A Checklist to ensure your SEO is Technically Sound for 2019. If you are a new website owner, it will pay you to have a quick reference checklist.
In one sentence. You need excellent content with great links and no technical problems in 2019.
Sounds like Utopia, and if you are confident that all is rosy in the garden, then you can relax. Sadly that is not the situation with many in the SEO business. Why? Simple not enough thought is given to maintenance and auditing. Left unchecked, it will eventually hurt your rankings and traffic.
Most of us started out as Content Writers trying to come to grips with Optimization. The very thought of Servers, spidering and crawling never enter our thoughts. But those days of ignorance at some point in all our writing lives have to reduce and disappear.
Now it is time to understand what a Developer’s technical world is all about. Even if it is first base. Also vice as verse, Developers also need to know some fundamental aspects of marketing.
So pause just for a moment and ask yourself these two simple questions and listen to your honest answer:
Do you have an understanding of the underlying technical issues that can at anytime harm your website? Is your SEO technically sound for 2019?
We have created a Checklist for you to ensure your website is technically sound, and for those likeminded non-technical people. We that is Paola and myself are useless at fixing things, but a dab hand at knowing when something is wrong. Whereas Alver is our Whizzkid.
So we hope this blog will enlighten as many of you as possible. It is not a definitive compilation of every technical problem. But it is there, to provide some key areas that will always need checking out or passing to your Website developer or WebMaster from time to time.
The first point of action, save the following checklist to your drive for future use.
- Is your site is underperforming? It could be your site is not as good as you thought it was, your competition is doing better, and your brand is failing because of the difference in quality on offer.
- Has your website suddenly suffers a noticeable drop in traffic? Run a Diagnostic Traffic Drop Check. It could be something that has nothing to do with the technical side of your business.
- Check, has the speed of webpage loading gone to the point of being static? It is well documented that an ideal position for your pages should take under 2 seconds to show itself in its entirety. Check your site’s speed loading with tools such as webpagetest.org or GTmetrix. Both these tools can give you a great indication of how your website comes together.
It will not hurt to track & optimize other speed metrics, for example:
|First Byte||Initial Paint||1st Meaningful Paint||First Interactive|
|Page Load||Interactive||DOM Content Load||Mobile Friendly Tool|
- In today’s age of mobile first, check your Responsive Design. By doing this check, it will allow you to see your user experiences (UX) across all devices. It now appears everyone in the world owns a mobile device and will turn to it long before they will switch on their laptop.
Therefore it is imperative to locate and repair any issues that will give a negative impact on your site.
- Have you permanently moved a webpage to another location? It could be you have deleted it or changed the URL. Whatever the reason for SEO reasons uses a 301 redirect which will inform the Search Engines of the permanent removal of the page. A useful tool for this is Redirect-checker.
- Has your website reached its limit with regards to Google Crawl Budget?
Not sure what that means, well simple Google Crawl Budget is the amount of time, money, and resources they are prepared to spend on your site.
By regular monitoring, Google’s Index Coverage Reports and their crawl Statistics via their Search Console will permit you to notice and resolve any indexing & crawling issues such as Onsite duplicated content or displaying an events calendar that heads to 100 years from now.
- It makes sense to request from your developer any server log files in order for you to analyze what Googlebot is doing on your website and decide what action you will need to take to improve on it. There are two more useful Crawl tools to check out called Screaming Frog & DeepCrawl.
What does the future of Technical SEO look like?
Google has commenced rolling out its Mobile-First Index, and we must all accept the modern web we are all working in does not need a keyboard, a URL and even not the actual internet itself. The words everyone must commit to memory are “Device-Agnostic information.”
We all need to ask ourselves as website owners “How simple is it for my content to be extracted by Google and other Search Engines from device to device?”
- Ranking for featured snippets. You now need to find out if your content passes the benchmark for successful extraction of data from your website.
- Semantic Markup. You also need to know if Google finds it simple and easy to interpret your content you are publishing and can figure out what they should do with it.
Only Teamwork can achieve the goal of ensuring your SEO is technically sound.
Please understand to make your technical SEO work robustly, you will need to team up with all your SEO Professionals, your Website Developers, and Website Designers. It is so important that you all are working on the same page.
Make sure from today all the SEO professionals in your organization can comfortably converse with the developer and have some knowledge of the inner workings of your website. It would not hurt for them to experience the world of coding, albeit at a basic level.
Likewise, ensure the developer understands the world of SEO from your professional ‘s point of view. This should create the ability to surmise how their codings affect profitability.
Do not forget that not all Website designers fully understand UX, investigate and ensure yours does, an eye-catching website is practically useless without it.
By ensuring your SEO is technically sound will allow your website to be able to monetise itself. By focusing on improving all user experiences will go along way
in allowing that to happen.
Our article has focused on highlighting the importance of technical SEO. It is not the answer to everything, but it will make your life more comfortable in the long run.
As I said at the commencement of this article if you are not a techie type person, do not worry, just like running a car, you do not need to be a mechanic.
But knowing how to change light bulbs, figuring out where to top up your oil levels, and knowing where the spare tyre is stored goes a long way in keeping your stress levels down. The same goes for a website.
Always be conscious of the health of your website, be vigilant to any problem arising and pass on your concern to your developer and his team.
We strive to bring you articles that came about from questions that arise from time to time in our brainstorming sessions. Here are some more questions that needed answers:
Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.
He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.
Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.