Low-cost Hosting is expected, but not if you are Offshore.

Low cost hosting showing mobile devices
Low cost hosting showing mobile devices

Low cost hosting is expected by everyone with an online presence. But not apparently if you are based offshore.

We at Calibri must admit when we decided it was time for an online presence for our Writing Services, we never considered where the Hosting Servers would be based. Did it matter if they are local or Offshore?

We were blissfully unaware that it did matter. We were satisfied with receiving our hosting provider’s service for a small subscription as part of our development bundled with WordPress.

Well, it is something we are all used to receiving, that none of us gave it much thought. Now image a brand newbie website owner or your budding Baby Boomer Entrepreneur Grandparent starting. What should they know?

When asked, our website developer Alver answered: “Typically for the average website it does not matter where the hosting server is located as long as it works well. But why put yourself in a position where you have to pay for something that is generally covered in a bundle with only one subscription.”

Turns out going Offshore hosting comes with a hefty price.

With the purpose of our Calibri website, he did not see the need to head offshore. He also added, “low-cost hosting is more advantagous when starting out than Offshore Hosting which can come with a hefty price tag.”

So when you get to explain to your Newbie or Baby Booming Entrepreneur the subject of low-cost hosting it might pay you to start at the very beginning and explain what low-cost hosting and websites have in common to your much-bewildered student.

What service does a Website Low-cost Hosting Provider offer?

A Website Hosting Provider offers the availability of engaging a low-cost hosting service that permits individuals and organisations to post a website and webpages onto the internet. A “Web Host” for short, is a business that provides the services and technology required for viewing each website or webpage.

Our websites are stored and hosted on specially adapted computers called Servers. So no matter what niche market you are in, your target audience when wishing to view your site just types in your domain (www.yourwebsite.com) into their browser.

Your audience computer then connects to your server, Your website and your webpages will be delivered directly to them through their browser.

Why is he telling me this?

Remember, you may need to explain this information to a Newbie or Budding Entrepreneur who has no previous knowledge. The chance are they will need your help and guidance.

The majority of low-cost hosting companies in order for them to act as your host will require you to own your own domain. But these days, you can now purchase a domain with many hosting companies as part of their package. Just like we did with WordPress.

So what can I expect from my Hosting Provider?

  • Domain Email Accounts. Your provider will assist you by providing a number of accounts. These will depend on the provider, for example, WordPress gave us 20 email accounts to start with. They are easy to create:


  • File Transfer protocol Access. FTP access allows you to upload files from your local computer to your designated website server. So, if you wish to build your site utilising your own HTML files, you can transfer the files from your computer directly to the web server via the FTP access. Thus allowing your site to be accessed via the internet.

  • WordPress creation tool is a dynamic blogging and content management system. WordPress now powers over 25% of all websites. This makes them highly important to hosting providers. You will need to know immediately if their options and plans are compatible with WordPress.

For your reference when looking at low-cost hosting options, the minimum requirements must include:

  • MySQL version 5.6 or higher if possible.
  • PHP version 7 or higher if possible.

Now there are those of you who may wish to build your own site through your personal knowledge of coding or by utilising a CMS tool such as WordPress. To assist you with your search check out the following three hosting providers and check out their pricing and features on offer:

What benefits should I expect from a website low-cost hosting provider?

Apart from the initial hosting service, you should benefit from the following:

  • 24/7 in-house support via their technicians ensuring your website stays up and running continuously.
  • Solutions to problems arising from time to time such as email problems, domain name renewals, script rebutting, readability issues etc.

What we love about WordPress is their unwavering professional, hassle-free approach to all our queries. This allows us to concentrate on our efforts into the continuance of our business.

Now let’s look at Offshore hosting and what attractions and benefits can be gained from these remotely placed website hosting providers.

Offshore hosting attracts the owners of sites who want complete anonymity in regards to virtual and physical presence.

Naturally, that kind of increased levels of security and privacy would come at a substantial cost.

A Further benefit to Offshore hosting, there are no records of you and your personal information. Even traditional payment methods cannot reveal your personal data.

Another plus could be your business would like to enjoy lighter taxation rates by having a host outside the jurisdiction of your home taxation authorities.

In our business, it wouldn’t make sense to hide as our target audience generally want to know who we are behind our services on offer. Visitors research behaviour is usually to scan web pages or landing pages for a few moments. Thereupon clicking to “about us” to learn more.

So in conclusion for Calibri.

Personally, we didn’t see any benefits for increased privacy or the need to operate under a different set of regulations for taxation purposes. We do accept that when our services grow in the future, we well may change our minds. I can imagine seeking offshore hosting as a viable option to our bottom line ROI.

This may well apply to you Newbie and budding Baby Booming Entrepreneurs. But do not fret, it is not a precondition that you must follow offshore entrepreneurs. We recommend that keeping your business “White Hatted” in every aspect is an excellent way to sleeping soundly at night.

We hope you have enjoyed reading and researching this article on Low-cost Hosting locally and offshore. It has been created for Newbie website owners and Baby Boomer Entrepreneurs. You may wonder why we have written it.

Well, simple our CEO is a Baby Boomer from England now living in Colombia. It was a question he was asked, and when he researched the subject, he found little on it. He knew from experience others will ask the same question in the future. Therefore, we wanted to help with this article.

Did you find this article on low-cost hosting interesting and valuable to you? Why not investigate other articles in the budding Baby Boomer Entrepreneur series:

How does grandma build trust with her new customers?

How do you simplify grandad’s complex content?

Which 2019 SEO trend will add the most impact to your brand?

Mike’s Bio

This a pic of the author Mike Bowley. It was taken on a windy day when he visit lake Windemere, in the North of England.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, English Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners & fellow Baby Boomer Online Entrepreneurs in getting their organic and relevant content onto web pages and mobiles.

Mike has spent over 50 years in sales and marketing. He now shares his life and work between the UK and Colombia. He is also a regular writer on both Viviamaridi and WattPad.

Visit his author’s website here: mikebowley.com.

February 2019

A Checklist to ensure your SEO is Technically Sound for 2019

SEO checklist with clipboard, paper and pencil.
SEO checklist with clipboard, paper and pencil.

A Checklist to ensure your SEO is Technically Sound for 2019. If you are a new website owner, it will pay you to have a quick reference checklist.

In one sentence. You need excellent content with great links and no technical problems in 2019.

Sounds like Utopia, and if you are confident that all is rosy in the garden, then you can relax. Sadly that is not the situation with many in the SEO business. Why? Simple not enough thought is given to maintenance and auditing. Left unchecked, it will eventually hurt your rankings and traffic.

Most of us started out as Content Writers trying to come to grips with Optimization. The very thought of Servers, spidering and crawling never enter our thoughts. But those days of ignorance at some point in all our writing lives have to reduce and disappear.

Now it is time to understand what a Developer’s technical world is all about. Even if it is first base. Also vice as verse, Developers also need to know some fundamental aspects of marketing.

So pause just for a moment and ask yourself these two simple questions and listen to your honest answer:

Do you have an understanding of the underlying technical issues that can at anytime harm your website? Is your SEO technically sound for 2019?

We have created a Checklist for you to ensure your website is technically sound, and for those likeminded non-technical people. We that is Paola and myself are useless at fixing things, but a dab hand at knowing when something is wrong. Whereas Alver is our Whizzkid.

So we hope this blog will enlighten as many of you as possible. It is not a definitive compilation of every technical problem. But it is there, to provide some key areas that will always need checking out or passing to your Website developer or WebMaster from time to time.

The first point of action, save the following checklist to your drive for future use.
  • Is your site is underperforming? It could be your site is not as good as you thought it was, your competition is doing better, and your brand is failing because of the difference in quality on offer.
  • Has your website suddenly suffers a noticeable drop in traffic?  Run a Diagnostic Traffic Drop Check. It could be something that has nothing to do with the technical side of your business.
  • Check, has the speed of webpage loading gone to the point of being static? It is well documented that an ideal position for your pages should take under 2 seconds to show itself in its entirety. Check your site’s speed loading with tools such as webpagetest.org or GTmetrix. Both these tools can give you a great indication of how your website comes together.

It will not hurt to track & optimize other speed metrics, for example:

First Byte

Initial Paint
1st Meaningful Paint
First Interactive
Page Load
DOM Content Load
Mobile Friendly Tool
  • Is your website bloated with long-forgotten coding? Consider riding their existence with a proper audit via your techie Expert. It is most likely he or she will have the aid of Chrome Developer Tools and can easily remove any unwanted CSS or JavaScript coding.
  • In today’s age of mobile first, check your Responsive Design. By doing this check, it will allow you to see your user experiences (UX) across all devices. It now appears everyone in the world owns a mobile device and will turn to it long before they will switch on their laptop.

Therefore it is imperative to locate and repair any issues that will give a negative impact on your site.

  • Have you permanently moved a webpage to another location? It could be you have deleted it or changed the URL. Whatever the reason for SEO reasons uses a 301 redirect which will inform the Search Engines of the permanent removal of the page. A useful tool for this is Redirect-checker.
  • Has your website reached its limit with regards to Google Crawl Budget?

Not sure what that means, well simple Google Crawl Budget is the amount of time, money, and resources they are prepared to spend on your site.

By regular monitoring, Google’s Index Coverage Reports and their crawl Statistics via their Search Console will permit you to notice and resolve any indexing & crawling issues such as Onsite duplicated content or displaying an events calendar that heads to 100 years from now.

  • It makes sense to request from your developer any server log files in order for you to analyze what Googlebot is doing on your website and decide what action you will need to take to improve on it. There are two more useful Crawl tools to check out called Screaming Frog & DeepCrawl.
Screaming FrogDeepCrawl

What does the future of Technical SEO look like?

Google has commenced rolling out its Mobile-First Index, and we must all accept the modern web we are all working in does not need a keyboard, a URL and even not the actual internet itself. The words everyone must commit to memory are “Device-Agnostic information.”

We all need to ask ourselves as website owners “How simple is it for my content to be extracted by Google and other Search Engines from device to device?”

  • Ranking for featured snippets. You now need to find out if your content passes the benchmark for successful extraction of data from your website.
  • Semantic Markup. You also need to know if Google finds it simple and easy to interpret your content you are publishing and can figure out what they should do with it.

Only Teamwork can achieve the goal of ensuring your SEO is technically sound.

Please understand to make your technical SEO work robustly, you will need to team up with all your SEO Professionals, your Website Developers, and Website Designers. It is so important that you all are working on the same page.

Make sure from today all the SEO professionals in your organization can comfortably converse with the developer and have some knowledge of the inner workings of your website. It would not hurt for them to experience the world of coding, albeit at a basic level.

Likewise, ensure the developer understands the world of SEO from your professional ‘s point of view. This should create the ability to surmise how their codings affect profitability.

Do not forget that not all Website designers fully understand UX, investigate and ensure yours does, an eye-catching website is practically useless without it.

By ensuring your SEO is technically sound will allow your website to be able to monetise itself. By focusing on improving all user experiences will go along way in allowing that to happen.

Our article has focused on highlighting the importance of technical SEO. It is not the answer to everything, but it will make your life more comfortable in the long run.

As I said at the commencement of this article if you are not a techie type person, do not worry, just like running a car, you do not need to be a mechanic.

But knowing how to change light bulbs, figuring out where to top up your oil levels, and knowing where the spare tyre is stored goes a long way in keeping your stress levels down. The same goes for a website.

Always be conscious of the health of your website, be vigilant to any problem arising and pass on your concern to your developer and his team.

We strive to bring you articles that came about from questions that arise from time to time in our brainstorming sessions. Here are some more questions that needed answers:

Low-cost hosting is expected, but what if you are offshore?

How do you add authority to a budding baby boomers content writing?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

A Beginner’s Guide to SEO statistics and terminology for 2019

A Beginner’s Guide to SEO statistics and terminology for 2019. A step by step guide for Newbie website owners and budding entrepreneurs.

Have you struggled with remembering all the statistics and terminology associated with SEO? Could you find a reference point useful in your everyday life as a newbie website owner or fledgeling SEO marketer?

We wanted to create our Calibri version of a Beginner’s Guide to SEO statistics and terminology for 2019. As we discovered each new snippet, we added a brief description to each to act as a point of reference to allow you to research further. An added bonus for us. We could learn new aspects of SEO too.

Many times, we had choices to make, and where necessary, we doubled or trebled up each letter. Thus enabling us to concentrate and to lean towards what new website owners & fledgling marketers would need immediately to assist them, with a one-stop reference point.

But first, let’s look at some revealing SEO statistics in 2018.

Please do not worry we have written these SEO statistics and terminology in a way to make it easy to understand.

  • Over 4 million searches are carried out on Google alone every minute.
  • Close to 40% of all Global ecommerce traffic commences with a search. Of which 4% is from paid search and 35% from organic searching.
  • Nearly 95% of all online experiences start with at least one of the 350 Search Engines available.
  • 43% of us consumers will do online research while in the store.
  • We are now using our smartphone devices to commence searching at a rate of 1 in 3 prior to visiting any stores.
  • 50% of our search queries will be four words or more.
  • Between 70% to 80% of users ignore & dismiss paid ads within their search results. Clear evidence we focus more on organic results.
  • You can expect 50% of all your future searches will be voice searched in the next 2 years.
  • 58% of your searches will be made on your mobile and not your desktop.
  • 97% of page-one results will comprise of at least one image.
  • 46% of our local searches will come from Google.

Let’s look at a brief history of Search Engines & SEO statistics and terminology.

  1. 1993 Archie Query Form, the first search engine was launched. Original a school project to gain information once per month from their archives. Notice the “v” missing in their chosen name.
  1. 2 1996 Ask.com, formerly Ask.jeeves was launched to spur on users to ask questions in their natural language rather than using keywords.
  1. 3 1997 Yandex.ru was launched in Moscow (You might be forgiven for not knowing this stat.) later reports shows the company to be worth over $7 million in 2004.
  1. 4 1998 Google.com & MSN.com are launched. The latter is a web portal with a  related collection of internet services & apps designed for mobile devices and Microsoft.
  1. 5 2000  Baidu Search Engine originating from Beijing in China is launched. To this day it has continuously been the market leader in Asia.
  1. 6 2002 Yahoo purchased Altavista & All-theWeb, and from this arrived Yahoo Search. Yahoo’s roots can be traced back to Stanford University and 2 Electrical Engineering students who originally named their search engine: “Jerry and David’s Guide to the World Wide Web.”

2004 Google Suggest is launched that uses a predictive search algorithm based on popular searches to predict a user’s search query. As you type, it will provide a dropdown list of suggestions that will alter as the user adds more characters.

  1. 8 2005 Personalised search, Google local, nofollow attribute and XML sitemaps are introduced. This latter is data that uses Extensible Markup Language.
  1. 9 2009 USA based Bing is launched, later to merge with Yahoo. Google Real-time search also began. Bing is a Microsoft owned search engine. Bing provides a variety of services including web, image, video, and map searching products to 85% of its US citizens who are in the 35 to 64 age range.
  1. 10 2011 Google Panda affects 12% of all search results on its updated roll out. It was designed & developed to lower the rankings of “low-quality sites.”
  1. 11 2011 Schema.org community of creators, maintainers, and promoters of structured data for the internet, web pages, and email messaging.
  1. 12 2012 Google’s Penguin rollout impacts just over 3% of perceived spamming sites affecting English queries.
  1. 13 2013 Google’s Hummingbird joins the world wide web as Google’s first step in mastering voice search and the use of natural language.
  1. 14 2015 Google’s Mobilegeddon a mobile-friendly algorithm is launched to provide a positive boost to mobile-friendly pages.
  1. 15 2016 Rankbrain is announced to the world. It has the ability to tweak the algorithm by its self to identify the appropriate pages for any given search.

2018 Google brings us up to date with its latest rollout –  Mobile-first-indexing algorithm. Already new behavior patterns are emerging. 57% did not purchase from poorly designed mobile sites. In 2019 US mobile advertising will leap to 72% of expenditure.

Author’s top tip 1 – For “Newbie” Mobile Websites:
Use a font size of 14px instead of 11px and larger buttons.
Inform your users immediately what your website is all about.

Do not leave it until they have started scrolling downwards.
Stay clear of utilizing auto zoom and flash.
Pay particular attention to meta tags.
Optimize your content with featured snippets and relevant FAQs.

Do you know who has control of the desktop and mobile market in 2018 and probably in 2019?

No surprise with Google way out front with impressive figures of 92.59% on mobile searches and 72.87% on desktop searches Compared to their nearest rival from China Baidu with 4.57% & 12.84% respectively.

Future trends that will ensure significant changes in our SEO in 2019.

RankBrain aims to process 100% of our queries over the next 12 months. By utilizing the algorithm to target our incoming search queries to improve the search results. RankBrain will determine the content it finds, and couples it with the intent of our queries.

As soon as it can identify documents that are relevant to our questions, Rankbrain will consider it has determined an ideal match.

More changes will arrive with algorithms such as Panda, Penguin, links and user engagement.

Watch out for the growing presence and importance with Google’s snippet box:

Already figures are showing 25% of searches are triggered by the content in these boxes.

Author’s Top Tip 2 for Beginners, implement best practices from the outset.
When negotiating answer boxes, find the keywords that are the triggers.
Focus on implementing structured data.
Make use of tables, lists, and of course tables of content.

More focus for good reasons on Mobile vs Desktop searches will be a continued trend throughout 2019.

In 2017, USA sales figures showed that 13% of USA households owned a Smart Speaker. That figure is heading to a predicted 55% in three years. Searches of more than 10 words are becoming the norm. Couple this rise in confidence with the lowering of error rate and the ability to understand natural languages.

Author’s Top Tip 3 For Newbies to optimize their Voice Search.
Utilize natural language feature. It makes sense as your users use theirs.
Voice searches are general questions in nature. Optimize all keywords in an “interrogative format.
Ensure your website is Https with fast loading speed. Combine with the

highly shareable content of at least 2300 words. Your efforts will show up
for voice search.

Here is an overview of what factors Google will consider when ranking your new website.

  • Your website page speed. The top rank site will boast a 1900 ms. Remember 47% of us will not wait more than 3 seconds for a page to load. It will get worse the longer the download takes.
  • Content no longer short and precise. It needs to be long and informative. Don’t write just for the sake of it. Google is looking for star quality that will enhance their customer’s queries to the fullest. To give you a benchmark Google’s average first page results contained at least 1,890 words. Not characters – words.
  • 50% of Search Engine queries are four words or more. Primary keywords have been replaced with specific long tail keywords. Why? Because they provide context to your content.
Author’s Tip 4 for “Newbies”: make full use of longtail keywords.
They tend to be less competitive.
These keywords assist with voice searches.
They are perfect for optimization on mobiles.
72% users with voice-activated speakers use this feature daily.

  • Your Backlink Profile. You will need to master this as swiftly as possible. Again to give you a benchmark to work towards a typical top 1 ranked site has almost 6 times as many links than the tenth ranked site.
  • Bounce rates are never ignored. Yes, the measurements appear flawed, do not dwell on it. Just make sure through your content readable and accessible to return to when distracted.

Certainly in the cases where your user is a commuter. If you put this at the forefront of your mind, the rate for a customer to bounce from your site will be minimal.

  • Click through rate or CTR will undoubtedly improve as you reduce your bounce rate. Also by increasing your SERP rate of click-through will definitely lead to higher rankings with Google. There cannot be a better feeling of witnessing an increase in interest, followed by credibility.
  • SSL Certification with your site using Https is paramount. As a further benchmark, 27% of top ranking websites use https.
  • Latent Semantic Indexing or LSI keywords. Sounds complicated but is not. These are keywords semantically related to your primary keyword. Google’s crawlers using a mathematical method to determine the relationship between concepts and terms in your content. They, in turn, will collate and identify commonly used words and phrases as the keywords for the page.
  • Illustrations and images. We learned early on in our development these two features are vitally important, and you will see we make much use of them to aid our UX.
  • Time Spent or Dwell Time by your visitors on your website. The longer they are there, the more beneficial the experience will be gauged by Google as a positive impact.

Our recommended SEO Tools for  “Newbie” website owners and “fledgling” SEO marketers for 2019

Link Building
Content optimization

Technical SEO
Backlink Analysis
Keyword Research
Video SEO

Our Beginner’s Guide to SEO statistics and terminology conclusion for 2019.

Google’s machine learning programme known as RankBrain has commenced this year by providing relevant results to user’s queries. Already in such a short period, of time RankBrain has become the third most influential factor for search ranking.

Backlinks (Number one and Content/Keywords number two).

Very soon 100% of Google queries will be processed by RankBrain. So we all need to adapt to it and rapidly. The superb advantages of RankBrain are:

  • Its ability to understand what your content is referring too.
  • It will value your user’s satisfaction and provide CTR improvements.
  • Increased benefit of Dwell Time with the decreased disadvantage of bounce rate.

Finally, we wanted this guide to be the basis for beginners & new website owners and future SEO marketers. In writing and researching we learned of many statistics and terminology. It helped us to take action within the first two weeks of 2019.

Low cost hosting is expected but what if you are offshore?

A checklist to ensure your SEO is technically sound for 2019

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

Which 2019 SEO trend will add the most impact to your brand?

Which 2019 SEO trend will add the most impact to your brand? A question for all website owners and online entrepreneurs.

Where will you gain the highest visibility for your brand and online business? Will, it still be with Google or another source in 2019?

These two questions were at the forefront of our minds when researching which 2019 SEO trends would really matter for all of us in coming months. Come and explore with us and see what we discovered.

Author’s note; Readability and content is crucial. See how we break down our content into bite-size chunks with the addition of page headers and title tags. Everyone needs a breather when researching.

By answering the question at the beginning of your articles assists the reader. It saves them time and energy. They will be grateful and if your content keeps them engaged – you will become king too.

In today’s article, we will examine which 2019 SEO strategies and best practices will assist you and us with driving more traffic and revenue to each of our online business.

We researched what many SEO professionals are advocating and identifying for 2019. Through their eyes, we all can focus on doing the right thing. Because it stands to reason if they are excited about an all-important trend. Then we all should be. It’s time to sit up, pour a cup of coffee and take notice.

Firstly, let’s look back on what happened to SEO & SXO in 2018.

The big game changer had to be GDPR. We remember back in March rushing round researching to ensure we had the crucial information to comply with the new European Regulations.

We witnessed the second big game changer. The shift (for the benefit of all) on content, and how the focus on Expertise, Authority and trustworthiness was now crucial.

Google announced in early 2018 that its algorithms would intensify its focus on evaluating the quality of all website content. It was now examining the depth as well as the breath.

Now only sites with exceptional quality and depth would rank highly. The other sites, which in turn lets face it would be the majority would suffer. Our excuse – we were brand new, we were learning. There can be no such excuse for 2019.

Google wants us to solve problems, it wants our content to motivate, excite, inform and engage with people, who just happen to be their customers.

As is usual we saw new algorithm changes and updates. Just look how SERPs has changed. On the horizon, A1 is now having its impact felt in many ways. Undoubtedly exciting times for all.

We thought should we list them in number order, but we all are trading in many different niche markets. What may be crucial for us may be a negative for you.

So we decided to find the ones that ALL of us across the board need to focus on in 2019.

Know your audience & their User preference. For Paola our lovely strategist, it’s all images and video. For the old-fashioned one – Yes me. I am all about text and audio.

The message we are getting is images and videos such as YouTube and Vimeo will become so much more significant in 2019.

My message is: tomorrow’s high ranking websites will be those that explicitly engage with all their audience. The same sites, that will enhance every user’s experience and journey.

The very same ones that Google and other Search Engines will come to trust with their customers. Remember every search begins with a query, a phrase or a word. Whichever is the case, the answer must be available in its simplest of forms.

Query leading to Keywords and content = success

My professional writing career started with books, now I also create content for websites, online magazines, and review sites. At all times knowing I must adapt with the different ways many of the audiences will interact with the content. I love the saying:

People read every word in a book, people scan content on web pages.

So when placing my content writer’s hat on, I know keywords are king. Those very crucial keywords have to focus heavily on the user’s intent. Is he or she purchasing, are they manufacturing, or are they researching?

It does not matter the reason, it matters what keywords they will be using when placing their original query.

Another significant point. What stage and where exactly is your potential buyer in regards to the Sales Funnel? Is the querist in need of a broad term or is he ready to purchase and therefore is expecting a more knowledgeable response?

When we started writing articles and blogs we were not really focusing on the keywords or phrases in such a way as to engage a customer. There we have admitted it. Why, because we were learning and adjusting as each new lesson appeared.

Now we are focused entirely on not just matching the keywords and key phrases but ensuring our article lengths have grown considerably from 1000 words to an average of 2500 or more.

Included in the same 2019 focus, if our audience is asking a question, or making a sale, or becoming a prospect, we will do our research thoroughly, and we will give solutions to their problems. We will place SEO second to SXO. That way we should come out on top in 2019.

With this approach we believe we are ensuring that our content comprehensively meets the questions asked by our audience.

2019 is the year we have decided to go further by anticipating what the same audience’s follow-up questions will be and answering them too.

This way there will be no need for the reader to be dissatisfied and look elsewhere. In time we believe our audience will grow with that all important trust in us.

We anticipate we may need to look at not only how Google works with us but also what other Search Engines will bring to the marketing and optimization tables.

Does Yahoo, Bing, YouTube, Amazon or Apple have new developments not yet announced that will make us all pause for thought?

When we are researching yes we head to Google, but equally, we head to YouTube too. We would say it is very much a 50/50 rate now for us. Experts predict video research will increase to above 80% of internet search within three years.

Time for the second coffee and maybe a quick visit to the “little house at the back of the garden.”

Okay, you are back and settled again – Great let’s roll on.

Yes, optimizing for Google will continue. But, there is so much more we have to take into consideration as SEO marketers and content writers.

You the reader are someone’s customer too. Are you searching via an App? Are you searching via Youtube or Podcasts? Has the penny dropped?

Many of us are focusing solely on website optimization and ranking. But we SEOs should become multi-faceted and do precisely the same as we do as customers.

For myself, Paola and Alver, our focus for 2019 has already begun, we are thinking way beyond driving users to our websites. We believe with Google’s dedicated and hard work our website rankings will trend upwards given enough time for Google to build trust in us.

We are working out on positive ways to gain visibility for our content to feature in as many snippets and conversational interfaces as possible. Ebooks, videos, podcasts, social media platforms, influencers, webinars and hosted articles will all play their part this coming year.

That means all three of us at Calibri are going to be busy too. It is going to take man-size efforts in producing the best content with engaging language and easy of CTAs for our audience on fast platforms geared to ensuring the ultimate SXO for all who visit us.

Up to now, we have not introduced shopping carts, we will be in 2019.

We accepted we were the newbies on the “South American block” in 2018. Now a new year has dawned and many new lessons for us to grasp. We are so looking forward not with fear and trepidation but with excitement.

With us becoming retailers on the internet the following new optimization pointers have to be addressed, if we are to be successful:

  • Users can comfortably navigate around the website.
  • A swift conversion process from visitor to buyer.
  • Relevant results for the customer as they search through the site.
  • Contented repeat customers remain contented customers and allowed to restock quickly.
  • Customer questions relating to their orders dealt with professionally & courteously.
  • The possible implementation of “Chatbots” to provide primary responses to questions and able to give procedural tasks.
  • Finally, the ability of each client knowing at what stage of the sales funnel they are at.

We cannot imagine what we are going to be writing next December for 2020. Whatever it will be we will do so with pride.

When we are interviewing potential clients with their vision on what their successful online presence will look like. The one thing that is certain to be missing:

The structure of all their content and what efforts will they put into place to continually keep it updated and simple for Google, and it’s crawlers to understand.

A1 is here to stay. In 2019 all contextual relationships between your content and your audience’s behaviours will matter greatly.

It is time for us all to investigate what information architecture, tags, metadata, and not forgetting structured markup means to both Search Engines and us as consumers and SEOs.

As the last quarter of 2018 has closed, we look back on the focus on improving and updating all the articles written so far. Now subjects such as Brexit, Coffee, indigenous giftware, and of course Content Writing Services in South America.

Our 2019 SEO trend and strategy consisted of improving our writing and the reader’s experience. We turned to Linking opportunities such as internal, frontal and backwards.

Now we have a fair understanding, and you will see from the latest articles coming out throughout December and those coming in January. Backlinking has played a significant aspect of our growth.

2019 permits us to continue our work with the added bonus of identifying the trends we have mentioned here today in this article.

Security has always been on the horizon in my working life and owning websites does not change that.

Google also feels the same, we as online business owners owe it to everyone that we are safe to engage with. Check with your Technical Guru, in our case Alver that we have a custom SSL Certification and not a shared one. I have been since assured we do have a higher certification.

If you wish to check your SSL security certification head to Globalsigns.ssllabs.com

If you do upgrade to a more secure SSL send a message to Google. They will appreciate knowing your commitment to security matches theirs.

Google Analytics will play a significant role in our future development. We will be able to commence tracking our progress on the following KPIs:

  • Google’s Mobile-First index. (Everyone now heads to their mobile devices for any information they search for. So does Google. Your ranking will depend on their findings.)
  • Tracking our keywords on both the desktop and the mobile. (This tool updates every 24 hours, and ideally, you should see similar trends on both.)
  • Daily checking our website and branding is performing at its optimal level. (it is ensuring the basics are functioning such as Crawl, errors, and broken links. Do not turn away from this focus.)
  • As viewers of our own sites, we can see how SXO is engaging. (Monitor what RankBrain is reporting. It will factor in all dwell Times and Bounce Rates. Both of which can adversely affect your ranking and whether your content is relevant.)
  • Track three key UX signals; Bounce rate, Average Session Time recorded and how many pages per session were viewed.

Have you started to identify which 2019 SEO trend will add the most impact to your brand?

  • Reviewing out SMM for any disconnections and fixing immediately. (There is enough correlation available to justify monitoring organic and paid social media platform promotional work.
  • Integrate your Analytics tool with all your Social Media platforms that your viewers are reaching you and sharing on.
  • The impact of adding video content via YouTube impacts our business. (These little nuggets assist in increasing Dwell Time.) Remember, YouTube is now one of the top three Search Engine.
  • Measuring the increase in linking and the advantages gained. Tracking all backlinks is simple to do. Check them via your analytical platform and see which article has attracted backlinks and how many. Then once identified check which links are trustworthy and acceptable to be linked to your content.

Our Concluding advice – Focus on your customers first, your messages second, and your brand 24/7

Our small size SEO brand will continue to evolve towards simplicity. Gradually our brand will become known. We believe and rely on Google’s vision for small businesses such as ours. For us, it is the focus on providing real value that counts above all else.

2019 is the year we will look back on as the breakthrough year regarding branding accessibility, organic snippets, video content, and online retailing.

A personal message for you; do you like baking and cooking? Exactly the same process keep everything simple.

The ingredients of a fully optimized website, with rich content filling topped with an outstanding social media presence, will bring success from the “easy to use” oven.

Finally, a question from the Author.

Those that follow our articles and blogs will always see a continuing positive message on the world of SEO and content.

What we would like to know is your thoughts on the continuing rise in personal assistance devices, for example, Siri, Sonos, Amazon Alexa, and Google Home.

Does that mean traditional Search Engines will be forced to provide relevant results on our queries based on the first try instead of the current list of choices?

Comment below

Credits & attributions to;





We are striving to produce and publish articles that will assist Newbie website owners and budding baby boomer online Entrepreneurs. here are more articles to explore:

A checklist to ensure your SEO is technically sound in 2019.

A beginner’s guide to SEOstatistics and terminology for 2019.

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

How do I select the correct KPIs for my marketing Content?

KPIs, how do you select the correct indicators for your marketing Content? An important question we at Calibri have been asking.

KPIs or if you prefer Key Performance Indicators are utilised by businesses the world over. The size of your brand is immaterial. We all need to measure our marketing efforts and results.

This article has been created to give you an insight on what to concentrate on with regards to KPIs:

Lead Generation, Social Media Advertising and SEO Strategy.

A good friend once shared with me: If you have a workforce of 2000 people. You can expect 80% of them to be reliable and trustworthy. These self-controlled grafters would need little managing.

Whereas the remaining 20% would take up 80% of your management workload.

The same rule of thumb can apply with your marketing efforts. Expect 80% of the outcome derives from 20% of your input.


If you are in business, there is no getting away from KPIs. They are necessary for you to measure the value and success across your Marketing Tree.

Popular marketing KPIs should include:

  • Your overall Business Performance.
  • Direct Competition, and their effects to your Brand.
  • Lead Generation Performance including visitors and conversions.
  • SEO & SXO optimization and all metrics regarding your online presence.
  • Planned PPC campaigns, and resulting growth.
  • Social Media Marketing Campaigns and their overall results.

Start with organising your KPIs within dedicated KPI dashboards for Business Performance, Sales Performance, and Team Performance.

By implementing a KPI dashboard into monitoring the health of your brand in real time will enable you to make crucial decisions based on the metrics, and not from vague ideas on what you think is happening.

In your research to identify the best KPI Dashboard for your brand. Evaluate what each dashboard offers. Can you monitor & track all your data on one easy to follow system? If so, now start with three key elements:

Business Performance.
  1. Keep every aspect of your brand’s performance on one dashboard.
  2. Customize your dashboard with as many widgets, and metrics to track your individual KPIs.
  3. Display prominently, your crucial metrics for planned work, schedule meetings, and monthly versus yearly budgeting.

Sales Performance.

  1. Ensure you can observe every aspect of the Sales team performance.
  2. Showcase a leaderboard and display all month on month sales results.
  3. Obtain instant overviews of your clients on a single page. Incorporate their individual communication history with you and your brand. Include linked projects, proposals, invoicing, and other related paperwork.
  4. Generate your own sales funnel. Create a Pipeline Report for future trends to the business.

Team Performance.

  1. Monitor your Team’s KPIs, such as sales, projects, training, scheduled meetings, deadlines, absenteeism, and holidays.
  2. Track all billable time factors and work. Compare to originally quoted and actual cost.
  3. Placing everyone’s schedule on a shared team calendar is the norm.
  4. Set Access Limits depending on specific projects & associated information.
Here are a few KPI dashboards to check out:

Datapine, Tableau, SimpleKPI & Smartsheet.

Now let’s explain what KPIs can do for you.

Stage 1. A widely used metric for all sales orientated sections of your business is the Monthly Leads Generation Report. This handy metric will indicate the number of New Leads achieved in the current and past month.

A New Lead, by the way, can be sales orientated or someone signing up for a Free Trial.

By tracking your New Lead Generation metrics month on month will provide you with the evidence on whether your marketing strategies are moving in a positive direction.

Should they need improving, why not increase your budget reserved for PPC Ad campaigns, coupled with crafting optimized SEO Content? Thus permitting Search Engines such as Google, Bing, and Yahoo to easily find you and rank you.

In addition, why not develop Short Term Social Media Campaigns and limited Free or discounted offers.

Stage 2. Would now cover your Qualified Leads numbers. Again month on month has the figure increased? Does the report demonstrate whether your marketing campaigns are sufficiently focusing on targeted leads?

Or are they possibly generating traffic that is not your target audience?

Categorise where your leads are placed in regards to your Sales Funnel. For this purpose utilize a CRM Software. You can now filter your prospects by adding tags and dates to observe exact numbers of Monthly Qualified Leads and wherein the funnel they are.

Image of various CRM Software Providers.

Implement highly targeted campaigns to connect with your relevant audience. Provide a measurable offer that is crystal clear to avoid any misunderstandings.

Stage 3. Time to measure up the time, resources and money spent on your marketing activities in the field Cost Per Lead Generation. Does your valuation show  a healthy ROI?

If you want improvements to increase your quality content presence on your Social Media networks. Here you gain the opportunity of attracting Free Website Traffic with new leads.

Analyze your Paid and Free campaigns to see which works best for you and your brand. Increase the budget and possibly the time spent.

Is your CPC (Cost per conversion) lower than your CLV (Client’s Lifetime Value)?

Stage 4. If that is the case, your marketing strategies are losing you resources, instead of generating ROI. List the costs of your Adword campaigns, your hourly rate for creating articles and blogs. Then re-examine your costings for SSM (Social Media management.)

Track these metrics with a fine tooth comb. It could be they need tweaking. It might also be the metric is brand new. Allow two months of tracking to give you a better overall picture.

Stage 5. Finally, with all your metrics in place. Feeding you the relevant data for calculating the monthly costs of time and resources spent on Lead Acquisition has arrived.

You can now deduce your running costs for leads, conversions and actual sales. Make use of all the reports & metrics at hand. Couple these results with your personalized CRM tool.

Now you should be able to identify precisely how much it costs your brand to acquire a new client.

Retention Rate is another important but often overlooked Marketing KPI.

An image displaying Retention Rate benefits.

As we said in the subtitle, this is a KPI that often gets overlooked. We all are focusing on the new lead sometimes we fail to remember that retention is also key to success.

By monitoring the repeat purchasing trends throughout the year, you will see how well engaged your clients are. You can evaluate whether your Client Support team and client’s experiences are promoting loyalty to your brand.

As we all know there is usually the good and the bad with most situations. Metrics do not escape this phenomenon. The Good is Retention Rate, and the bad is Attrition rate.

Image of Attrition or Churn rate.

This metric referred to as Churn Rate. This Metric displays the damaging rate or percentage of clients leaving your brand and going to your competition.

If the rate continues to increase, it could be a sign of poor client experience.

Time to look within your business. What is causing this bad reputation or who is causing it would be more accurate.

What other KPIs should I take into consideration?

  1. Promotions via sharing from your clients to their Social Media Networks.
  1. Website Landing Pages & their conversion rates.
  1. New & Returning audiences to your content. Analyze their habits.
  1. Analyzation of where your visitors are coming from. Which channel is working well?
  1. What’s the average time spent on your web pages. Remember Google rank on this metric. It helps them to see if you are relevant to the queries raised.
  1. Calculate conversion rates when utilizing CTA content.
  1. Measure your click-through rate on your web pages. You will need to look at each page separately.
  1. Check your bounce rate. Analyze using Google Analytics to discover what happens when your visitors land on your site.
  1. Use SEO tools such as Moz or SEMrush to crawl over your site to evaluate all your inbound links.
  1. Monitor your page ranking with the same SEO tools. Highly regarded page authority will assist your content and landing pages.
  1. Keep continuous KPIs on all keywords within your content. Link as many as you can to your relevant pages on your site. Thus building a network of interlinked content.
  1. Track traffic volume from re-purposing content into videos, ebooks, and podcasts.
  1. Measure your Client Engagement Rate.

KPI article Summary.

This particular article has been created to give you a reference to many key Marketing KPIs. Yes, you will find by researching further many more to add to your list.

But we wanted to give you a sound base to build from. Why not print a copy and keep it near you as a work in progress document.

We have printed our copies, and both Paola and I have laminated each of them. This is a type of article that needs reading many times. Companies differ in what KPIs they will need.

For us, we are in Content Writing, and our KPIs are related to that niche market. But the basics of marketing and monitoring our effort are similar. The desired end results always lead to our success.

We would like to leave you with a food for thought regarding KPIs:

Your visitors will forget what you wrote.

These same visitors will forget what you did.

But your loyal visitors will never forget, how your words made them feel.

KPIs are the keys to unlocking how your visitors feel about you and your brand.

For more insights on how to maintain a healthy website, click onto the links below. Each article has been created with you the website owner at the forefront.

How & why should you incorporate Social Media into your website?

What is the future of enterprise Search regarding Voice, Vertical & Visual?

How Do I really plan the ingredients of Blog Posting & in as few stages as possible?

We have not hidden the fact we are a small company. Our team is learning continuously. Calibri.com.co shares its findings with all like-minded small business owners. Many questions we ask, you newbies and budding entrepreneurs will ask yourself too.

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

Image credits belong to:








Blog Posting. How do I plan the ingredients?

Blog Posting. How do I plan the ingredients? This article is directed at the “Newbie” website owner and budding Entrepreneural Baby Boomer.

Apart from, being occupied as a writer, I share my time, with two of my favourite pastimes and they are cooking & baking. So I decided to create a blog named “How do I plan the ingredients of Blog Posting,” I thought why not indulge myself with all three interests and combine them.

Please forgive me, for any overstretched connections, however, this blog post is meant as a light-hearted read to all readers who love to write, cook, bake and read.

Ingredient 1. Readability.

Reading from a screen is often tricky, and indeed if you are my age, it is most certainly the case. I am aware that if I wish for people to read my blog postings, then I must ensure that it is easy to do so. At the end of writing this blog post, I will proofread it, followed by, installing into the WordPress Plugin Yoast SEO, for their forthright readability check-check and keyphrase analysis.

Ingredient 2. Include Succinct Point.

Ultimately, I will not criticise anyone, writing blog posts is not easy, and writing nearly every day can be challenging. However, I have often seen blog postings that have taken me nowhere, and like everyone else, it is not long before I have clicked away.

Cooking, baking & content writing blog postings involve much planning. Start with a list of ingredients or in this case specific keywords. In your preparation. Stage List how the content will appear and implement the chosen keywords. This plan should keep you on track and prevent you from straying from the relevant point of the blog post.

Ingredient 3. Write clear paragraphs with short sentences & limit difficult words.

A crucial ingredient I at times overdone. Just like my early days of baking, I did not see the advantage of measuring how much flour or salt the recipe required. I always overdid it, and the same should be said for my sentences. My paragraphs are usually no more than 3 to 5 lines in length, but my sentencing still requires more shortening.

On a positive note, I feel it is essential to avoid words with more than four syllables as they are often difficult to read and even harder to see on a screen.

Writing a Blog posting.

I always think of the days when I travelled on the London Underground or the New York Metro. I would have my tablet open to something I wanted to discover. At the same time, aware of the need to continue looking up to check if I had missed my stop. Thus losing my place and often re-reading the same sentence time and again. I imagine many readers going through the same challenge and feel empathy with them.

Ingredient 4. Make sure you have stirred your ingredients to a perfect structure.

When creating a chosen topic for my next blog posting, I try to follow a core structure that firstly, I have seen others do and secondly, it personally pleases me as a reader. I love the model that has the following structure:

  • A proper, relevant, and exciting introduction that sets the stage for a discussion.
  • At that point, I will enjoy the explanation of the blog post’s point of reference.
  • As each point becomes apparent, once again, the explanation accompanies it.
  • Finally, the whole blog posting comes to a natural wrapping up stage usually with a Call to Action.

Ingredient 5. A good dollop of transition Words.

I cannot deny, I definitely thought I was ok with transition words until Yoast SEO sent me a couple of reports in my early days. Now, apart from all the other checks for grammar, spelling, and plagiarism, I have incorporated a transition word check at the end of my work before publishing.

Ingredient 6. Additional unique flavouring with fresh seasoning & Imagery.

When you set out to create that beautiful cake, or that mouthwatering turkey you would never contemplate adding old and used ingredients. No, only fresh & relevant ingredients are acceptable. The same applies to content writing, images, and videos.

Never, copy and paste content, and equally important do not download “spin software” and steal ideas from others. It is so rewarding to know that what you are creating is down to you and your skills of creation. By adding strategically placed images helps the reader and enhances his or her experience.

I believe many readers are like me, they love to read blog posts that can still give a great message, albeit in different ways and styles. I may have read the topic before but this time, in a way that it becomes more relevant to me and my way of thinking.

Ingredient 7. Ensure the content fits the size of the baking tray.

In a previous blog posting, I wrote about the subject of what is an acceptable length for an SEO blog; it is now widely accepted that Google and other search engines wish to see more creative content with the minimum of 1000 words. They want to look at content in word counts of 2000+. They feel the reader should receive value from a more lengthy blog than the old 200 – 300 words notion previously believed.

Ingredient 8. Internal linking of all your ingredients.

I did warn you at the beginning some of my connections would be a bit dubious.  I hope the message has been conveyed to you of the importance of making sure the structure allows sentencing and paragraphing to blend & link to each another, and by subtitles in between to assist the reader’s ability to stay focused on the content.

It will do your website a power of good. Readers will see the depth and will appreciate the overall value of your site.

In the previous paragraph, I did just that. I hope that your readers will find it interesting and that you will be happy and contented to engage with the content and calibri.com.co. I was advised that I should look at having between 3 – 10 internal links per post. They should also be relevant and topical. So, when next writing, make sure you too have some internal links prior to blog posting.

The Summary – Paying attention to grammar and spelling  (The icing on the cake.)

We have different ways and methods for achieving anything in life. Sometimes we get by with minimal errors, and at times our efforts are full of mistakes. That is true with content writing.

My advice does not worry, in this highly technical world, we all share there are countless tools and software to get us past those horrid mistakes we often make when our brains are racing away, and our fingers are struggling to keep up.

My method is just to sit down, open up the laptop and stare for a few minutes at the screen. Why may you ask? It allows me moments to adjust to the new challenge. My eyes climatise to the screen, and my brain starts to focus, and engagement with my fingers commences. Before I know it, the blog is appearing on the screen.

I know from experience there will be a thousand errors to correct. Whether they be grammatical or just poor spelling. It is here I will turn to Grammarly Premium or to new additions I recently discovered:  Slick Write and Hemmingway Reader App.

All three are crucial to my proofreading process. Many new words and phrases that I would use in my speaking vocabulary have suddenly appeared in my writing vocabulary.

Once the checks and alterations have been accomplished. I will add the customary plagiarism check.

Finally, I will proofread again, and this time very slowly, and at the same time reading out loud. Hoping I have checked every comma, apostrophe, spelling, and Capital letter used. It’s at this point I head to Yoast SEO and examine what their valuable insights will give to me.

If you have enjoyed this blog posting article and its ingredients, please head to our website and subscribe to our Calibri Newsletter.

Our next blog posting will take this topic further with the introduction of Intelligent Personal Assistance. We look forward to seeing you again soon.

In the meantime here are some more of our previous blog postings you may find useful:

What’s the future for voice vertical visual search?

How do we optimize our YouTube videos for search?

What causes Bounce Rates and is Dwell Time important as a metric?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

Intelligent Personal Assistance. What will effect our future?

Intelligent Personal Assistance. What will affect our future? Imagine what your life will look like. Does it include your own IPA?

Too far away to contemplate? How old are you now?  Looking back, how quick did that time go? Were their robots and artificial intelligence 50 years ago?

Yes, we all remember as children picking up comics & books, reading science fiction and what artificial intelligence would one day look like. Never did it cross our minds those images would become daily life for us all.

Nor could we imagine an artificial assistant as portrayed in movies like Hal9000 from 2001 A Space Odyssey. Or those two iconic R2D2 & C3PO from Star Wars becoming real friends to each of us.

But the time has already arrived, with artificial intelligence with ever increasing areas of our lives starting to incorporate Intelligent Personal Assistance.

IPA is playing its part, and over the next twenty years, their impact can only expand to a point where we will wonder how we lived without it.

Let’s look at intelligent personal assistance and what’s already there…..

  • The humble computer from the 1950s has moved on in huge “leaps and bounds” to the modern day mobile devices we all carry in our pockets and bags.
  • Originally the size of office blocks, now many of you wear the “humble computer” on your wrist. How many of you own the latest smartwatch from the likes of Apple, Garmin, Polar, and Google. There are many more we can choose in today’s market. We do not consider them as humble anymore.
  • All our mobile devices are internet connected, generating enormous quantities of data about us. Coupled with cloud computing software algorithms means the data can recognize the patterns of choices we continually make, for example, what we purchase, when we switch on our tv. The list is endless.
  • IPAs are growing in smartness, and intelligence daily. Many are learning what constitutes daily life for us. Look at how we can stop texting on our mobiles when Google searching. Ask my wife, she has ceased texting, it is all easily achieved, just by using her voice to gain the knowledge she desires.

intelligent Personal Assistance here, there & everywhere.

  • Our devices and gadgets are communicating with each other. Millions of Smart Homes & businesses have keyless doors. Heating that automatically turns on when it knows you have left the office. Speakers throughout your home obeying your every command, knowing what music you like, and personalising it to your taste. Intelligent Lighting, seamlessly switching on and off, as you move room to room.
  • Our cars are turning from the old petrol guzzling models to electric and driverless. Each full of new features to keep us safe. Airbags front & sides. tire pressure monitors, telematics, and accident avoidance systems.

The one I like is the DAD (Driver Attention Detection) systems, designed to analyze a driver’s characteristics, and spot signs of drowsiness or worse inattention, such as mobile use.

The vehicle will warn the driver and may even take control of the car. So, it could be said that in this case, the vehicle becomes the intelligent personal assistance to the driver.

  • In the security world, Facial Recognition is transforming the way we interact with the outside world. It is starting to replace, barcodes, driving licenses, credit cards and passport controls, all with their unique biometric capabilities.
  • Years ago, you and I had to queue up to pay for our groceries. Not anymore, we order online, we negotiate around stores with gadgets that record our purchases. Amazon has opened stores in the USA that allows you to record every purchase via your mobile app.

In addition, it automatically charges your pre-registered credit or debit card. They even save you the hassle of taking everything home with you. Amazon will deliver as you arrive.

What is going to emerge with IPAs soon?

IPAs are already targeted with the capabilities to produce news, reports, & content on a global scale. The healthcare systems & providers are adopting IPAs increasingly. We as patients will see enormous changes in how we experience healthcare.

Not forgetting the considerable advances to our safety in such industries as weather prediction, air traffic control, factory working, military for example bomb disposal, mining, radioactive materials removal, firefighting, chemical recognition, climate control.

If you sit back and contemplate IPAs are literally everywhere.

The title of this blog asked us to consider:

What will be the effect on our future with Intelligent Personal Assistance? Well, lets have a look……….

A typical morning in 2038 with my Intelligent Personal Assistance.

So, let’s have some fun, I will predict a typical morning for myself in the future say 20 years from now. Yes, I will be 83. But I will be a healthy 83-year-old English version of a baby boomer.

Because we know that all those benefits from the world of IPAs are definitely going to look after me. They will not just be reserved for the super-rich. We working earthlings will have our own personalised assistance.

  • During the night while I  am sleeping, my new friendly Personal Assistance (let’s call him Alberto) will be working. He will know of my mid nightly visit to the bathroom, he will calculate enough lighting for me to arrive and return without any issues. Also, my also aging cat who goes by the name of Blackie will be politely moved out of harm’s way.
  • While I am busy with what comes naturally and possibly frequently for a man of my age, Alberto will be checking my itinerary for the forthcoming day. He will diligently converse with my calendar and chat away with my community of electronic devices.
  • No more annoying alarm calls, Alberto will know when is the best time to wake me up ensuring I have slept peacefully prior to the nudge.

I head to the bathroom at the accompaniment of some soothing music Alberto knows I love to shave too. On this occasion, he has opted for the Hits of Coldplay 2000 to 2038.

  • Alberto has by now instructed the devices in the kitchen to prepare my breakfast and switched on the wall-mounted television screen to my morning channel of news and reports. My pot of CafePlus organic coffee brewing with my cherished croissants baking away.
  • Knowing in advance my schedule, Alberto has organised my wardrobe for the day. My suit recently returned from the built-in laundry service in the basement. Shoes impeccably polished and ready.
  • As I move from the bathroom, the music goes silent. Followed by, the moment I have entered the bedroom, it miraculously returns without losing a note. Now, dressed, I turn and head to the kitchen.
  • Again the music following me to the kitchen door and disappearing as the commentary on the TV comes into earshot. No remotes, no controls, no wiring,  just Alberto and his magic touch.

Over the next 30 minutes, I learn of the day’s accurate weather prediction. No need for an overcoat, gloves, and scarf. Maybe my walking stick.

  • My trusty IPA will remind me it’s our anniversary. Cristina is now in the bathroom with her IPA named Gladys. Knowing my wife, she has instructed Gladys to remind Alberto who has now informed me of our anniversary. All done within a blink of an eye.
  • Alberto tells me he has arranged for flowers and a table booked for our lunch at CafePlus a new flag store in uptown Barcelona with my equally ageing friends Simon and David.
  • It’s a bit of a risk booking dinner in the evening for two eighty-three-year-olds. We are bound to be asleep long before eight in the evening!

Virtual Reality Glasses becomes the true IPA to have in the home.

  • We both have appointments with the family doctor. So at nine o clock prompt, we head to our living room. Don our Virtual Reality Glasses, and log in.

We sit down, for our sessions with the doctor, as usual, he refers to Alberto with our latest medical report. Today my blood pressure is a little high, I do not have diabetes, and apparently, my heart is still functioning.

Much to the displeasure of my Cristina, who continually informs me my tipples of Southern Comfort and Cider are going to be the ruination of my existence.

  • Cristina, at the tender age of sixty-two, was informed she was half deaf and needed a hearing aid. Fast forward 20 years, Alberto and Gladys, have given her full hearing once again.

After the medical appointment, it’s off to the virtual boardroom with my ageing partners Paola and Alver. Our joint creation Calbri.com.co has thrived over the years.

All three of us live comfortable lives on earth.

Paola is often seen travelling via Virgin’s Galactic Service to our outsourcing office on the moon. There the rent is cheap.

  • Gladys & Alberto have appeared with our morning medication. Apparently, it is the hour, we need to have a short nap before heading to our celebratory lunch. Even IPAs need a connection to the power supply to have their batteries upgraded.

Summary to article on: Intelligent Personal Assistance. What will affect our future? Imagine what your life will look like. Does it include your own IPA?

We the team at Calibri have enjoyed our take on our CEO’s next 20 years and his future relationship with technology. We hope you have found it interesting and entertaining.

Please share with all the sixty-year-olds you know. Calibri plans to publish more blogs over the next 20 years.

Describing Mike and Cristina’s celebratory lunch, not forgetting, their evening celebrations with their friends and family around the globe when they reach 83.

Of course, we must not forget their relationship with Alberto & Gladys, their two unique, wonderful Intelligent Personal Assistances.

Join in the fun, send us your prediction on what life will be like for you in twenty years. Your vision of how IPAs will enhance and benefit you.

We will happily publish the great ones that make us laugh the loudest.

Image copyrights belong to the following sites:








If, you want to read more, click on the link below. Head into our CEO’s relationship with coffee since the day he was born:

Which 2019 SEO trend will impact your brand the most?

How do I select the correct KPIs for my marketing content?

How do I plan the ingredients for blog posting?

What is coffee?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

October 2018 to 2038 (Re-edited before his 64th birthday.)

SEO Vs. SXO? Do you know the difference?

SEO or SXO or in other words Search Engine Optimisation versus search Experience optimisation. Do you know the difference?

Let’s start with the original of the two, SEO. This description gives us the process of creating, promoting, & improving websites.

Thus, allowing search engines to display them as high as possible when visitors search for them via SERPs.

The giant search engines Google, Yahoo & Bing assist the visitor’s searches with consistently reliable service, including their incredible technology software. Comprising of three types of searches: Navigational, Transactional & Informational. Each one reflecting the goal of the end user.

So aim to optimise with SEO and SXO your site with your branding goals, and meet the needs of your visitors.

Optimise for as many of the three types of searches your site requires. For example, if your site has product & service pages, head for keywords that focus on searches in nature navigational or transactional.

For sites that have pages for blog posts, focus your attention on your informational keywords. Not forgetting, articles, videos, & infographics to incorporate information to inspire & educate those creating the informational searches.

Below is a table with the three types of search queries:

Navigational Searches.
Image of navigational
Purchase the keywords
and enjoy higher profits
by using your branded
keywords, to increase
clicks & conversions.

Used when searching for a particular
webpage or website. Such as YouTube or
Facebook (The two top reported searches on
So unless you are the lucky owner of the site
researched, you are not relevant. But not
always. Sometimes the searcher is using
Facebook to locate news and information
regarding your brand.
Knowing this, It makes sense to own your
brand’s navigational query.
Identify your branded keywords.
Commercial Transactional Searches.
Image of Transactional
For engagement, keep
them simple in design to
enable your customers tomake that crucial
purchasing decision.

Your customer will use this type of search
for completing a transaction to either
ordering or purchasing a product or
service from a site such as yours. Make
good use of PPC campaigns as studies has
noted that PPC advertising performs better
than organic searches.
Remember, make good use of landing pages
with built-in conversion mechanisms to
allow purchasing, or downloading.
Focus on buying keywords.
Ideal for writing blogs, providing tips, creating how to do videos, writing step by step guides and illustrating a concept via infographics.
A searcher wants information on a topic, the chances are there will be thousands of relevant results. This time they are not looking for a particular site, nor a commercial transaction. Like us all, they are researching a question that needs answering.
Understandably, expect little to no monetary value here. The searcher wants information so focus on your creative content to the highest quality. Aim to become a trustworthy and authoritative source of information.
Zero in with information keywords.


Knowing the above information allows trillions of our pages to matched with the hundreds of billions of monthly queries known as SERPs, an acronym meaning Search Engine Results Pages.

We can understand by placing the buyer in control, it will result in a shorter & faster method of finding what the visitor wants.

Search algorithm’s overall purpose is to ensure we the users always attain the best results available.

The main flaw with SEO isn’t its capabilities in deciding rankings via keywords. It is the fact these search engines do not buy our products and services. We the people do, hence, why the shift to SXO has happened.

When you have designed and created your website, your chosen developer will talk to you SEO vs, SXO. As a reminder these two abbreviations stand for Search Engine Optimisation vs Search Experience optimisation.

They need you to understand Its not just measuring traffic, it must fulfil your visitor’s requirements.

There is so much more than ranking to consider; you have to plan your content whether it be visual or contextual. SEO and SXO looks at both.

In the same fashion, you have to focus on your social media campaigns, your levels of PR and not forgetting the analytics.

Here you will find a great ally named Google. They understand what the end user’s intentions are when requesting data.

When we were building our Calibri website our developer Alver was crystal clear we had to understand the purpose of each page with the user at the forefront.

Our content had to be engaging, informative and unique. It doesn’t stop there. For SEO and SXO purposes we must keep the site maintained and updated at all times.

The next time, you enter a query via a search Engine, pause and re-examine what Google has presented to you. Have you notice you get a choice of listed companies with reviews and comparisons. Google knows we don’t necessarily want the top-ranked site with poor content.

So is there a drawback to search engine optimisation?

Yes. There is, Google platform isn’t FREE, you do have to pay towards it when you wish to sell your services and products through it. Google’s revenue is derived from advertising.

Therefore you are up against the giants of the industry when purchasing valuable Keywords. They are dominated by all the leading brands.

Does that mean when someone asks Google a question, in effect, they are technically Google’s customer?

Yes, we all at times forget that. We are all providing answers to all the billions of questions that Google’s customers can & will ask. By using keywords and key phrases, we all aim for the number one ranking website that Google promotes to their customers. So, you can see the importance that Google has in their algorithms.

Google saw the need for more than SEO ranking. They believe content and experience is hugely important. Hence why SXO has evolved.

In short, keywords will become less of a factor, and content will become the ultimate goal. For now, keywords & content have to go together, or your website’s strategy will fail.

You will lose the ability to capture your fair share of relevant search engine traffic. Your brand will be at risk. Vital conversions rates will drop.

Be mindful, keyword research is there to obtain the right visitors to your site.

There, SXO takes over where SEO brilliant endeavours needs to put it’s customers to the front.

If done brilliantly, your content will persuade them to stay. So don’t think one replaces the other, at present both are significant factors to consider and plan within your marketing strategy.

The benefits of great SXO to you and your visitors.

By adopting a holistic approach to your visitor’s needs. Make it the heart of your SEO process. The best method is SXO. It ensures your visitor’s experience is positive when your site is user-friendly.

Here are some recognized benefits to SXO:

  • Well thought out written helpful Content, conscientiously written by us humans and no robots. Addressed & Directed to the needs of each visitor.
  • The ability for your visitors to head to their mobile devices first and never regretting making that decision. Furthermore, never losing speed on downloading onto their devices, and causing them disappointment.
  • If like I have here focused on content and white spacing equally, your visitors will avoid feeling overwhelmed. Your site if in design rids clutter and portrays clear messages, your visitors will see your efforts and will interact with it.
  • Your visitors have found your website, they are able to see clearly what they were searching for. Effortlessly, they have the answers at their fingertips.

Final Summary – There is no SEO vs. SXO.

To answer the original question in the heading of this blog is simple. There is no SEO vs, SXO. SEO came first, and SXO followed. Together, they make up the two essential processes of optimisation. One without the other currently will not work efficiently.

In today’s technical world, building your relationships is the key to success.

Yes, you need keywords initially to attract visitors to your brand. After that your visitors want to know who you are, they want to share stories and experiences with you and your brand.

Your savvy visitors routinely crave high quality, exciting and memorable content. They equally, want your content full of useful information and next to no “fluff.”

Soon. We here at Calibri.com.co will be adding visual content via videos. Visual content is so much easier and swifter for our visitors to process. We believe by doing so, we will generate visits, clicks, and conversions.

Your SXO should assist you in identifying who you are writing too.

The likelihood your SXO content will be shared through your social media networks is a foregone conclusion.

These networks will generate and establish your content as a respected leader within your industry whether you be a dentist or an anthropologist. Whatever your field you are in, the importance of SEO & SXO are the two processes you & your brand need to master.

Our next blog will take this topic further with the introduction of Intelligent Personal Assistance. Look forward to seeing again soon.

In the meantime here are some more of our articles you may find useful:

Why does content matter?

What 2019 SEO trends will have an impact on your brand?

What will be the affect with intelligent personal assistance on our future?

List of Image credits:



Moz.com (2).


Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

Are Bounce Rates and Dwell Time important as a metric?

Are Bounce Rates and Dwell Time important as a metric?
Every website owner loves their website, and why not? So lets investigate the answers together.

Think of all that hard work and long hours, you applied to create that unique place where millions of readers, users & buyers could come and make all that effort worthwhile.

But for some unknown reason to you, visitors come and go, and you start to hear those unfamiliar words – Bounce Rate & Dwell Time.

We at Calibri are no different, our site is new, we don’t have a bounce rate yet, and in addition, we have no idea what their dwell time is. Or do we?

We suspect there are millions of new website owners in the world who also don’t fully understand Bounce rates and Dwell Times, and what affects they have on their beautiful websites.

Today’s blog aims to give the “Newbie” valuable insight into what are bounce rates and dwell times. We will reveal the causes and how to minimize them wherever possible.

The first thing to remember, every site is different to the next one, and your bounce rate could be higher than say 90% and you are pleased with it, whereas the next Website owner will be pulling his or her hair out in pure frustration, for them, that figure could be catastrophic & unacceptable.

As a rule, the lower the bounce rate number, the better your site’s appeal is portrayed.

So, what is a Bounce Rate?

According to Google Analytics. a bounce is a single-page session on your site. In other words, when someone visits your web page and leaves again within a 30-minute time frame without visiting the rest of your site. This behaviour is an indication that your site entrance, the ie landing page is irrelevant for the visitor.

Does that mean Bounce Rates influence your Search ranking with Google’s algorithm?

From what we understand, we believe so. It can be seen the initial click showing the visitor has arrived, but after that, it is regarded as an approximation metric because it doesn’t show the visitor clicking away. “Why?” we enquired.

Well, our trusty Web developer Alver pointed to us, that there is a flaw with Bounce Rate as a performance metric.

In Google Analytic another metric that looks at the time your visitor spends on your page. This metric requires 2 clicks (Entrance & Exit) to calculate your visitor’s time on the page.

Frequently, the second click is absent from the equation. Consider, how many times have you spent say 25 minutes reading a page? You found it engaging and without any concerns. Now, did you close the tab or did you Exit Click?

If the latter, the session is logged as a bounce. The same result occurs when you open a link in another tab and leave the first tab prior to closing your browser.

Now, look at the time when you have visited and clicked away within say 10-seconds. It is clearly an actual bounce. You have landed on the page, quickly decided the content was not what you were looking for and bounced away.

Revalue the first example of spending half an hour reading an exciting and engaging page of content surely shouldn’t be judged as a bounce.

Just ponder, how many of your favourite websites where you gladly visit often may well have a high ranking because of their excellent content but adversely have high bounce rates.

As a result of this flaw, we all may need to cease relying on Bounce Rate. Instead, focus on a robust attention metric, for example, Dwell Time.

This metric measures the actual length of time your visitor spends on your page prior to returning to the SERPs.

Thus, the longer your visitor’s dwell time, the more positive the evidence that your visitor has probably consumed a large percentage of your content. If not all before returning to SERPs or indeed gone on to perform another action on your site such as placing an order.

In the light of the above should you ignore Bounce Rate and only concentrate on Dwell Time?

We feel the answer is NO you should not ignore Bounce Rate and replace with Dwell Time in your learning process. But it doesn’t hurt, to understand what both metrics can teach. Furthermore, you can act accordingly with both insights of your visitor’s actions when they arrive on your page.

How do you increase your visitor’s Dwell Time?

Not an easy question to answer. Our research has produced these Calls To Action (CTA) we all should.adopt to assist us all to attract and hold more traffic to our pages.

Consistently produce great content.

You like us should aim to produce content that to our visitors is useful, accessible, relevant and engaging. It doesn’t matter if you are creating blogs, articles, infographics or videos. The same rule applies to all.

Accompany your content with relevant Internal Linking.

We have recently begun adding relevant internal links. The results will provide a better visitor experience. Thus ensuring our SEO strategy achieves the maximum opportunity of both gaining a robust ranking position with search engine spiders.

You can persuade your visitors to remain on your site by making it simple for them to navigate around your site. Look at, providing strong incentives for them to read other relevant articles or blogs. Ensure the content is not dissimilar to their original search, so as to, remove the need for them to click back to SERPs.

Ensure your page load Time is completely optimized.

It is easy to believe that a high bounce rate is caused by poor content. How many times have you clicked away when you get to a site and the loading time seems endless?

The problem has begun immediately before you have had a chance to read. In our busy world, we cannot wait more than two seconds, our fingers begin to move to the keyboard again to commence a new search. With that in mind, before examining your content, check the time it takes for your visitors to view the content.

Visitors read your books, visitors scan your web pages.

A valuable lesson I recently read, and it had an immediate impact on how I wrote our articles and blogs to say a year ago. In the same way, you need to ensure your content is accessible with formatting your pages.

Make them welcome, and direct your message to the busy visitor on a packed commuter train. The same person who will feel the need to keep checking up to see where he is in his or her journey. When their eyes return, it should feel natural to them and simple to reposition to where they left off.

  • Ensure your content is less visually challenging.
  • Make good use of white spacing. (It allows your readers to rest their eyes.)
  • Use Headers appropriately. (Helps the spiders.)
  • Include Subheadings. (Assists readers to return when distracted.)
  • Wherever possible add bulleted lists. (Look what I have just done.)
  • Add images relevant to the article or blog. (Avoid overwhelming your reader.)
  • Don’t overdo the number of images. (The can become a distraction.)
  • Keep down the number of Ads, Offers & Award Emblems. (Readers hate them.)
  • Be aware of your pop-ups on your page offering various services. (Don’t push.)
  • Prompt your visitors to ONE clear Call to Action. (Make it easy for the reader.)
  • Serve content relevant to your keywords. (Vital for optimization.)
  • Pepper sparingly useful & relevant Internal Links. (Otherwise, creates readability issues.)
  • Ensure your site navigation is effortless & clearly understood. (You know how fickle we visitors are.)
  • Remind yourself, your visitors are in control when on your pages.

Do not solely focus on your website, remember your visitors will more than likely visit you via their mobiles first.

When I think back to a short while ago, I would wait until I arrived home to do any browsing via my laptop. Now, I see myself researching content on my mobile. Our smart mobile devices have started to replace what we thought would never fade away – our trusty laptop.

Now, everyone with a website must ensure they optimise for mobiles and tablets, to say nothing of, checking the speed of the mobile page load time. If they do not, it is certain, it will not matter how beautiful the page looks if the load time goes past a minute. Forget it a bounce has occurred.

Summary to Bounce Rates and Dwell Time.

Without hard evidence, we feel you should play safe and adopt the belief that both Bounce Rate & Dwell Time are factored for ranking.

It stands to reason, if your visitors remain on your site for extended periods, they must be contented and engaged with your page and its content.

Remember SEO doesn’t mean Search Engine Optimization anymore. It has been replaced with Search Experience Optimization.

Finally, henceforth, remind yourself, your visitors are in control when on your pages.

If you have enjoyed this article and found it helpful, please check some of our other articles:

A checklist to ensure your SEO is technically sound for 2019.

A Beginner’s guide to SEO statistics and terminology for 2019.

Which 2019 SEO Trend will add the most impact to your brand?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

Favicons. What are they? What are their purposes?

Favicons. What are they? What are their purposes? I often saw small images on websites and their pages. One day I ask the questions and here is what I discovered.

Favicons are icons associated with websites.

You will find them displayed in the address bar of a browser. Favicons permit access to the site or next to the site’s name in a user’s list of bookmarks. Now how do you create one?

Favicons are there for show, they have no other purpose regarding performance on Search Engine searches (SERPs). Likewise, their speed and functionality are not measured. Their uniqueness is their ability to bring to the attention a detail that ensures websites stand out. Thus from a branding point, they are essential.

Derived from the words Favourite & Icon, by the Microsoft Internet Explorer 5. Originally they were used to estimate traffic to a site by counting the number of visitors. In today’s technical world Favicons are more geared to enhancing the user experience.

Favicons purpose is to assist you with your branding.

You add them to your browser when you visit a site and download the products for future use. Also, browsers display Favicons when you create Short Links for your corresponding site in tablets, smartphones & Laptops.

An excellent example of a Favicon is the LinkedIn favicon. Look at the image below, as soon as you see it you instantly know who this company is by its recognisable global brand.

You will see this Favicon on their website, and their social media presence as well as their marketing materials.

Favicons add colour & detail to your Tabs & Bookmarks Bar.

This unique feature has a brilliant benefit. It becomes more accessible for your readers who have problems with reading the text to select your website when they spot the Favicon.

Personally, my browser bar is full of Favicons that make life simpler for me when requiring a particular tool.

Top Tip1: For an instant benefit, try a new approach with having Favicons instead of text on your browser bar.

Have you occasions when your screen needs to be in split mode? Favicons are a fantastic solution for working with limited space. Each is designed to be clear and distinct in appearance. I could not imagine going back to text with my Browser bar proudly displaying YouTube, Grammarly, Hangouts, BBC, and many more.

How simple is it to incorporate favicons on your Website Browser?

You will be pleased to know, effortless. Follow these easy pointers:

  • Create a 32 x 32-pixel canvas in a tool like Adobe Photoshop.
  • This size will help you when designing with the extra space to work with.
  • The size of the Favicon should be 16 x 16 pixel when completed.
  • Keep the design as simple as possible & feature little to no text. For obvious reasons the area will be small and the text unreadable to most naked eyes.

Top Tip 2: Ensure your brand is presented by your new Favicon, do not forget to save your image using either JPEG, PNG or GIF.

  • Once the design is completed, and you have your image ready, upload to the public_html folder of your website.
  • For ease of memory, when creating the file name, keep it simple, use “Favicon.”
  • This task will allow the filename to become either Favicon Jpeg, or Favicon Png or Favicon Gif. The file extension depends on the type of file you have saved.
  • Finally, Rename the file as “Favicon.icon.” By achieving this task, your website will know that the image is, in fact, an icon. Thus allowing your site to recognize it as your desired Favicon.

Things to bear in mind regarding Jpegs, Pngs & Gifs.

Jpeg (Joint Photographic Experts Group) is a popular image file format. Used by digital cameras to store photos. The compression algorithm is “lossy,” meaning some image quality will be lost during the compression process.

Png (Portable Network Graphics File) is an image file. It contains a bitmap of indexed colours & uses lossless compression similar to a Gif file. But without copyright limitations. Many Png files store graphics for Web Images.

Gif (Graphics Interchange Format) is an animated bitmap image. It combines several other images or frames into a single file.

Important question. How do you use Favicons?

Just follow these three crucial but straightforward stages:

  1. Upload the Favicon.icon file to your server by pointing your Browser Address Bar to your FTP server. It should look similar to ftp://Username@yourwebsite.com.
  2. Press enter & the browser will ask you for a Username & Password. As soon as completed, upload the Favicon.Icon file to your Root Folder.
  3. If you are using WordPress, either you or your website developer, should insert the code below in the Head area of your header.php file:

ㄑlink rel=”shortcut icon” type=”image/x-icon” href=”く?php bloginfo(2url

  1. When completed, upload the file again to where it came from. Many browsers can find your 16 x 16-pixel icon in your Root folder by searching for the name “Favicon.Icon.”
  2. If you are creating a Favicon using Photoshop, then you should get the best results from your Favicon. By downloading the Plugin Telegraphics, you will have a professional looking Favicon. Do this before working with Photoshop.
  3. Stage create a new doc in Photoshop, select menu followed by New.
  4. Set your canvas to 64 x 64 pixels to make it easier to work with. Follow with pasting your Logo into the doc.
  5. Select Image and select “Image Size.” Reduce to 16 x 16 pixels.
  6. Re-sample Image followed by “Bicubic Sharper.”
  7. If not satisfied with the result, and wishing to make alterations, follow up with: “AltCrl/AltCmd+Z”
  8. Finally, If you are pleased and contented, click on the menu “File” & click on Save as “Favicon.Icon”

Summary to this article titled Favicons. What are they? What are their purposes?

Now, imagine seeing your own icon in everyone’s Web Browsers & Bars. My advice to you is care genuinely with regards to your chosen Favicon. If you do not, it will be a disastrous decision as there will be a massive negative impact on your website and overall business.

In conclusion, it is necessary to keep seeking as many new ways to interact and create brand awareness. You already know, finding creative ways to achieving your goals for improving your online presence will be a continuing challenge.

By obtaining your own Favicon will be a big step forward. Remember it is simple to do.

For myself, when I see a website with a Favicon, I am immediately drawn towards it. I suspect you are already in the same place as me. Favicons are incredible, and they give you that feeling of trust when seeing your favourite ones.

These amazing little Favicons represent professionalism, attention to detail not forgetting, appreciative quality.

See you all again soon with your brilliant and eye-catching Favicons! Why not send us a sample of your new creations and we will include them in our Newsletter.

Previous articles you can explore & read:

A Checklist to ensure your SEO is technically sound for 2019.

A Beginner’s guide to SEO statistics and terminology in 2019.

Which 2019 SEO trend will add the most impact to your brand?

What characteristics are needed to ensure a well placed website?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.