A Beginner’s Guide to SEO statistics and terminology for 2019. A step by step guide for Newbie website owners and budding entrepreneurs.
Have you struggled with remembering all the statistics and terminology associated with SEO? Could you find a reference point useful in your everyday life as a newbie website owner or fledgeling SEO marketer?
We wanted to create our Calibri version of a Beginner’s Guide to SEO statistics and terminology for 2019. As we discovered each new snippet, we added a brief description to each to act as a point of reference to allow you to research further. An added bonus for us. We could learn new aspects of SEO too.
Many times, we had choices to make, and where necessary, we doubled or trebled up each letter. Thus enabling us to concentrate and to lean towards what new website owners & fledgling marketers would need immediately to assist them, with a one-stop reference point.
But first, let’s look at some revealing SEO statistics in 2018.
Please do not worry we have written these SEO statistics and terminology in a way to make it easy to understand.
- Over 4 million searches are carried out on Google alone every minute.
- Close to 40% of all Global ecommerce traffic commences with a search. Of which 4% is from paid search and 35% from organic searching.
- Nearly 95% of all online experiences start with at least one of the 350 Search Engines available.
- 43% of us consumers will do online research while in the store.
- We are now using our smartphone devices to commence searching at a rate of 1 in 3 prior to visiting any stores.
- 50% of our search queries will be four words or more.
- Between 70% to 80% of users ignore & dismiss paid ads within their search results. Clear evidence we focus more on organic results.
- You can expect 50% of all your future searches will be voice searched in the next 2 years.
- 58% of your searches will be made on your mobile and not your desktop.
- 97% of page-one results will comprise of at least one image.
- 46% of our local searches will come from Google.
Let’s look at a brief history of Search Engines & SEO statistics and terminology.
- 1993 Archie Query Form, the first search engine was launched. Original a school project to gain information once per month from their archives. Notice the “v” missing in their chosen name.
- 2 1996 Ask.com, formerly Ask.jeeves was launched to spur on users to ask questions in their natural language rather than using keywords.
- 3 1997 Yandex.ru was launched in Moscow (You might be forgiven for not knowing this stat.) later reports shows the company to be worth over $7 million in 2004.
- 4 1998 Google.com & MSN.com are launched. The latter is a web portal with a related collection of internet services & apps designed for mobile devices and Microsoft.
- 5 2000 Baidu Search Engine originating from Beijing in China is launched. To this day it has continuously been the market leader in Asia.
- 6 2002 Yahoo purchased Altavista & All-theWeb, and from this arrived Yahoo Search. Yahoo’s roots can be traced back to Stanford University and 2 Electrical Engineering students who originally named their search engine: “Jerry and David’s Guide to the World Wide Web.”
2004 Google Suggest is launched that uses a predictive search algorithm based on popular searches to predict a user’s search query. As you type, it will provide a dropdown list of suggestions that will alter as the user adds more characters.
- 8 2005 Personalised search, Google local, nofollow attribute and XML sitemaps are introduced. This latter is data that uses Extensible Markup Language.
- 9 2009 USA based Bing is launched, later to merge with Yahoo. Google Real-time search also began. Bing is a Microsoft owned search engine. Bing provides a variety of services including web, image, video, and map searching products to 85% of its US citizens who are in the 35 to 64 age range.
- 10 2011 Google Panda affects 12% of all search results on its updated roll out. It was designed & developed to lower the rankings of “low-quality sites.”
- 11 2011 Schema.org community of creators, maintainers, and promoters of structured data for the internet, web pages,
- 12 2012 Google’s Penguin rollout impacts just over 3% of perceived spamming sites affecting English queries.
- 13 2013 Google’s Hummingbird joins the world wide web as Google’s first step in mastering voice search and the use of natural language.
- 14 2015 Google’s Mobilegeddon a mobile-friendly algorithm is launched to provide a positive boost to mobile-friendly pages.
- 15 2016 Rankbrain is announced to the world. It has the ability to tweak the algorithm by its self to identify the appropriate pages for any given search.
2018 Google brings us up to date with its latest rollout – Mobile-first-indexing algorithm. Already new behavior patterns are emerging. 57% did not purchase from poorly designed mobile sites. In 2019 US mobile advertising will leap to 72% of expenditure.
|Author’s top tip 1 – For “Newbie” Mobile Websites:|
Use a font size of 14px instead of 11px and larger buttons.
Inform your users immediately what your website is all about.
Do not leave it until they have started scrolling downwards.
Stay clear of utilizing auto zoom and flash.
Pay particular attention to meta tags.
Optimize your content with featured snippets and relevant FAQs.
Do you know who has control of the desktop and mobile market in 2018 and probably in 2019?
No surprise with Google way out front with impressive figures of 92.59% on mobile searches and 72.87% on desktop searches Compared to their nearest rival from China Baidu with 4.57% & 12.84% respectively.
Future trends that will ensure significant changes in our SEO in 2019.
RankBrain aims to process 100% of our queries over the next 12 months. By utilizing the algorithm to target our incoming search queries to improve the search results. RankBrain will determine the content it finds, and couples it with the intent of our queries.
As soon as it can identify documents that are relevant to our questions, Rankbrain will consider it has determined an ideal match.
More changes will arrive with algorithms such as Panda, Penguin, links and user engagement.
Watch out for the growing presence and importance with Google’s snippet box:
Already figures are showing 25% of searches are triggered by the content in these boxes.
|Author’s Top Tip 2 for Beginners, implement best practices from the outset.|
When negotiating answer boxes, find the keywords that are the triggers.
Focus on implementing structured data.
Make use of tables, lists, and of course tables of content.
More focus for good reasons on Mobile vs Desktop searches will be a continued trend throughout 2019.
In 2017, USA sales figures showed that 13% of USA households owned a Smart Speaker. That figure is heading to a predicted 55% in three years. Searches of more than 10 words are becoming the norm. Couple this rise in confidence with the lowering of error rate and the ability to understand natural languages.
|Author’s Top Tip 3 For Newbies to optimize their Voice Search.|
Utilize natural language feature. It makes sense as your users use theirs.
Voice searches are general questions in nature. Optimize all keywords in an “interrogative format.
Ensure your website is Https with fast loading speed. Combine with the
highly shareable content of at least 2300 words. Your efforts will show up
for voice search.
Here is an overview of what factors Google will consider when ranking your new website.
- Your website page speed. The top rank site will boast a 1900 ms. Remember 47% of us will not wait more than 3 seconds for a page to load. It will get worse the longer the download takes.
- Content no longer short and precise. It needs to be long and informative. Don’t write just for the sake of it. Google is looking for star quality that will enhance their customer’s queries to the fullest. To give you a benchmark Google’s average first page results contained at least 1,890 words. Not characters – words.
- 50% of Search Engine queries are four words or more. Primary keywords have been replaced with specific long tail keywords. Why? Because they provide context to your content.
|Author’s Tip 4 for “Newbies”: make full use of longtail keywords.|
They tend to be less competitive.
These keywords assist with voice searches.
They are perfect for optimization on mobiles.
72% users with voice-activated speakers use this feature daily.
- Your Backlink Profile. You will need to master this as swiftly as possible. Again to give you a benchmark to work towards a typical top 1 ranked site has almost 6 times as many links than the tenth ranked site.
- Bounce rates are never ignored. Yes, the measurements appear flawed, do not dwell on it. Just make sure through your content readable and accessible to return to when distracted.
Certainly in the cases where your user is a commuter. If you put this at the forefront of your mind, the rate for a customer to bounce from your site will be minimal.
- Click through rate or CTR will undoubtedly improve as you reduce your bounce rate. Also by increasing your SERP rate of click-through will definitely lead to higher rankings with Google. There cannot be a better feeling of witnessing an increase in interest, followed by credibility.
- SSL Certification with your site using Https is paramount. As a further benchmark, 27% of top ranking websites use https.
- Latent Semantic Indexing or LSI keywords. Sounds complicated but is not. These are keywords semantically related to your primary keyword. Google’s crawlers using a mathematical method to determine the relationship between concepts and terms in your content. They, in turn, will collate and identify commonly used words and phrases as the keywords for the page.
- Illustrations and images. We learned early on in our development these two features are vitally important, and you will see we make much use of them to aid our UX.
- Time Spent or Dwell Time by your visitors on your website. The longer they are there, the more beneficial the experience will be gauged by Google as a positive impact.
Our recommended SEO Tools for “Newbie” website owners and “fledgling” SEO marketers for 2019
Our Beginner’s Guide to SEO statistics and terminology conclusion for 2019.
Google’s machine learning programme known as RankBrain has commenced this year by providing relevant results to user’s queries. Already in such a short period, of time RankBrain has become the third most influential factor for search ranking.
Backlinks (Number one and Content/Keywords number two).
Very soon 100% of Google queries will be processed by RankBrain. So we all need to adapt to it and rapidly. The superb advantages of RankBrain are:
- Its ability to understand what your content is referring too.
- It will value your user’s satisfaction and provide CTR improvements.
- Increased benefit of Dwell Time with the decreased disadvantage of bounce rate.
Finally, we wanted this guide to be the basis for beginners & new website owners and future SEO marketers. In writing and researching we learned of many statistics and terminology. It helped us
to take action within the first two weeks of 2019.
Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.
He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.
Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.