zero and use this channel to increase conversions to your website, or raise the cost of the book and boost your income.

In conclusion to this article:
How Do You Attract the first 1000 Subscribers to your Website?

We at Calibri fully understand how hard it is to attract attention. You may be at the stage where you feel you are communicating with yourself, It probably enters your mind to give in.

Do not succumb to negativity, persevere, do not throw in the towel.

Just accept like us it is normal for traction to take its time. Stick with it. The time will arrive when your budding community of loyal subscribers will emerge.

Composing engaging content no matter what your niche market is paramount. By writing content, you are not paying for traffic. Instead, you are reaching out with your free organic and relevant information for queries from all 350 Search Engines.

Gradually the numbers of subscribers will start to increase. From zero to 1000 subscribers is achievable. Especially if your strategy is the right one for your business.

We at Calibri would like you to click on our site and tell us your stories of going from Zero to 1000 subscribers. We will happily publish your insights and experiences.

In the meantime, you an find more informative articles below:

Beginner’s guide to SEO statistics and terminology for 2019.

What characteristics are needed to ensure a well-placed website?

Which 2019 SEO trend will have the biggest impact on your brand?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

Image credits:

Quicksprout.com

Quertime.com

Bobwp.com

Answerthepublic.com

Tweakyourbiz.com

Blogtcea.org