How & Why should you Incorporate Social Media into your Website? Social media ranks highly with search engines and people. A great way to make a first impression.
As soon as you mention the words Digital Marketing the next two words you will hear are Social Media. Universally they go hand in hand, but why is it so important?
When you integrate the two elements, you the Website Owner and your Visitors will reap the benefits of communication with each other. We have to cover the harsh reality first. Little more than 70% of Small Website Owners have a right grip on enhancing their visitor’s experience with their brand. Are you and your brand in the remaining 25%?
The majority of small business who do incorporate social media must be right surely?
Social Media is an excellent Marketing & Advertising platform for enterprises to harness completely. Correct?
You will be pleased to know the answer to both the questions is YES.
So let me come away from the original question and explain to those who do not know quite how to incorporate Social Media into their sites. Here are some basic do’s:
Include Social Share Buttons on your site.
All things considered, there are many arguments about where to house them. Sit down with your Marketing Team and talk it through. My thoughts lean to not putting them on your Home Page and inadvertently inviting your visitors to click away to a social channel.
Consequently, Google and other search Engines may interpret a lack of interest from each visitor that does.
- Ultimately, multiply that by hundreds or thousands and you have a problem. In that case, it could be resolved by placing them further into your web pages.
- Once, the issue of where they are to be displayed is resolved. You can rejoice in the knowledge that you are providing the opportunities for your content to become shareable with the potential of going viral.
- Furthermore, this action will increase your brand awareness. M
oreover, it is in effect a FREE marketing tool for your Marketing Team to trigger that all-important human desire to share what motivates us to do so.
As a matter of fact, I at sixty-three shared three short YouTube videos to my family and friends this very morning.
When I ask myself why? It is because if Iams astonished, excited, in awe, engaged, interested & informed. I immediately wanted to share those feel good emotions.
- Equally, I do not bother to share if I am receiving negative or deactivating emotions. I do not enjoy ruining other peoples days, and I am grateful when someone enriches mine.
- I am not the only one who feels this way. According to a study conducted by Ipsos, it showed that over sixty per cent of online sharers would share what interests them. Furthermore, this is followed by over forty per cent of what makes them laugh out loud and over twenty-five per cent who found the content was intriguing. So the lesson here is:
Ensure your content triggers all the positive high arousal emotions that will generate similar reactions from those you share with.
To Increase the engagement organize the content you are sharing in an easily scannable & eye-catching way.
By following what I have written will ensure you are reminded to utilise a significant component of content – The Aesthetics.
Break up the text and similar to what I am doing add pictures, typography, subheadings, and small paragraphs and allow the chosen font to make your text simple to follow. (Also for mobile readers use a font size of 14, it will help their eyes.)
Not to mention permit your visitors to spend their valuable time comprehending the messages more than attempting to read the words.
In addition, if you link up your brand & Facebook with organic videos, you will notice an increase in visiting traffic.
Facebook and other social media platforms have algorithms that place videos in a higher position than photos and text posts. It makes sense to invest in original and relevant videos to your brand & website, and of course, connected with your social share buttons.
Now Do you insist on visitors Signing In or Logging In when you incorporate social media?
Personally, I have no preferences whether I have to Log in or create an account using my email address with a password, but many others d. In short, yes, the first option is swift and straightforward whereas, the second option is tedious and becoming outdated.
But for the most part, I am contented with either, but not all visitors will share my outlook. Consequently, they do not want to waste their time so be aware you could be alienating a massive audience who prefer an easy and straightforward process of just Logging in.
I know why, but how do I sell my products after I have incorporate Social Media?
The purest form of ecommerce when using social media platforms is to interact with all new prospects that are attracted to your product range. Ultimately, give each prospect value and trust by openly answering their questions.
Additionally, at the same time respond to any comment you receive good or bad. Furthermore, do not ignore the negative comments turn them into positive outcomes.
Finally, throughout the selling & buying process share your content. Be thoughtful about your prospects considerations and allow them to experience trust with your openness & willingness to engage.
Now let’s examine Cold calling vs. Social Selling.
For those of you who have experienced as I have Cold Selling via telephones, it is full of negative responses and demoralising time wastage to often a fruitless cause.
I have witnessed salespeople making as many as a hundred calls per hour to obtain one lead to a possible prospect. So in the light of this, how does Social Selling compare?
Comparatively, the old sales model is about Sales demonstrations and Qualifying Leads whereas Social Selling is about engagement and education.
Now the B2B model of selling allows social media networks to reach those valuable prospects and educate and converse with them. You can openly share how your brand will assist their business interests and at the same time nurture them through all the content on offer.
In addition, this increased confidence is also reflective of the enormous rise in ecommerce sales in all fields throughout the world. It is probably based in the billions of transactions being completed each year successfully via Social Media.
So how do you become successful selling with Social Media?
Come to know your prospects demographic characteristics, research which preferred social networks they actively use.
As a small guide, if you are retailing products to young people, you will most likely find them on Facebook & Instagram. Business deciders & Influencers will equally be seen on Linkedin and/or Twitter.
- By the same token, Identify the appropriate Twitter Users to build up your network.
You can help your cause using a great network tool called Followerwonk.
It provides lists of top rated Twitter Users when you type in keywords that identifies them.
- Create a short list of 10 to 15 companies you wish to interact & do business with.
Find them easily on LinkedIn, Facebook and Twitter, follow them and when they have published results. Offer congratulations to them. Follow their Tweets and engage with their status updates.
- Customise Linkedin’s Saved Search feature, receive notifications on prospects who match the profile you have in mind.
When you begin using this feature you will often see the people you are already connected. The Second Level Connections, complete your perfect prospect file and delete your First Level Connections. You can then head back to the top of the page and save your search.
- Share knowledge & your expertise with Linkedin groups.
There are just under 2 million Linkedin registered groups to research for potential new clients and partnerships. Your own viewing figures will rise and send an invitation to connect with the right ones.
Follow up with a customise message saying thank you for viewing your profile and invite them to connect with you.
If your brand has become a topic of conversation, join in and participate by adding value.
You can do the same with Twitter and other social networks by following the golden rule, provide value and share relevant content, and not self-promotional content.
In summary to this article titled “Why should you incorporate social media to your website?”
Selling on social media is all about building strong organic and trustworthy relationships. You will attract the right people if you are known for providing consistent value to all.
The benefits outweigh the challenges. Failure to embrace and incorporate social media for business will result in you losing out on seeing your sales expand upwards.
Your ecommerce site should be entirely integrated with social media. Permitting you the opportunity to engage with the millions of users who use the same Social Media platforms.
Equally important all comments are an excellent sign from real clients and customers. Together with you will have instant free access to trends, discussions, & feedback, all of which are opportunities to engage and sell.
We hope this article goes in some way towards your fuller understanding of how and why you should incorporate social media and the importance of displaying each message with freshness, engagement, and excitement when posting them.
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Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.
He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.
Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.