Please Moderate. What does that mean to a Newbie Website owner?


You have a brand new WordPress website, and as the owner, you have been frantically at work creating and publishing organic and exciting content. Suddenly, you start to receive “Please Moderate” email notifications. What should you do?

This article is for those “Newbie” website owners and budding Baby Boomer Online Entrepreneurs.

You have started to receive emails that say “Please moderate” followed by the title of the article or blog concerned.

The first paragraph states: A new comment or pingback is on the post “………….” and is waiting for your approval.

If you are daft as me, you will immediately panic and think you have done something wrong. Understandable when you look up the word meaning for Moderate.

There are many, but the one that came to my mind was “Avoiding extremes of behaviour or expression. To observe reasonable limits.

Finally, when I calmed down and looked further into the email content I read the following:

Magnificent put up, a very informative piece of work. I wonder why the opposite experts of this sector don’t notice this. You must proceed with your writing. I am positive you must have a great reader’s base already!

Now I was intrigued and elated that someone out there in the whole wide world liked my content so much they told me so. I started to look at the other Please moderate email notifications from WordPress.

I found some did not have a comment but the notification of “a new pingback on the post.” More about that one later in this article.

Then I discovered this comment: “It’s awesome in support of me to have a web site, which is helpful and designed for my experience. Thanks.”

In a short time, I received another, and another, the one I cherish the most was:

“Hey cool site!! Guy….excellent….wonderful…. Can I bookmark your site and take the additionally feeds? I am willing to search out so many useful information here in this post, we’d like work out extra strategies on this regards and thank you for sharing.”

Finally, all those long hours at my office desk, creating content for Calibri Content Writing Services was starting to be recognised and trusted.

Now I asked the question that many of you will be asking as soon as you start receiving “Please moderate Email Notifications.”

What do I do next?

Firstly, rejoice in the fact you are doing right by your content. These positive comments are telling you they are happy to be associated with you and willing to share with their community.

Authentic comments are for you a vital activity to manage. Especially critical for all new sites and blogs. The more comments you receive will mean a more engaged audience which will result in you having more page views and ultimately more revenue.

However, not wishing to blacken WordPress’s name their default comment system is slightly limited. You will notice it only sends comment notifications to the site administrators and article authors.

This means in essence, there are no other default options for other designated users to receive those same comments.

A message for WordPress. Wouldn’t it be great if users were able to receive comment notifications for the posts they like, and when someone replies back to their comment?

In this article, I can show you how to extend the comment notification emails from WordPress to create a more engaging user experience on your sites.

As you can see from the image above, there are many options for you to choose who receives email notifications. It will often depend on how many you are receiving.

If it is a couple per week, you can effectively manage them, but when your site starts to attract hundreds or maybe thousands. Then it may be time to uncheck the option boxes.

Just imagine how elated you feel when a comment you made regarding a particular website you like is approved?

Currently, your target audience has no idea whether you have approved any of their comments. They are able to observe that their comments are waiting for moderation when they are leaving a comment.

Invariably, many of your audience will never return to your content. Why? Because simply they have no idea you have approved or replied to the comment.

You can amend this situation by installing and activating a Comment Approved plugin.

The plugin “Comment Approved” permits your audience to be notified when their comment has been approved by you. Your follower can check the option when they are leaving you a comment.

You also have the option to customise your email messages that are sent out after each comment has been approved.

Either contact your website Guru or if wishing to learn more about managing your website contact WordPress direct, requesting the small easy to install plugin.

They will need you to upgrade to their business plan should you be WordPress.com or should you be “Self-hosted” via WordPress.org, you can install almost immediately.

I recommend reading a more in-depth article written by WPBeginners.com entitled:

A beginners guide for self-hosted WordPress.org vs free WordPress.com.

The great thing about WordPress is its dedication to Beginners. They have an abundance of Plugins that can be installed very easily. Check out which plugins would help you give an improved experience. Many are free, and those that need a fee are not expensive.

Remember, as soon as you have installed a new plugin, the next step is to activate it. Nothing will happen until you do. When it comes to configuring the settings, I suggest passing this task over to your website Guru and let them complete all that is required for you.

An image of pingbacks courtesy of Scepter Marketing.

Now let’s cover the world of pingbacks.

In short, a Pingback is a WordPress exclusively design comment for its community of website owners that appears when you link to another article or blog post. It happens when the other article or blog is set to accept pingbacks.

Pingbacks work in the same way as comments, they are a superb way for bloggers and authors to link their content to another article or blog.

For example, should another WordPress site link or references your article or blog, you will receive a pingback notification that is displayed as a comment on your article or blog post they linked to.

To help you understand further:

  1. Imagine you the “Newbie” website owner or the budding Baby Boomer Entrepreneur publishes a post.
  2. Another “Newbie” publishes his or her own post and includes a link to your post.
  3. WordPress.com will automatically generate a pingback to your post informing you that you have been linked to the other.
  4. Your post will then display a particular type of comment linking to the other person’s post. These pingbacks appear mixed in with all the other comments on the same post.

Is it easy to pingback to another article or blog?

Yes, it is, all pingbacks are automatically created whenever you link to another WordPress post. Now it might be a good time to see if you have already started to pingback without you knowing it!

Is it true pingbacks are good for my SEO?

If improving your website’s SEO is your goal, you cannot ignore the definite potential of gaining more links to each of your articles and blogs.

As you now know, pingbacks are created with external links to another person’s article or blog. This means they are now directly related to your SEO making them very good for your SEO.

Can spammers abuse pingbacks and hurt my website’s integrity?

Yes, it is a risk when receiving low-quality pingbacks to your content. These in time could definitely hurt your integrity and trust with many search engines and of course Google.

We recommend you do as we have done here at Calibri, and that is set up notifications for all pingbacks that will require you to approve or deny any requests, whether they be comments or pingbacks.

Like us aim to display only authentic comments and pingbacks and consistently review all new requests. It does not take long when you are at the beginner’s stage of developing your online business.

Later in your journey, if the situation starts to get on top of you and you feel you are losing control then apply the disable option and only display the authentic pingbacks and comments.

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and the UK Based Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners & fellow Baby Boomer Online Entrepreneurs to getting their organic and relevant content onto web pages and mobiles.

Mike has spent over 50 years in sales and marketing, and now shares his life and work between the UK and Colombia. He is also a regular writer on both Viviamaridi and WattPad.

Visit his author’s website here: mikebowley.com.

Why not catch up with some more informative  info for all you “Newbie” website owners and Budding Baby Boomer Entrepreneurs:

Things to tell Granddad to concentrate on when creating content.

How does Grandma build trust with her new customers?

Adding authority to a budding baby boomers content writing.

March 2019

How do you simplify Grandad’s Complex Content?

How do you simplify Grandad’s Complex Content? your hero has an IQ of 227, one point less than the highest recording by the Guiness Book of Records.

The top score goes to Marilyn Vos Savant who scored the impressive score when she was just ten.

Back in the 1970s, your Grandad was a budding Astronaut, and now he wants to build an authoritative website on the world of walking in space.

How do does he create a piece of digital content that’s simple for his target audience to comprehend – regardless of how complex the subject matter? Firstly, let him know the path is simple to implement.

Tell him, he will need to explain things in their simplest terms, and in a way so as not to bore them. Otherwise, his audience will click away, and search for some other Ex-Astronaut’s more comfortable to consume content.

He is bound to respond with “Sure sounds like a simple plan, but how do you execute such a project?

So how does he curate content regarding complex or possibly tedious subjects (pause and ponder ethnographic (The study of People & Cultures) research of how booster rocket traction control works) simple to understand and exciting for his target audience? Check out this example from 2012:


It is up to your Ex-Astronaut Baby Boomer to decide. After all, he is the Curator of the clarity driven content. Does he need to include 100% clarity or can he rid say 80% of it?

Now it’s time to sit down with him over your favorite cups of coffee and pass on some great tips in making complex content appear easy to read for his target audience.

Tip No 1. Sometimes there are occasions when words alone cannot make a complex content clear and straightforward to comprehend. Your grandad will need to consider implementing other elements to his narrative, for example, he should bear in mind:

  • How his website is going to look like and how much imagery and context will he need to use..
  • All his webpages and his content will need to meet SEO optimization levels.
  • He will need to cater for all styles of learning and reading. Remind him also he will need to consider his readers who may need visual and audio.
  • Here he can meet the needs of visually or audibly impaired readers with an abundance of videos or infographics as well as images to assist and satisfy them.

Once he has a good grasp of all the elements he has at his disposal, often free or with a small outlay, he will not be long in building his chosen route. But remind him his contextual complex content is still the number one key to address.

I am sure if you ask your Ex-Astronaut the question:  “Who are your favourite writers?

He could tell you from the top of his head all the writer’s names, that he considered are his personal favourites to follow.

For me, it has always been Edward Rutherfurd, Jeffrey Archer and Ernest Hemmingway. All three highly prolific and successful writers. Why is that so? What do they all have in common?

All three write incredible stories by utilizing compelling and straightforward prose. The majority of such are displayed in an active voice and not a passive one. Their use of paragraphs consistently keeps their clarity of mind

I have quoted a few times before in other articles on content writing. One of the most memorable pieces of advice I have received is that:

People read books. Readers scan webpage content.

Bearing this crucial fact in mind, my three authors style of composing is needed more today than ever before. Why? To meet the needs of today’s modern reader who has a short attention span and hundreds of distractions to deal with.

Help your Grandad to focus on simplifying the complex content, and to add all the visual and audio elements available. Before Grandad knows it, he will have created clarity to his work that his audience will rave in appreciation and share freely with others.

Here’s where he needs to begin.

  • Regarding his complex content, he should avoid as much as possible topic-specific jargon and complicated words.  By achieving this one crucial step, he will start to unravel the concepts behind complex content.
  • He should remember not everyone has a high level of readability skills. Keep as much of his content as simple as possible. His readers will appreciate his efforts.
  • For example look at the words I used in the third paragraph of this article – “Ethnographic Research”. I will admit I had no idea what it meant and had to research the term myself. Ethnographic is derived from the word Ethnography, in other words, the study of people and cultures. So I added that tiny piece of information to make it easier for you the reader to understand what it meant.
  • So your Grandad and in fact all of us should always remember our mission in blogging life is to ensure we use simple words to describe precisely what any jargon and complicated words actually mean.

The chances are if you do not know what complex content means, there will be many others also in the same situation.

One author that all my life I have struggled with and so wished I did not is William Shakespeare, you may have heard of him. I have always wanted to sit down and comprehend his words that other more knowledgeable individuals do with easy. Then I discovered this website; No Sweat Shakespeare.com.

Finally, someone had thought of us millions of readers and published a platform for us all to freely explore this great man’s stories with the use of the modern style of language and not Old English.

The simple style of writing has given me the opportunity to grasp the importance of Shakespeare’s timeless work. By doing so, it grabbed my immediate and continuous attention.

Why not share this article when you have finished with your family and friends. There could well be a few of them who also would appreciate knowing more about Shakespeare’s unquestionable brilliance at storytelling.

Other famous & exceptional geniuses of their day were Albert Einstein, and Sir Winston Churchill I have always loved their quotations such as the one above and one of my favourite ones:

Just imagine what could happen if your Ex-Astronaut, Baby Booming Grandad can get his message across like these two historical geniuses.

Tip Number 2. Yes, there is a Tip Number 2 make sure you grandad writes with passion and excitement about the subject that fills him with renewed energy. Nearly all readers can sense when someone is bored. In turn, they will become bored and will head off to find someone who has that energy and passion in their work.

Suspecting with your Grandad’s complex history of walking in space, it will allow him to exuberate masses of energy and passion.

Please let me indulge myself for a moment. I knew absolutely nothing about the above man until I read Maria Arana’s incredible book on Simon Bolivar. With no idea what to expect, I read the entire book in FIVE days.

I just could not put the book down. Her style of writing portrayed her enthusiasm and energy for the subject at hand. Not only now I knew him, now I want to learn from him. I love history and I reccommend this book highly.

Tip Number 3. Your Grandad’s future use of  Active voice versus his Passive Voice. Emphasise that using an active voice will always deliver his message clearly verses using a passive voice.

So you should know before he asks, what the difference in the two voices.

When your Grandad uses an active voice, the subject he writes about performs the action. When he writes in a passive voice, the subject now receives the action.

For  example:

Active Voice: Ex-Astronaut wrote the blog.
Passive Voice: The blog was written by The Ex-Astronaut.

By showing your Grandad this example. He will see that the active voice is much more simplistic and natural to comprehend, It will certainly help when he is writing about complex subjects.

Of course, there will be occasions where he will see fit to include a passive voice into his content but he should wherever possible avoid such use.

By writing in an active voice, he will find it easier to deliver clear and explicit messages in sentences that are concise.

In the age where all of us research on our mobile devices. Obtaining the message clearly and concisely is imperative.

Here are some more dos and don’ts for your budding online Entrepreneur Grandfather.Who is not prepared to sit down with his pipe and slippers watching the world go by without him.

Do keep his relevant images simple and to the point. That includes pics, graphs and infographics.

  • Allow the video content to be relevant to the context. He should remember a simple video will give him an opportunity to reach out to people who prefer this medium of learning.
  • By simplifying a particular subject, with the use of infographics and a clear image, it will go along way.
  • Show him this article that clearly uses headings and subtitles throughout the piece. These additions to the overall context assist the reader to take breathers and digest small chunks of information.
  • Use whitespace just as much as using the keys to write. These spaces reduce tension in the reader. He can pause whenever he wishes and come back easily.
  • Mixing simplified content with relevant images, helpful infographics and eye-catching videos all targeted to ensure each reader is contented and happy to build a relationship with you.

Final thoughts for your Grandad regarding complex content.

As I took my first steps in writing articles and blogs, I never realized how enjoyable it would be. Learning new skills at nearly 64 has been a joy for me.

When your Grandad sits shaking his head, having reached a mountain pass. He cannot find a way through because the content he is creating is a complex subject.

Sit him down and pass him a copy of this article again. Remind him my message is to keep it simple. If creating a short video is the answer, go for it. People love videos, especially short and concise ones that deliver the required information.

With his audience, they are visiting his world for the first time. It allows him to keep the message simple, and understandable. This style of simplistic writing will be compelling enough for his new audience.

If you like this article on complex content designed to assist you with your budding entrepreneural Baby Booming Grandparents, then click and explore the next two:

Why does content matter?

How does grandma build trust with her new customers?

Mike Bowley is an SEO Content Writer, Baby Boomer, and published Author. He helps “Newbie” & “Baby Boomer” website owners to get their organic and relevant content on to web pages and mobiles.

Mike has spent over 50 years in sales and marketing, and now lives and works from Colombia. He is also a regular writer on both Viviamaridi and WattPad.

Visit his author’s website here: mikebowley.com

Attributes for images in this article go to:






How does Grandma Build Trustworthy content?

How does Grandma Build Trustworthy content for her new Customers? The heroine in your family has spent a life time raising a family. For all concerned she has been the rock. But now she needs some guidance.

Now let’s imagine you are the lucky one to have a baby boomer knitting expert in the family. Your Grandmother has been working those needles for almost her entire life, and never once has she fallen out of love for the world of wool.

She taught your Mum, and between them, they have passed on the same gift to you.

Your grandmother has taken the bold steps to startup an online presence to showcase her skills and products.

Within a month, her new website has attracted visitors who have become customers.

When it comes to her new business, her trustworthy content will be the single most crucial element of her brand’s growth.

Straightaway due to her motherly nature, she starts to worry on how to gain those customers trust and loyalty long term. She understands from a lifetime as a consumer. If she does not have their trust, her success will be short lived.

Without trustworthy content on her website, she will never have a long term business.

How do you help her? What advise should you give her? Let’s examine what today’s experts advice. Is the information the same pre-digitization?

One aspect we can all be certain of, if we as consumers do not trust an outlet’s product or services, we will not commit to purchase anything from them. It will not matter the size of the business concerned. How many times have we seen household names disappear from the High Street because they had lost our trust?

It’s a straight collaboration – No trust means No Revenue

Well, the first action is to sit her down, make her the best cup of tea you have ever brewed, oh yes give her an ample supply of cookies, especially the ones with ginger inside.

Then explain trust has to work both ways, she and her customers have to learn to trust each other. Grandma can take small but significant steps to ensure every customer is treated professionally and fairly. She should deal with any complaints swiftly and head on.

Granny does not need to take offence or make it personal. It is business. Dealing with it will show her customers they are in safe hands with her attitude and dedication. Likewise, she should raise the roof when she receives positive feedback.

She should remain active within relevant niche trade organisations. These organisations can highlight her best business qualities and her willingness to be connected within her industry.

Arrange for your Grandma to implement a 30-day return policy with no quibbles. This action will give a clear indication to her customers that they are safe with her.

Now help her with a set of established guidelines trustworthy content she and her staff can work with.

Grandma here is seven excellent ways you can strengthen your relationship with your customers.

  1. Never stop telling the truth. Your customers can handle mistakes and setbacks. They hate being lied to, and they positively detest cover-ups.
  2. Deliver what you promise. Always promise less than what you actually know you can deliver.
  3. Be punctual. Never miss a scheduled call back, meet deadlines, and ensure deliveries are on time. Your customers will love you for valuing their time.
  4. Communicate promptly. Respond to customer emails, their voicemails and missed calls within 24 hours of receipt.
  5. Smile and be friendly even on the telephone. Its true customers can hear your positiveness in your voice.
  6. Show genuine sincerity. Your actions should match your tone of voice. Never say “We do appreciate your business” with a flat and uninteresting tone.
  7. Thrive in being consistent. Ensure everyone from your delivery people to your sales team interacts with your customers in the same manner as you would do.

We all love that feeling of greatness when we get something right, and someone else tells us so.

Your Baby Boomer Big knitting Supremo should take responsibility for any criticism that arises from any mistakes. These gremlins do have a habit of occurring in the most well oiled of businesses. It will not matter if Grandmother’s business stays a local concern or becomes a national player in her niche market.

No human is perfect, no machinery in the world continues working without breaking down once in a while. No process that is implemented from time to time will be perfect or complete from the off. Adjustments will always be the par for the course.

Why not suggest to her to bear in mind every time a mistake or complaint arrives, they should be treated as opportunities to strengthen her brand by finding ways to eliminate the imperfection raised and in a fashion that will delight the person complaining.

Mind you, there are such people who I would call the professional complainer. No matter what you do, they will never be happy.

Back in the 50s, 60s and 70s, many of us Baby Boomers would happily head out on a Saturday night for a three-course meal consisting of soup, steak chips and peas, followed up with a apple  pie and custard desert, and all for £3.65!

Berni Inns was a chain of restaurants set up by Italian brothers Frank and Aldo Berni. They modelled their chain on the up and coming restaurants they came across in the USA after the Second World War. The ethos from those pioneers was simple. It should not matter where in the country your local restaurant is located. The menu and the standard of the meal served should be exactly the same.

This model has stood the test of time, and we all have benefited from such an ethos. Think of all the brands we flock to on a regular basis. Why? Because all have trustworthy content

But even then, there was those that would travel up and down the country, visit a Berni, and before the bill was due to be paid. Found a reason to complain. Letters of complaint went to the Berni Inn head office in Bristol, and the customary no questions asked gift vouchers would arrive a few days later. This was all pre-computerisation.

Eventually, the management investigated and correlated all known complains and sure as Ice is cold a small community of ardent complainers was revealed.

Throughout that period, you would never hear Berni Inns complain. They treated everyone professionally and courteously, never putting their brand at risk. Quite the opposite, their reputation grew, and Berni inns went onto be the largest chain outside of the USA.

Sadly by the 1990s, the name disappeared from our thoughts with the demise of both brothers. But what a positive message for Grandma. Building trustworthy content is the key to all great brands.

All businesses can thrive or fail depending on its reviews and testimonials.

Train Grandma to keep an eye on what her customers are saying. She should utilise the great reviews in all her advertising campaigns. She should proudly share her success with her relationship with her loyal customers via her website and all her social media platforms such as Facebook, Twitter and Pinterest.

These shares will become invaluable to your Grandma and her future potential customers. It is here that her brand will attract that wonderful feeling of trust.

Many Websites weakest page is their About Us Page.

No doubt your Grandma will concentrate on her homepage and happily leave others to do the intricate work such as creating blogs, developing a shopping cart and broadcasting to the world who Grandma is on her About Us Page.

Guide her through the process of becoming an online presence, it is time for her to stand out from the crowd. She should show people what she believes in, her motivations and her aspirations. Customers love to build relationships with real people and not faceless corporations.

Conclusion on the subject of building trustworthy content for Grandma.

By being reliable and loyal to her customers, your grandma will achieve all that she has dreamed of and beyond.

We have written more great articles to help the budding Baby Boomer Entrepreneur in your family. Click on and enjoy the following articles:

Why is no one reading your grandparent’s awesome content?

Things to tell Grandad to concentrate on when creating content.

Mike Bowley is an SEO Content Writer, Baby Boomer, Importer, and published Author. He helps “Newbie” & “Baby Boomer” website owners to get their organic and relevant content on to web pages and mobiles.

Mike has spent over 50 years in sales and marketing, and now lives and works from Colombia. He is also a regular writer on both Viviamaridi and WattPad.

Visit his author’s website here: mikebowley.com.

Attributes for images in this article go to:



What should Granddad concentrate on when creating Content?

What should Granddad concentrate on when creating Content? Where do you start? What is his lifelong passion? is there a niche market waiting to follow him?

Your Granddad or officially known as baby boomer has decided to become a Blogger to supplement his pension. You have helped to set him up.

Now he has his online presence and has spent the last three months writing many blogs on his niche market.

In this case, he chose Fly Fishing. A past time he has enjoyed since he was a little boy.

You are surprised at how he has progressed, considering computers arrived in the latter years of his life. How do you break it to him, It’s no secret that creating content that is engaging is harder than ever?

Do not let it worry you in the slightest. The chances are your baby boomer in the family may well be retired. But life does not end there for him or his generation.

  • Back in 2015 according to a Kauffman Report over 20% of Entrepreneurs aged over 55 chose to launch an online business over sitting in front of the TV in retirement.
  • Studies from Beckon from Austin Texas showed that while content marketing was up 300% in 2016, and in the same year engagement had only risen 5%.
  • To make things worse, those people taking the time to read and engage with content are  spending an average of 37 seconds on any page before clicking away.

How do you inspire him to keep going with creating content?

First, let’s address the reason for these awful statistics. Explain to him, that nowadays our lifestyles show we are always connected to the media, whether we are using our laptop, smart TV or mobile devices.

It’s difficult for anyone to stand out and capture attention. Tell him there is an overwhelming amount of content being created every single day.

He needs to show resilience and ensure all that he writes is relevant. Write to your chosen audience and no one else. Give them what they want as this alone will keep them engaged.

Present your baby boomer blogger with a piece of paper with the following 10 all inspiring pieces of advice when creating content:

  1. In the beginning, write down what it is you wish to achieve. When you have done that make it your mission statement on your website. Remind him he is now in the business of information giving. People start to trust you more when you show what it is that’s driving you.
  2. When you curate, ask before you commence. If you know the reason WHY you are about to write before you arrive at WHO, i.e, your target audience,  Do you know WHAT you wish to say to them and HOW you are going to express yourself to them? If you do not know WHY in the beginning, there is no point heading down the path to a plainly written mediocre blog.
  3. When you get stuck creating content, think back on the journey you took in fly fishing. Blog your journey.
  4. Worried you might not be good enough, do not get paralyzed by pursuing perfection. Write from the heart and pass to your loving grandson for editing. Or better still download Grammarly Premium.
  5. Spend an equal amount of time with Grandma. You will always need to rest. Set the hours when you will switch on the screen and start blogging. Its work and like all work you need to be alert to achieve awesomeness.

6. There are very few rules to obey in being a blogger, they usually revolve around the content itself. Show no fear, make mistakes, then come and tell me and we can make the changes by communicating together.

7. You know your inner self more than anyone can know. Except of course grandma. Write from the heart, remembering the values you instilled in me, and in a voice, you are comfortable with. Your followers will see and appreciate your openness. They will be more inclined to share your content with those they love and trust.

8. As new generations arrive, bear in mind the adage from an unknown Japanese scholar – “Everything old will be New Again.”

That will apply to your niche fly fishing content as you will have the advantage of looking back to find your inspiration. Your content should show your desire to educate, engage, and entertain. Focus on these three elements Granddad, look to all the old ideas and revamp them to today’s audience and amaze them.

9. My gift to you Grandad, embrace the power of possibility. When you play, you become creative. Do not set a predetermined goal or outcome. Let your mind play and instead ask the following:

“What if I wrote this? Well, that’s ok; but what if I wrote this? No that’s going to mess it up, what about this instead?

By playing, you will be allowing yourself to head down a path you’d least expect.

10. Remember those words you taught me to believe in:

You may be good at something, it does not mean you are expected to do it. Equally, because you do not know how to do something, It does not suggest you should not try.

Now you are in his good books, sit him down and pass on this information to your baby boomer blogger & content creator.

While there maybe no hard and fast rules, there are certain things you can do to  engage your readers better and increase the time they spend reading your fly fishing content.

11. Write in-depth blog posts in the regions of 2000 words or more. Search engines such as Google look more favourably at these than a blog post with say 300 words.

12. Break up your written content with visual content such as fly fishing related images and videos. Chose the ones that will impact your content in a positive way. The beauty of those perfect images will help you to tell a story in ways your words may not.

Images can also be used to convey information such as statistics, studies and processes.

By adding these images, you will improve the time each visitor spends on your page. Not forgetting the added bonus of increasing the chances of your readers sharing them on their social media platforms.

Videos are great too, and if you chose wisely, your readers would stay on average 2 to 3 times longer than content without them.

Use a decent digital camera or upgrade your mobile phone to allow you to made videos at home or when you are fly fishing with your friends and competitors.  A 15 minute homemade YouTube video is free and takes a little editing. Yes, I can show you how once you have done 1 or 2 of them you will be an expert.

The positive result: more shares will equal more traffic.

13. It pays to offer Tips and Takeaways at the end of each blog post. Let your reader feel your post has added value over any other blog on fly fishing.

Readers love relevant and explicit tips, and your niche is perfect to allow bullets and sub-headings to be included. If you re-examine this article, you will see I have covered many as they are a blogger’s best friend and considered best practice.

Here is the creating content conclusion for your Grandad.

When curating Blog Posts always build your content with your readers at the forefront of your mind. Write in a style that suits your niche market and target audience.

Decide how many blog posts you wish to publish each month, and select a day for publishing that can be kept each week or month.

Let Google get to know your site when you are expected to publish and that you are a site worth considering when someone raises a question on your niche market, in this case, fly fishing.

We hope you have enjoyed reading our article for creating content and more importantly we hope your budding baby boomer entrepreneur finds it useful and informative for him.

Now share with him some more of our articles directed at assisting Newbie website owners and budding Baby boomer Entrepreneurs.

Why does content matter?

Why is no one reading your grandparents awesome content?

Adding authority to a budding baby boomer entrepreneur’s content writing.

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.

Visit his author’s website here: mikebowley.com.

Why is no one reading your Grandparent’s awesome content?

Why is no one reading your Grandparent’s awesome content? What can you do to help them achieve success with their endeavours?

When your grandparents look at all the SEO advice on the web these days, they will see there is a lot of focus on content. Everyone is telling them to create awesome content, and everything will fall into place.

While there is a mountain of truth here, your bewildered grandparents will have no real idea why no one is reading their awesome content. So how do you help them?

The fact your grandparents have jointly created fantastic blog posts and awesome content for their fledgeling Jogging for Baby Boomers website which you had advised them was a good starting point.

But to say it will solve all their search and traffic problems is misleading, to say the least. Let’s take a look at why the Jogging for Baby Boomers content alone isn’t good enough to improve their website’s performance.

What should you teach your grandparents about awesome content?

Before you begin, let’s talk about the content that your Baby Boomers think is awesome. They more than likely had a great time writing it. They probably even loved reading it. But the real benchmark of success is whether anyone else likes it.

Your Grandparents will need all of their content to have at least two of four crucial elements. Entertainment, relevance, information, and originality. If you can see all four elements on display at the same time, then yes; their content probably is awesome.

Now is there anyone out there seeing it?

It stands to reason your grandparents are Baby Boomers born between the years of 1946 and 1964. So their target audience will more than likely be in the same age group.

In the USA alone there is approximately over 74 million Baby Boomers. Image your grandparents attracting just 1% or the equivalent of 1.5 million visitors to their site!

Many marketers overlook Baby Boomers, preferring to promote products and services to millennials (Born between 1981-2000) and Generation X (Born between 1965-1980) but figures do show that Baby Boomers constitutes the richest age group this century.

So show your grandparents these statistics for their age group.

  • 60% of Baby Boomers have a presence on Facebook and other Social Media Networks.
  • Almost 60% of baby Boomers love reading blogs and articles online.
  • Over 70% of Baby Boomers enjoy watching YouTube & Vimeo videos. Forbes 2017
Note from Author: I spend at least 2 hours a day watching YouTube videos as my primary source of information.
  • Us Baby Boomers can spend at least 27 hours per week browsing online, which turns out to be more than those who are between the age of 16 to 34.
  • Baby Boomers love sharing content with family and friends by as much as 19% compared to the other generations mentioned earlier. Digital Trends 2016
  • Understandably, we Baby Boomers prefer the slower paced and more tranquil sources of information. While the younger Millennials tend to levitate towards the faster paced with tonnes of visual videos. Quicksprout 2017
  • 96% of Baby Boomers are happy to use search engines, 1% less will use their email regularly, and a staggering 92% of us will contently shop around online for products and services. Forbes 2017
Now, who believes that we Baby Boomers are passed it?

So we all know now that there is definitely a huge target audience for your Grandparents to attract. This audience has money and is willing to part from it if the information and the research give them what they are searching for.

You can tell your budding entrepreneurs that its a myth that Baby Boomers do not use Social Media. They may say they don’t, but the truth is they are indeed very active on Facebook and other networks.

Keep in mind, when your Baby Boomers website takes off they may be prudent to add a shopping cart as Baby Boomers are active online shoppers. They think nothing of investing in educational products for their grandchildren. (Bonus for you.) This is the generation who value and uphold loyalty, trustworthiness, authenticity and education.

Remind them that their audience of Baby Boomers were hard-working individuals, who like to be kept up to date. They enjoy interacting and appreciate when something is delivered on time.

The next thing worth considering (as their Official Editor) is their content. Is its relevance to their niche market? In this case, jogging for anyone born between 1946 and 1964. Are they using the right keywords with the right frequency to signal to the likes of Google that they should rank at number one?

There will be technical SEO issues for them to sort out. Or probably more accurately, you as the grandchild and growing up in the high techie world can put to rights.

Can Search Engine bots index their jogging website, and categorize it correctly

Not forgetting, what is becoming more critical than ever before does Google’s customers like their content?  Time for you to have a closer examination.

Are there any other websites or organisations linking to their site?

Google uses links to your grandparent’s content as user feedback. So, if Google sees more people linking to their content, the more contented Google will be.

Be mindful, not all links are created equal. A link from a highly respected innovator is a lot more potent than a “Newbie” website owner. Once you reveal this fact they are bound to ask you – How do they go about getting links?

Well, you can take them down the DIY route, although it can cost you and your grandparents a lot in time. You might be better off advising them to engage an SEO agency that specializes in links or a white label link building service.

Don’t let them underestimate the power of great links – and train them to always be on the search for better link sources. It would not hurt you to keep an eye out yourself and offer any links you feel would benefit them.

Now is there any people sharing their jogging for Baby Boomer’s awesome content?

The strategies I have curated to you will go a long way in ensuring your grandparent’s content ranks highly within the search engines. But there is another route for them to consider – the possibility of sharing their content.

If they can provide their audience with exciting, organic, relevant and informative content, your baby boomers followers will gladly spread it around like wildfire within their own social media networks.

They will post what they like and trust on their Facebook and Pinterest and other social media, They will not stop there. Many of their followers will email it to their friends and colleagues.

With a little bit of luck, your heroes could end up going viral.

In awesome Conclusion for your baby Boomers.

With your valuable advice, you can assist your grandparents with the prospect of their website gaining more website visitors. Also, not forgetting that Google has commenced in taking an active interest in all website social media shares. These valuable signals are generated from your grandparent’s content. Thus, allowing Baby Boomer’s website to be ranked.

So, in a nutshell, you now have the means to guide your “not ready for retiring in front of the TV with pipe and slippers” Grandparents.

When you gauge, they are ready for your expertise in solving four potential problems affecting their poor performing content.  Just sit up, chest out, smile and tell them how to Create it, optimise it, and share it – by doing so, you will experience their assured shared success.

Are you enjoying guiding and helping your Newbi website owner or baby boomer entrepreneur in the family to reach their goals. Here are some more valuable articles to help you to help them.

Adding authority to a budding baby boomer entrepreneur’s content writing.

Why does content matter?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

What characteristics are needed to ensure a well-placed website?

What characteristics would you need to ensure a well-placed website? You have purchased your domain and now turning your attention to your online presence.

You are at the stage of deciding which website design will be sufficient for increasing your brand awareness. Or you are equally ready to commence selling a range of products or services. If you get it right, you will gain new conversions. Likewise, miscalculate, and you will lose out on prospects.

Your future well-placed website should allow users to learn everything that is good about your brand.

Nobody sets out to design a lost cause, no one wants to deter site visitors from converting into clients and customers. We at Calibri SAS are no different, we are continually re-examining our content on our site. As we learn more, we adapt our messages, whether they be contextual or imagery.

We thought you would be interested in discovering what striking characteristics of a well-placed website look like and what benefits come with each.

Characteristic Uno. The simpler your design, the more effective the user experience becomes.

Alver, our developer, advised us from the beginning, keep the options we give users to a small number. If you overload them with choices, it becomes harder for them to make a choice. In the end, the chances become increased where they make no buying decisions at all.

Remember, the overall purpose of any user/visitor to your site is not for the beauty of it, but more for a purpose of engagement or purchase. Avoid additional layouts and graphics which may distract your visitor’s ultimate goals.

Both Paola & myself have had a conversation on reserving time to take an in-depth look at our website and to delete any information and images that we feel are not required. Hopefully, if we are right with our decisions, our our future well-placed website design will be sleeker, and simpler for our visitors to navigate and locate the information that is important and relevant to them.

We advise you to make full use of your all-important White Spacing opportunities.


If you already have a website. Think back, when did you examine your previous ideas? Have you ever considered what white spacing you are utilising to great effect?

If your online presence is in the design stage, without delay, understand and appreciate how white spacing is great for your site. If you are strategic with your use, the end result will increase the “Focus Factor” felt by your users.

White spacing assists you with ridding clutter, and confusion.

White Spacing or negative spacing are areas you purposely leave empty. These areas will include;

  1. The Gutters located between margins, text, and images. (See how we have illustrated this in this article.)
  2. The spacing placed between lettering, numbers, and words. (See how each page looks clean and professional.)

Characteristic Dos. Have you heard the saying?

“A Picture is worth a thousand words.”

The image above is a classic take on that very saying. There are billions of examples out there on the internet. Pinterest is a magnet for such pages.

As you can see, the page has an excellent blend of contextual content and imagery together. Thus leaving the user to naturally be drawn to the particular features and products on the page. Now without the possibility of needless distraction.

We humans can input messages via imagery far quicker than huge blocks of written content. It is another reason why we have included images to assist you the reader to gain the information as swiftly as possible.

Only use top quality images with high resolution, and be careful about the quantity you use. Furthermore, they should be relevant and fit comfortably into the overall style you have chosen for your business.

Yes, some sites need millions of images. Certainly, if you become as big as say Amazon or eBay. But if you are a small business and you are creating articles and blogs for a specific niche, then it is best to use images to grab the audience’s attention.

Follow our example and investigate the possibilities with replacing your text with infographics.

A feature where we lack at present is the incorporation of infographics. We accept we should replace parts of our text in our articles as they have proven to be an excellent resource for conveying information.

Characteristic Tres – Pay particular attention to the Aesthetics used in your website design.

We have deliberately focused on this article Characteristic Tres the world of aesthetics. Why? Because there are three crucial aesthetic features when designing websites effectively. They are the Colours used, the typography implemented and the overall balance achieved.

To all of us humans, colour has a marked effect on each of us. They somehow elicit emotional responses, some make us excited, others keep us calm and tranquil.

Well-placed websites have clearly on display a harmony of colours. Try to avoid contrasting colours. You often see these same sites with a good mix of hues from the same family of colours. Pastels are a great example when you land on female-led businesses.

Bolder colours are used effectively when calling for attention to an individual action required such as CTAs. These colours allow the CTA to stand out and not be hidden.

Please have a look at our Calibri Logo. Then check out the colours used on the main website. You will see they blend well together and enhance each other with consistency. This action ensures our visitors are at the forefront of our minds.

Spend time researching all your options for the perfect typography for your business. (Try not to overdo it with more than three typefaces.)

With regards to typography, there is an unlimited choice for you to investigate and decide on. With us, we like the cleanness of the font Calibri for our headings and subtitles and the crispness of Arial for our overall context.

Again be consistent with your typefaces and fonts and do not move beyond three of each.

Another aspect to consider is the age of your target audience; if your business is focused on the elderly, remember nearly all will be wearing glasses or contact lens to facilitate them. Try implementing a larger font to assist them. An increase in white spacing will also have positive results for you and your audience with engagement and appeal.

Characteristic Quatro – Generic conventions are effective for you to use.

As the internet has evolved over twenty years or more, we have all come accustomed to what to expect with the various layouts of well=placed websites. The conventions, therefore, should be taken into consideration with the requirement – no need for “Changing the Wheel.”

Maintain the idea of Navigation Bars Menu Bars, Search Bars and Logos are at the top of each page. While contact information is at the base of each page. Be mindful of where you will place shopping cart icons such as “Add to cart” and “View cart” buttons.

We, humans, have quickly adapted to “Submit” & “Contact Us” CTAs. So it is no longer necessary to use alternative and possibly confusing fancy jargon. By ensuring you stick to what we all know, any guesswork is removed instantly allowing your user to complete whatever it is they need to do.

Characteristic Cinco – Your brand’s consistency is one key to your audience trusting you.

Just examine what we have been creating throughout this article, the fonts, the typefaces, even the sizes are consistent. Oh Yes, and the use of Spanish written numbers as we introduce each characteristic with a slight variation on the norm. Done consistently.

Allow in your design the implementation of the all-important Navigation Bar or Menu Bar to feature prominently on top of each of your pages. Maintain your chosen image style, keep the colours as uniform as possible, Like Calibri.com.co, we have added a slight variation to enable the site to be visually exciting, but overall we strive for a consistent approach.

Characteristic Seis – Keep your design naturally flowing.

Food for thought, humans, read books, people scan web pages.

Users start on the left-hand side usually in the upper corner, they scan across the page to the right for a short period of time, say two to three lines of text. This habit of scanning will continue through the rest of your web page so it would make sense to have all the essential stuff on the upper left and the often ignored things on the bottom right-hand corner.

In addition, grid base layouts are popular with users, they find them simple to follow. At the same time, your information will be organized and not cluttered. You are welcome to follow our examples displayed throughout this article,

Blend in contextual content, with headers, subheaders, images and bullet point lists. Keep everything flowing naturally so each set of eyes can gain that valuable information engagingly and excitingly.

Characteristic Seite – All well-placed websites concentrate on functionality & Usability.

In other words, User Experience. Our websites have got to work, no point looking fantastic if the user’s experience finds them dissatisfying with a mixture of shoddiness and confusion.

The industry standard now is for all users to find what they are looking for within three to four clicks or better still in two clicks. Everyone’s attention span nowadays is brief. As we said earlier in the article, we are busy, we find scanning more advantageous than reading. If a web page takes longer to download than three seconds, we are clicking away.

Should your competitors beat you on all fronts for ease and speed, the consequences will be dire for your brand.

Make sure every six months, you reserve time to audit your web pages and overall site for usability and functioning. It would not hurt to enlist a few friends and professionals to “road test” all the links on offer and report back to you any anomalies that arise.

Alver has entrusted us with the following end of year audit for checking our overall download speed throughout the Calibri site:

  • All images to be optimized concerning size. Larger files obviously will take longer to load.
  • Cachable, our Landing Page, redirects to maintain a low download speed.
  • Test all pages across tablets, mobiles and desktops.

With today’s emergence in users heading to their mobile devices first for any information they desire instead of the laptop. It is imperative that your brand and online presence is Mobile friendly.

You will gain those crucial conversions if you ensure your website design includes complete visibility on all operating systems, browsers and mobile devices. Optimise all areas of your business, so that when your user visits your site, you will know whichever way your user arrives, he/she will have a positive experience every time.

Alver just asked me to point out optimisation is a continuous updating process. Never take your eyes of the ever-changing world of a well-placed website design.

Finally, in conclusion to “What are the characteristics to a well placed website?”

The transparency of your brand should be evident to all your users. In Calibri’s case, we are an Outsourcing Content Writing Service for all globally positioned online businesses and a website design and development team for brands in South America and the UK.

By stating this fact, we are clear and upfront with the aims of our brand. We do not expect anyone to have to dig around to discover who we are. We have not hidden any facts. Our writing style reflects the services and knowledge we provide our clients and those who visit us.

Like every one of you reading this article, trust is paramount. By being open and transparent, we believe will help us to gain your confidence.

Are you an online brand who needs additional assistance with the characteristics of your new or ongoing website?

Do you and your globally placed clients need help with your ongoing content whether it be contextual or imagery?

Does your website require optimising?

Click on the link below & tells us what you need:

Image credits to:








Thank you, we hope you have found us interesting and informative. Come and see us again soon. We publish articles and blogs weekly on many topics covering SEO, Content writing & Coffee.

In the meantime, we have taken the liberty to include some below:

Why does content matter?

Low cost hosting is expected. But, what if you are based offshore?

A checklist to ensure your SEO is technically sound for 2019

Beginner’s guide to SEO statistics and terminology for 2019.

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

How Do You Attract first 1000 Subscribers to your Website?

How Do You Attract first 1000 Subscribers to your Website? There are numerous well-written blogs on this topic. Now it was our turn.

For once I was asking the question to Alver and Paola. After thirty minutes of brainstorming, we felt the need to research. Our Calibri site is fresh and young. We had not reached that milestone of 1000 subscribers to our content site. The team wanted to know how. Eager to experience that euphoria. Here is what we found:

Let’s begin with, when we all create our first websites, the content generally proves to be an underestimated obstacle for most of us. Luckily for Calibri both Paola and I love writing. If you have people who are passionate about content in your company.

Embrace them, nurture them and praise them. Then teach them how to build links.

Your first steps to attracting first 1000 subscribers to your website should be.

Firstly, compile a list of outstanding article & blog posts that your readers would find relevant and beneficial to them. (Not as uncomplicated as it may appear, we know from experience. Our first attempt looking back was a way of the mark. The lesson here – keep revising the list.)

Secondly, as the list of posts grows, categorize them. We had the experience to know the benefit of organizing the posts for structuring and internal linking is fundamental. Your subscribers are always hungry for top quality information, and if they can stay with you contently, Search Engines such as Google will rank you as a trustworthy brand.

Thirdly, Always research who you wish to link up with. Visit these sites and decide if they are relevant to your target audience. Ensure the links are of a supreme quality and you are pleased to be associated with.

Fourthly, by linking away from your site, you are actually promoting other people’s work. Why not email them and inform them know. The chances are the links you are creating will be to the most popular within your chosen field.

Imagine switching on your mobile device and finding a courtesy email from someone who loved your work so much they shared it on their site too. This is called positive networking. A great way to introduce yourself to a like-minded audience.

If they appreciate your email, the article creators and blog authors will appreciate it and perhaps share your post in appreciation. Should you have been backlinking already and have not notified the creators or authors, not to worry. Usually, they are notified via notifications called Pingbacks and Trackbacks. These little geniuses inform each other of incoming links.

You can control Pingbacks and Trackbacks.

Image of WordPress, pingbacks & Trackbacks.

As long as two blogs can accept each other’s links, then Pingback notifications and comments are created. When the post has pingbacks enabled, the owner of the article/blog will observe a pingback in their comments section. They are almost the same as creating automatic comments.

Trackbacks are the means to notifying legacy blog systems that you are linking to them. These trackbacks are the equivalent of acknowledgments or references in the final section of an academic textbook, paper or chapter.

If like us your site originated from WordPress, you may want to click on this next link from WordPress which goes deeper into explaining how to use and prevent pingbacks. WordPress and support information on Pingbacks.

Luckily for us, we have a very knowledgeable Webmaster in Alver. We can go to him, and he knows how to control Pingbacks and trackbacks effortlessly. We suggest if you have an expert within your company, let them guide you.

What does your online bio say about you?

Image of writing an online bio.

Do you consider your potential for creating an interesting online Bio is virtually zero? Do you feel you are not unique enough? Are you comfortable as a speck in the world of the online galaxy?

Stop asking yourself those negative questions. Remember there are tens of millions of humans every day screaming out for attention. When your audience lands on your article/blog, and they stay because it is interesting, organic and relevant. Their next step for them is to head to your “About Us” page.

Reader’s curiosity wants satisfying, they want to know who is behind that super content. They want to see the source that brought them exciting content that has met their needs.  Consumers  want your backstory a human, not a faceless entity.

It’s important to show your audience how you understand the barriers to growth and how passionate you are.

Great online bios assist the creator/writer helps your target audience to connect with you. Provide detail, do not hide, appeal to the senses. Make your bio stick like velcro to your reader’s brain.

Research has shown often that almost sixty percent of us humans are Visual Learners. That is to say, we respond well to printed text with images. Visual Learners use this process to remember information. Therefore it makes sense to meet the needs of these billions of Visual Learners in our bios.

  • For example instead of writing “I am working on finishing my first blog.” Why not rewrite it as “I am on the starting block, and ready to complete my first published 1000 word plus blog.”
  • Another suggestion: I love cooking, reading and writing.” change to “In my downtime I am happiest when cooking an authentic chicken curry, in-between oven times you will find me deep in the latest Geoffrey Archer novel, and prior to going to bed I can be found composing my next blog for my gardening website.

Can you see by including image-rich words, they will bring out your interesting bio?

Avoid the dull stuff, select relevant information to share and allow it to be delivered in a way that captivates your target audience. Add emotions, and humor, as these two ingredients will enable you to connect naturally to your audience.

Why not connect to all those funny bones out there that makes us laugh. We like people who make us smile. We find it more natural to remember them.

By reading your online bio. Your audience should feel they have met you. Instantly, they should want to know you better.

Now that your Online Bio has been revamped from your original vision of yourself. Concentrate on producing exciting content. Here you will need to know what is relevant right now. Register with various Content Research Tools such as:

Answer the Public. Google Adwords,  Soovle, & Ubersuggest.org

An image of a website called Answer the public.com.

On Answer the Public website you can easily enter the topic of your article or blog in their search bar and click for the questions that people are asking. After that, you will see a visualization to the type of questions relating to your topic. For a more in-depth level of data, you can click further.

By utilizing a content research tool, you should find it easier to identify new ideas for future postings that your target audience and subscribers will want to read.

It is an accepted fact if you publish problem-solving content for your readers. They will more than likely, become subscribers to your business.

Now your bio is great, your content is helpful and exciting. So how come the visitors always seem to visit once and not return. You are not alone. Statistically, over 70% of us do exactly the same.

To get us all to subscribe the website owners need to grab our attention and convince us to subscribe almost instantaneously, certainly prior to leaving their sites.

This is where Popups come in handy for you.

Because they are difficult for visitors to dismiss, Popups are an effective way to turn your visitors into subscribers. Once more, attention to detail is vitally important to ensure you are maximizing your possible conversion rate.

There are other alternatives if you are not sure of using Popups. Four common ones are:

  1. Eye-catching animated Slide-ins or optins that appear from the side of your page and tend not to disturb your reader’s concentration.
  2. Attention-grabbing Floating Bars adheres to the top or bottom of the pages so as not to cause a disturbance.
  3. Inline optins are found in the middle of your article or blog to grab attention. You might want to hide the remainder of the content until the readers have subscribed to you.
  4. We have been using After post optins for our visitors to finish reading the complete posting first. The theory is if we offer an additional incentive they will be more than ready to subscribe. You could offer something simple such as Checklists, Worksheets or eBooks.

Repurpose your articles and blogs into ebooks.

The beauty of articles and blogs is the longevity and relevance of them to not only your original audience but also to your latest followers. Your back catalog will still be a trustworthy source of information for another four to five years.

Make it routine for each article and blog to be revamped every two years. At the same time why not repurpose into ebooks to reach a brand new audience.

Who remembers, our favorite all-time US crime series by Vince Gilligan & Peter Gould named Breaking Bad set in the early 2000s? First aired in 2008. A spin-off from that magnificent series was equally brilliant Better call Saul came in 2015.

Vince & Paul came up with an award-winning idea, and after seven years they repurposed the idea into Jimmy the lawyer saga.

You could take that same idea and do the same with your back catalog of posts?

There will be magical gems inside your previous work. Investigate all those subheadings with a new set of eyes. Explore the possibilities for taking one of those subheadings and head for a different angle. Search for them and turn them into new ideas. Thus creating expanding ideas into new posts.

It is the norm to have a mix of great and mediocre blogs and articles. Footballers are not the David Beckham in every match. You aim to be the best – true.

So why not take those “Man of the Match” articles and repurpose into ebooks.

An idea floating round in our heads is an e-book showcasing what we believe is our best work so far.

Aim for four to six masterpieces of posts culminating in approximately 10,000 words. In addition, compose an exciting introduction and wrap up with an all-powerful conclusion.

  • Send FREE copies to your existing subscribers in exchange for feedback. Incorporate any changes recommended to you in future editions.
  • When you are ready to publish on platforms such as Kindle, set the price to ZERO to allow your supporting subscribers to benefit from no cost.
  • Let the readers know that is essential for them to download the ebook prior to reviewing. This is a crucial step, if not done correctly their reviews will not be tagged and seen as verified.
  • Have you have reached your target of reviewers? (we suggest 25 or more). You can promote your ebook by utilizing Kindle promoters.
  • Invite your book readers to return to your site. Incentivize them via a linked Landing Page offer. An excellent suggestion for them handing over their email could be a FREE Checklist, Templates, Swipe Files, Worksheets, and even Cheat Sheets.
  • At the end of your ebook promotion, you can either leave the price at zero and use this channel to increase conversions to your website, or raise the cost of the book and boost your income.

In conclusion to this article:
How Do You Attract the first 1000 Subscribers to your Website?

We at Calibri fully understand how hard it is to attract attention. You may be at the stage where you feel you are communicating with yourself, It probably enters your mind to give in.

Do not succumb to negativity, persevere, do not throw in the towel.

Just accept like us it is normal for traction to take its time. Stick with it. The time will arrive when your budding community of loyal subscribers will emerge.

Composing engaging content no matter what your niche market is paramount. By writing content, you are not paying for traffic. Instead, you are reaching out with your free organic and relevant information for queries from all 350 Search Engines.

Gradually the numbers of subscribers will start to increase. From zero to 1000 subscribers is achievable. Especially if your strategy is the right one for your business.

We at Calibri would like you to click on our site and tell us your stories of going from Zero to 1000 subscribers. We will happily publish your insights and experiences.

In the meantime, you an find more informative articles below:

Beginner’s guide to SEO statistics and terminology for 2019.

What characteristics are needed to ensure a well-placed website?

Which 2019 SEO trend will have the biggest impact on your brand?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

Image credits:







What is Coffee?

What is coffee? What is the definition of coffee? According to Merriam Webster, it is a beverage created by either infusion, decoction or percolation.

The source of coffee is the roast and ground seeds or beans, of a tropical evergreen shrub commonly known as a coffee plant (genus Coffea).

It is once described as “The gasoline of life” coffee can be served hot or cold.

The two most popular species of coffee plants are the Arabica and Robusta.

Coffea Arabica is traditionally grown and harvested in the Central and South America regions with other areas such as the Caribbean and Indonesia. These growers are responsible for up to 80% of the global production of coffee.

The Robusta or correct name Coffea Canephora can be found in many parts of Africa and produces the other 20% of global production of coffee. There are another 23 species of coffee plants, but the two I have mentioned will be the main ones you will be familiar with.

We all know making a coffee only takes a few moments, but the process before you see the final result takes a few years.

The seed of a coffee plant takes approximately 2 to 3 months to germinate from a seed to a plant. Like many young plants, they are fragile and are shaded, usually under a cloth to shield them from the natural elements.

Then follows 3 to 4 years of growth before producing those beautiful un-roasted green coffee beans.

During this same period, the plants bear small flowers. These are white with a hint of Jasmine-like fragrance. These same flowers eventually after a short period of approximately five months will develop into red cherries.

The cherries are generally ready to harvest once per year unless you happen to be a coffee plant in Colombia who have two flowering opportunities each year culminating in two harvests.

While the world modernises and evolves, harvesting coffee remains labour intensive and achieved by many hands.

Taking Colombia as an example, labour costs are low compared to many other countries. The prospect of transporting heavy machinery to replace the workforce will meet many difficulties.

In many cases, the terrains where the plants flourish will never allow for such machinery to be delivered or installed Mules in the wet seasons are still the normal mode of transport high up in the Andes.

As soon as the coffee growers have an abundance of bright red cherries, the harvesting begins. Some cherries will be selectively picked and many others by a stripping motion. The former method permits follow-up visits to a particular crop of plants a few days later. The Coffee Picker will harvest any additional cherries that were not ripened enough on the first visit.

This latter method is quick; the Coffee Picker runs his hand along the chosen branch. In doing so, he will pull all the beans to the ground. He will attempt to avoid the green ones as these will have a negative impact on the final taste of the coffee.

One to remember: The seed is referred to as the bean and the fruit is known as the cherry, due to their magnificent red outers when mature.

Now the cherry harvest has been completed; it is time to retrieve the coffee bean out of the fruit. It has to be achieved as effortless as possible to avoid spoilage.

To do this, the grower can opt for one of four processes known as Natural, Honey, Pulped natural, and washed. The final decision relies on where the Coffee farmer is located and what season he is harvesting in. Here I will explain the two most common methods briefly.

Chart showing 4 processes of coffee

  • Dry processing is the oldest process and done by hand. The cherries with their skins intact are cleaned and sorted to remove any damaged or unripe ones. The final crop is placed on brick or concrete surfaces to allow drying under the ever-present sun. This process usually takes up to four weeks, and the grower will be turning the cherries manually to ensure all are ready. 
  • Wet processing is where the grower submerges the cherries into large volumes of water — thus allowing the removal of the skins of the cherries before any drying process. Any rejected cherries are easy to detect as they usually float to the surface.

Whichever way the grower decides to harvest his cherries, at some point he will need to remove all the outer parts of each cherry.

Next, the coffee grower will concentrate on the silver coloured skin on the beans. Here he will remove the skin via polishing the bean. He doesn’t need to do it, but many growers around the world accept the belief that a polished bean is superior to an unpolished bean.

Finally, the coffee grower can sort and grade his harvest of coffee beans. Those that he deems to be too small or has blemishes will be rejected. He will also discard any beans that show signs of over-fermentation or insect damaged.

In conclusion to what is coffee?

So our hardworking coffee grower has a product ready to sell locally to his domestic market or export to a global market.

This export market is the ultimate goal for any serious coffee grower. The market is colossal. It is estimated that some 5 million people are involved in one way or another in the growing and processing of coffee worldwide.

One of those unsung heroes of mine. Used his weather-beaten hands and weakened back after years of bending and picking up the next bean for my morning coffee.

Let’s show our appreciation by sharing our new found knowledge with all the coffee drinkers you know by starting conversations with a question – What is coffee? You will be amazed at what more you now know.

The likelihood of this good-natured and humble man who has earned little to accommodate me and my morning thirst, knowing I appreciate him every day, I know it is shallow. But I do.

So remember. Next time you are visiting a busy street cafe. Bear a thought for the journey that bean has taken. The love it has received from the beginning of its life and the sheer pleasure you gain from that aroma of coffee.

Why not tell all who matter the most to you the ins and outs of what is coffee. Like me become immersed in this beautiful world.

You have undoubtedly heard of caffeine and coffee; wherever it is produced, it will have large amounts of caffeine.

Caffeine’s effects have most certainly had a significant part to play in the global popularity in the drink. I love that initial boost I experience each day with my first cup of almost black nectar.

Why not read my next articles on the subjects of caffeine and coffee & the incredible history of coffee.

The incredible history of Coffee.

 Caffeine and Coffee.

If you cannot wait, go and read my first published blog –

An Englishman’s Journey with the World of Coffee

Image credits to:


How Do We Attract Guest Writers To our content Website?

Image of Guest Blogging Desk & Pad.

How Do We Attract Guest Writers To our content Website? we are fast arriving at the stage where we need to up the number of articles to 150

Many questions currently are on our minds here at Calibri. Are there advantages or disadvantages with Guest Writers for both articles and blogs? Do the benefits outweigh the cons?

How do we attract guest Writers to Calibri.com.co?

So we decided, the only way to know is to research and list both the pros and cons for opening our doors to guest Writers.

This is what we found positive with attracting guest writers.

Advantage Number 1.

Guest Writers usually come with an abundance of Free Backlinks. Coupled this with an excellent supply of traffic with each becoming possible new subscribers to our site.

We did say it’s FREE both ways; even we can start guest blogging as well as inviting relevant bloggers to our site.

Like-minded Guest writing is an excellent all-around route to gaining solid one-way backlinks.

With the bonus of increased visibility, the opportunities with all search engines will increase.

Backlinks are the incoming links to our webpage. As each page links up, it is referred to as a backlink. The more relevant, authoritative, and contextual backlinks are, the more opportunity for Google and the other 350 search engines to rank us highly.

    • Backlinks assist in obtaining an organic ranking. Our goals should include creating links to our posts and at the same time to our homepage.
  • We have the overall control of which backlinks we want by add to our site by inserting a No-follow tag. By default, if we do not specify no-follow, then each linking opportunity will prevail.

Advantage Number 2.

Guest Writing allows for content to be shared and in ways to benefit both the website and the writers. The site receives relevant to their industry content, sometimes freely.

The Writer obtains more exposure and the route back to their online business presence and can freely promote their latest campaigns or offers.


Because Calibri.com.co is a young website, we have concentrated on creating firstly, Internal Links. Secondly, Anchor Text. Our third goal is the magical world of backlinking.

We have realised that we can assist Google bots in discovering our site. Resulting in the ease of crawling effectively around our site getting to know who we are.

Also, we hope to gain referral traffic from the Guest Writers as these new visitors are generally considered having low bounce rates.

These Guest Writers will already enjoy quality over quantity backlinks. They will have excellent reputations with remarkable articles and blogs. They will fully understand the importance of a positive method of link building.

Lesson Numero Uno – We must be able to trust the source of each backlink.

Apart from, Do-follow links and internal links there are Low-Quality Links. Their name alone tells you not to go anywhere near them. These links come from spam sites, porn sites, harvested & automated sites. Our Webmaster Alver has repeatedly warned us not to buy backlinks, they will do more harm than good.

There is another linking term known as Anchor Text. We should use these hyperlinks when we wish to rank highly for any keywords we identify as relevant to our brand.

Lesson Numero Dos: Do not use any automatic direct submission tactics as your articles and blogs will appear as SPAM.

The consequences can be as high as losing your domain Authority and removal from Search Engines.

What should be the criteria of a great guest Writer?

Image of an old-style portable typewriter.

      1. All great Guest Writers should have a community of followers who can demonstrate a backlog of comments and quality content.
      1. An easy to find link to the Author’s Bio at the foot of each article or blog.
      1. Each Guest Writer has their own Gravatar so readers will quickly identify them.
      1. A fantastic way for the Writer to brand themselves, and increase their exposure.
      1. If a Writer has an AdSense account allow them to add their codes to their posts. The triple bonus here, a backlink from their articles, increased exposure, and they revenue builder from their posts.
      1. Your Guest Writer is adept at creating attention-grabbing headlines. The headings are engaging, exciting and descriptive.
      1. Solid Guest Writers will always pay attention to the leading paragraph. They will deliver every time on satisfying first impressions.
    1. Another superb way for the Writer to excel themselves is freely adding interesting supporting points via bullet points. Readers, especially on the mobile devices, find bullet points easy to follow and often will spend longer focusing on these than the rest of the article.

Let your Guest Writer wrap up with a compelling CTA (Call-to-action). You will see the experience come out here where simple requests such as:

  • Inviting the reader to answer a question.
  • Offering the reader leaves a comment.
  • Requesting the reader to share the post on their Social Media Networks.

In conclusion on how to attract guest writers to your site, we thought the following is relevant.

When we started down this research path into the Advantages and Disadvantages of Guest Writers, we were mildly surprised there were little complaints. The majority of content out there is very favourable to Guest Writing.

We felt it only right to concentrate on the advantages in this article. As we gain experience, we may feel different. Whatever happens, we will let you all know.

Before we open the doors, Calibri needs to create easy to follow Guest Writer Guidelines. They will need to be fair to all budding Guest Writers as well as the well-established ones. Many rules and suggestions that differ from site to site. We will sit down shortly and decide on what we wish to offer and what we want to receive from a community of Guest Writers.

If you would like to receive our forthcoming Guest Writers Guidelines for 2019, please submit your email address below.

We solemnly promise to never pass on your details to anyone unless you have expressed permission beforehand.

Thank you for your time, and we hope you have found this article relevant, interesting and worthwhile. Please share with your colleagues and friends whether they are website owners or content writers.

Images in this article are copyrighted to the following websites:



We have added more articles for you to investigate on content writing:

What should Grandad concentrate on when creating content?

Why is no one reading your grandparent’s awesome content?

Why does content matter?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.

Visit his author’s website here: mikebowley.com.

Meta Descriptions. How do I make them engaging?

Meta Descriptions. What are they & How do I make them engaging? This is what I discovered when researching the subject.

Firstly, Meta Descriptions are small snippets of information.

Meta Descriptions are located below a link of a search result. They will provide you with a brief description of the content on the webpage you head to after clicking on the link.

They form part of a Search Experience Optimization process by providing context, and should never be overlooked. Or your web pages could fail within search rankings. Albeit, Meta Descriptions are in themselves not direct ranking factors.

We are told that websites are not rewarded or penalized on whether they hold a high rank or not.

The primary goal of Meta Descriptions is to provide the user with a small nugget of context before clicking on to the webpage that interests them.

But indirectly, websites could believe they are. Yes, it is true that the content in a Meta description does not factor in the algorithm of SERPs. But the user’s behaviour will be factored into the same algorithm.

Where users live, and their length of engagement are two key factors that are looked at. Not forgetting the matter of CTR (Click-through rate) which is also part of the algorithmic ranking process. It now stands to reason, Meta Description is an essential aspect for the improvement of click-through rate from search results pages.

Meta Descriptions go one step further than Google, & other Search Engines, as they only display the first 50 to 60 characters of page titles via SERPs.

Whereas, Meta Descriptions will provide websites with the opportunity to provide more information. Thus by giving them the chance to gain more “Qualified Traffic” to their sites.

What does the term “Qualified Traffic” mean?

When visitors arrive at your website, ideally you will want these people to be interested in what your brand has to offer to them. Equally, you want them to stay and enjoy their experience. So much, that they are prepared to revisit your site repeatedly.

This positive & engaging outcome may only start to happen due to your Meta descriptions.

If that is the case, then many more will do the same. You will begin to see a rise in your website’s ranking with qualified, relevant & organic traffic.

Meta Descriptions are ideal for Facebook.

By the same token, if you share your website page on a Social Media Platform like Facebook, your Meta Descriptions will automatically populate throughout the post. Facebook has put a tremendous amount of thought into ensuring your Meta Descriptions fits perfectly within the space they have provided you.

Do problems arise when there is no Meta Descriptions?

In circumstances where you have not provided a Meta Description, Facebook will select the first content it can find. The main drawback. By not providing a Meta Description will be the content is cut short. Added to this the lack of real optimisation, your brand suddenly looks unclear, confusing and possibly unprofessional in appearance.

Is there anything else I need to be aware of regarding my Meta Descriptions?

Absolutely there is. Google will cut your Meta Description down to a maximum of 160 characters. Hence, when Facebook sees your Meta Description, it will only display the same 160 characters.

Ideally, to ensure your entire Meta Description is presented, it should not exceed 155 to 156 characters. Do not include Quotation Marks as Google will dismiss them from view.

How and why should I ensure the Meta Descriptions are engaging & exciting to the reader?

In the same manner, when we are browsing on Amazon or in our local bookstore, we invariably will pick up a book and turn to the back cover. We do a similar process when reviewing books on Amazon.

We contently click away, eventually basing our buying decisions on what we find interesting and exciting to us. Individuals are climatised to those unforgetful killer meta descriptions that motivate us to explore and satisfy our curiosity,

The topic does not always matter, its the new narrative that counts.

Remember, there are ordinary people in the world who find the world of Stamps captivating to them. They too will take a pause when they see a headline that attracts their curiosity.

Duplicating the same positive result must be the goal when creating your Meta Descriptions. Always keep reminding yourself, the more people who click through a SERPs entry, the more your site will rank with Search Engines.

Which are the three primary features in a SERP entry?

Well apart from the Knowledge Graph Information and snippets, the three primary features in a SERP entry are:

  • Element 1 has to be a meaningful Page Title.
  • The second element has to be the inclusion of the Page’s unique URL.
  • Finally, the addition of the Page Description or as we know it the Meta Description.

Does including a keyword matter?

To optimise your webpage, you will need to add a keyword. Remember when users search they will use a keyword in their search query. Therefore, it makes sense to know what those valuable keywords or similar ones will be.

Remember your user will need to see relevant words, so make sure you use the right ones. They will make the difference between a SERP entry that is either overlooked or gains a valuable click.

Do not cut corners and use someone else’s Meta Description.

If you think about it, why would you want to use a duplicate of someone else’s Meta Description, no matter how successful you presume it to be. The rule here is clear, be interesting, be exciting and ultimately be organic.

Summary to our article titled Meta Descriptions. What are they? How do I make them engaging?

When reviewing and creating your unique Meta Descriptions, pause and remind yourself, that in a SERP entry your Meta Descriptions will take up the most space. Usually a full two lines. It is the place where your user will decide on whether to click passed or stay based on the information you provide.

The more relevant and engaging it is the more the user will view & read.

With this at the forefront of your mind, it becomes clear that a well written Meta Description does actually matter. It will inevitably improve your click-through rate, and to say nothing of the positive impact on your website’s ranking.

Ultimately a great Meta Description could be the only thing standing between a search result and a qualified visitor.

I  hope this article goes in some way towards your full understanding of Meta Descriptions and the importance of each one displaying freshness, engagement, and excitement when creating them. If you would like to view & explore more of Calibri and our growing catalogue of articles, click on to the links below and please share.

Favicons. What are they? and what are their purposes?

What characteristics do you need to ensure a well-placed website?

How do I select the right KPIs for my marketing content?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.