A Beginner’s Guide to SEO statistics and terminology for 2019

A Beginner’s Guide to SEO statistics and terminology for 2019. A step by step guide for Newbie website owners and budding entrepreneurs.

Have you struggled with remembering all the statistics and terminology associated with SEO? Could you find a reference point useful in your everyday life as a newbie website owner or fledgeling SEO marketer?

We wanted to create our Calibri version of a Beginner’s Guide to SEO statistics and terminology for 2019. As we discovered each new snippet, we added a brief description to each to act as a point of reference to allow you to research further. An added bonus for us. We could learn new aspects of SEO too.

Many times, we had choices to make, and where necessary, we doubled or trebled up each letter. Thus enabling us to concentrate and to lean towards what new website owners & fledgling marketers would need immediately to assist them, with a one-stop reference point.

But first, let’s look at some revealing SEO statistics in 2018.

Please do not worry we have written these SEO statistics and terminology in a way to make it easy to understand.

  • Over 4 million searches are carried out on Google alone every minute.
  • Close to 40% of all Global ecommerce traffic commences with a search. Of which 4% is from paid search and 35% from organic searching.
  • Nearly 95% of all online experiences start with at least one of the 350 Search Engines available.
  • 43% of us consumers will do online research while in the store.
  • We are now using our smartphone devices to commence searching at a rate of 1 in 3 prior to visiting any stores.
  • 50% of our search queries will be four words or more.
  • Between 70% to 80% of users ignore & dismiss paid ads within their search results. Clear evidence we focus more on organic results.
  • You can expect 50% of all your future searches will be voice searched in the next 2 years.
  • 58% of your searches will be made on your mobile and not your desktop.
  • 97% of page-one results will comprise of at least one image.
  • 46% of our local searches will come from Google.

Let’s look at a brief history of Search Engines & SEO statistics and terminology.

  1. 1993 Archie Query Form, the first search engine was launched. Original a school project to gain information once per month from their archives. Notice the “v” missing in their chosen name.
  1. 2 1996 Ask.com, formerly Ask.jeeves was launched to spur on users to ask questions in their natural language rather than using keywords.
  1. 3 1997 Yandex.ru was launched in Moscow (You might be forgiven for not knowing this stat.) later reports shows the company to be worth over $7 million in 2004.
  1. 4 1998 Google.com & MSN.com are launched. The latter is a web portal with a  related collection of internet services & apps designed for mobile devices and Microsoft.
  1. 5 2000  Baidu Search Engine originating from Beijing in China is launched. To this day it has continuously been the market leader in Asia.
  1. 6 2002 Yahoo purchased Altavista & All-theWeb, and from this arrived Yahoo Search. Yahoo’s roots can be traced back to Stanford University and 2 Electrical Engineering students who originally named their search engine: “Jerry and David’s Guide to the World Wide Web.”

2004 Google Suggest is launched that uses a predictive search algorithm based on popular searches to predict a user’s search query. As you type, it will provide a dropdown list of suggestions that will alter as the user adds more characters.

  1. 8 2005 Personalised search, Google local, nofollow attribute and XML sitemaps are introduced. This latter is data that uses Extensible Markup Language.
  1. 9 2009 USA based Bing is launched, later to merge with Yahoo. Google Real-time search also began. Bing is a Microsoft owned search engine. Bing provides a variety of services including web, image, video, and map searching products to 85% of its US citizens who are in the 35 to 64 age range.
  1. 10 2011 Google Panda affects 12% of all search results on its updated roll out. It was designed & developed to lower the rankings of “low-quality sites.”
  1. 11 2011 Schema.org community of creators, maintainers, and promoters of structured data for the internet, web pages, and email messaging.
  1. 12 2012 Google’s Penguin rollout impacts just over 3% of perceived spamming sites affecting English queries.
  1. 13 2013 Google’s Hummingbird joins the world wide web as Google’s first step in mastering voice search and the use of natural language.
  1. 14 2015 Google’s Mobilegeddon a mobile-friendly algorithm is launched to provide a positive boost to mobile-friendly pages.
  1. 15 2016 Rankbrain is announced to the world. It has the ability to tweak the algorithm by its self to identify the appropriate pages for any given search.

2018 Google brings us up to date with its latest rollout –  Mobile-first-indexing algorithm. Already new behavior patterns are emerging. 57% did not purchase from poorly designed mobile sites. In 2019 US mobile advertising will leap to 72% of expenditure.

Author’s top tip 1 – For “Newbie” Mobile Websites:
Use a font size of 14px instead of 11px and larger buttons.
Inform your users immediately what your website is all about.

Do not leave it until they have started scrolling downwards.
Stay clear of utilizing auto zoom and flash.
Pay particular attention to meta tags.
Optimize your content with featured snippets and relevant FAQs.

Do you know who has control of the desktop and mobile market in 2018 and probably in 2019?

No surprise with Google way out front with impressive figures of 92.59% on mobile searches and 72.87% on desktop searches Compared to their nearest rival from China Baidu with 4.57% & 12.84% respectively.

Future trends that will ensure significant changes in our SEO in 2019.

RankBrain aims to process 100% of our queries over the next 12 months. By utilizing the algorithm to target our incoming search queries to improve the search results. RankBrain will determine the content it finds, and couples it with the intent of our queries.

As soon as it can identify documents that are relevant to our questions, Rankbrain will consider it has determined an ideal match.

More changes will arrive with algorithms such as Panda, Penguin, links and user engagement.

Watch out for the growing presence and importance with Google’s snippet box:

Already figures are showing 25% of searches are triggered by the content in these boxes.

Author’s Top Tip 2 for Beginners, implement best practices from the outset.
When negotiating answer boxes, find the keywords that are the triggers.
Focus on implementing structured data.
Make use of tables, lists, and of course tables of content.

More focus for good reasons on Mobile vs Desktop searches will be a continued trend throughout 2019.

In 2017, USA sales figures showed that 13% of USA households owned a Smart Speaker. That figure is heading to a predicted 55% in three years. Searches of more than 10 words are becoming the norm. Couple this rise in confidence with the lowering of error rate and the ability to understand natural languages.

Author’s Top Tip 3 For Newbies to optimize their Voice Search.
Utilize natural language feature. It makes sense as your users use theirs.
Voice searches are general questions in nature. Optimize all keywords in an “interrogative format.
Ensure your website is Https with fast loading speed. Combine with the

highly shareable content of at least 2300 words. Your efforts will show up
for voice search.

Here is an overview of what factors Google will consider when ranking your new website.

  • Your website page speed. The top rank site will boast a 1900 ms. Remember 47% of us will not wait more than 3 seconds for a page to load. It will get worse the longer the download takes.
  • Content no longer short and precise. It needs to be long and informative. Don’t write just for the sake of it. Google is looking for star quality that will enhance their customer’s queries to the fullest. To give you a benchmark Google’s average first page results contained at least 1,890 words. Not characters – words.
  • 50% of Search Engine queries are four words or more. Primary keywords have been replaced with specific long tail keywords. Why? Because they provide context to your content.
Author’s Tip 4 for “Newbies”: make full use of longtail keywords.
They tend to be less competitive.
These keywords assist with voice searches.
They are perfect for optimization on mobiles.
72% users with voice-activated speakers use this feature daily.

  • Your Backlink Profile. You will need to master this as swiftly as possible. Again to give you a benchmark to work towards a typical top 1 ranked site has almost 6 times as many links than the tenth ranked site.
  • Bounce rates are never ignored. Yes, the measurements appear flawed, do not dwell on it. Just make sure through your content readable and accessible to return to when distracted.

Certainly in the cases where your user is a commuter. If you put this at the forefront of your mind, the rate for a customer to bounce from your site will be minimal.

  • Click through rate or CTR will undoubtedly improve as you reduce your bounce rate. Also by increasing your SERP rate of click-through will definitely lead to higher rankings with Google. There cannot be a better feeling of witnessing an increase in interest, followed by credibility.
  • SSL Certification with your site using Https is paramount. As a further benchmark, 27% of top ranking websites use https.
  • Latent Semantic Indexing or LSI keywords. Sounds complicated but is not. These are keywords semantically related to your primary keyword. Google’s crawlers using a mathematical method to determine the relationship between concepts and terms in your content. They, in turn, will collate and identify commonly used words and phrases as the keywords for the page.
  • Illustrations and images. We learned early on in our development these two features are vitally important, and you will see we make much use of them to aid our UX.
  • Time Spent or Dwell Time by your visitors on your website. The longer they are there, the more beneficial the experience will be gauged by Google as a positive impact.

Our recommended SEO Tools for  “Newbie” website owners and “fledgling” SEO marketers for 2019

Link Building
Content optimization

Technical SEO
Backlink Analysis
Keyword Research
Video SEO

Our Beginner’s Guide to SEO statistics and terminology conclusion for 2019.

Google’s machine learning programme known as RankBrain has commenced this year by providing relevant results to user’s queries. Already in such a short period, of time RankBrain has become the third most influential factor for search ranking.

Backlinks (Number one and Content/Keywords number two).

Very soon 100% of Google queries will be processed by RankBrain. So we all need to adapt to it and rapidly. The superb advantages of RankBrain are:

  • Its ability to understand what your content is referring too.
  • It will value your user’s satisfaction and provide CTR improvements.
  • Increased benefit of Dwell Time with the decreased disadvantage of bounce rate.

Finally, we wanted this guide to be the basis for beginners & new website owners and future SEO marketers. In writing and researching we learned of many statistics and terminology. It helped us to take action within the first two weeks of 2019.

Low cost hosting is expected but what if you are offshore?

A checklist to ensure your SEO is technically sound for 2019

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

Which 2019 SEO trend will add the most impact to your brand?

Which 2019 SEO trend will add the most impact to your brand? A question for all website owners and online entrepreneurs.

Where will you gain the highest visibility for your brand and online business? Will, it still be with Google or another source in 2019?

These two questions were at the forefront of our minds when researching which 2019 SEO trends would really matter for all of us in coming months. Come and explore with us and see what we discovered.

Author’s note; Readability and content is crucial. See how we break down our content into bite-size chunks with the addition of page headers and title tags. Everyone needs a breather when researching.

By answering the question at the beginning of your articles assists the reader. It saves them time and energy. They will be grateful and if your content keeps them engaged – you will become king too.

In today’s article, we will examine which 2019 SEO strategies and best practices will assist you and us with driving more traffic and revenue to each of our online business.

We researched what many SEO professionals are advocating and identifying for 2019. Through their eyes, we all can focus on doing the right thing. Because it stands to reason if they are excited about an all-important trend. Then we all should be. It’s time to sit up, pour a cup of coffee and take notice.

Firstly, let’s look back on what happened to SEO & SXO in 2018.

The big game changer had to be GDPR. We remember back in March rushing round researching to ensure we had the crucial information to comply with the new European Regulations.

We witnessed the second big game changer. The shift (for the benefit of all) on content, and how the focus on Expertise, Authority and trustworthiness was now crucial.

Google announced in early 2018 that its algorithms would intensify its focus on evaluating the quality of all website content. It was now examining the depth as well as the breath.

Now only sites with exceptional quality and depth would rank highly. The other sites, which in turn lets face it would be the majority would suffer. Our excuse – we were brand new, we were learning. There can be no such excuse for 2019.

Google wants us to solve problems, it wants our content to motivate, excite, inform and engage with people, who just happen to be their customers.

As is usual we saw new algorithm changes and updates. Just look how SERPs has changed. On the horizon, A1 is now having its impact felt in many ways. Undoubtedly exciting times for all.

We thought should we list them in number order, but we all are trading in many different niche markets. What may be crucial for us may be a negative for you.

So we decided to find the ones that ALL of us across the board need to focus on in 2019.

Know your audience & their User preference. For Paola our lovely strategist, it’s all images and video. For the old-fashioned one – Yes me. I am all about text and audio.

The message we are getting is images and videos such as YouTube and Vimeo will become so much more significant in 2019.

My message is: tomorrow’s high ranking websites will be those that explicitly engage with all their audience. The same sites, that will enhance every user’s experience and journey.

The very same ones that Google and other Search Engines will come to trust with their customers. Remember every search begins with a query, a phrase or a word. Whichever is the case, the answer must be available in its simplest of forms.

Query leading to Keywords and content = success

My professional writing career started with books, now I also create content for websites, online magazines, and review sites. At all times knowing I must adapt with the different ways many of the audiences will interact with the content. I love the saying:

People read every word in a book, people scan content on web pages.

So when placing my content writer’s hat on, I know keywords are king. Those very crucial keywords have to focus heavily on the user’s intent. Is he or she purchasing, are they manufacturing, or are they researching?

It does not matter the reason, it matters what keywords they will be using when placing their original query.

Another significant point. What stage and where exactly is your potential buyer in regards to the Sales Funnel? Is the querist in need of a broad term or is he ready to purchase and therefore is expecting a more knowledgeable response?

When we started writing articles and blogs we were not really focusing on the keywords or phrases in such a way as to engage a customer. There we have admitted it. Why, because we were learning and adjusting as each new lesson appeared.

Now we are focused entirely on not just matching the keywords and key phrases but ensuring our article lengths have grown considerably from 1000 words to an average of 2500 or more.

Included in the same 2019 focus, if our audience is asking a question, or making a sale, or becoming a prospect, we will do our research thoroughly, and we will give solutions to their problems. We will place SEO second to SXO. That way we should come out on top in 2019.

With this approach we believe we are ensuring that our content comprehensively meets the questions asked by our audience.

2019 is the year we have decided to go further by anticipating what the same audience’s follow-up questions will be and answering them too.

This way there will be no need for the reader to be dissatisfied and look elsewhere. In time we believe our audience will grow with that all important trust in us.

We anticipate we may need to look at not only how Google works with us but also what other Search Engines will bring to the marketing and optimization tables.

Does Yahoo, Bing, YouTube, Amazon or Apple have new developments not yet announced that will make us all pause for thought?

When we are researching yes we head to Google, but equally, we head to YouTube too. We would say it is very much a 50/50 rate now for us. Experts predict video research will increase to above 80% of internet search within three years.

Time for the second coffee and maybe a quick visit to the “little house at the back of the garden.”

Okay, you are back and settled again – Great let’s roll on.

Yes, optimizing for Google will continue. But, there is so much more we have to take into consideration as SEO marketers and content writers.

You the reader are someone’s customer too. Are you searching via an App? Are you searching via Youtube or Podcasts? Has the penny dropped?

Many of us are focusing solely on website optimization and ranking. But we SEOs should become multi-faceted and do precisely the same as we do as customers.

For myself, Paola and Alver, our focus for 2019 has already begun, we are thinking way beyond driving users to our websites. We believe with Google’s dedicated and hard work our website rankings will trend upwards given enough time for Google to build trust in us.

We are working out on positive ways to gain visibility for our content to feature in as many snippets and conversational interfaces as possible. Ebooks, videos, podcasts, social media platforms, influencers, webinars and hosted articles will all play their part this coming year.

That means all three of us at Calibri are going to be busy too. It is going to take man-size efforts in producing the best content with engaging language and easy of CTAs for our audience on fast platforms geared to ensuring the ultimate SXO for all who visit us.

Up to now, we have not introduced shopping carts, we will be in 2019.

We accepted we were the newbies on the “South American block” in 2018. Now a new year has dawned and many new lessons for us to grasp. We are so looking forward not with fear and trepidation but with excitement.

With us becoming retailers on the internet the following new optimization pointers have to be addressed, if we are to be successful:

  • Users can comfortably navigate around the website.
  • A swift conversion process from visitor to buyer.
  • Relevant results for the customer as they search through the site.
  • Contented repeat customers remain contented customers and allowed to restock quickly.
  • Customer questions relating to their orders dealt with professionally & courteously.
  • The possible implementation of “Chatbots” to provide primary responses to questions and able to give procedural tasks.
  • Finally, the ability of each client knowing at what stage of the sales funnel they are at.

We cannot imagine what we are going to be writing next December for 2020. Whatever it will be we will do so with pride.

When we are interviewing potential clients with their vision on what their successful online presence will look like. The one thing that is certain to be missing:

The structure of all their content and what efforts will they put into place to continually keep it updated and simple for Google, and it’s crawlers to understand.

A1 is here to stay. In 2019 all contextual relationships between your content and your audience’s behaviours will matter greatly.

It is time for us all to investigate what information architecture, tags, metadata, and not forgetting structured markup means to both Search Engines and us as consumers and SEOs.

As the last quarter of 2018 has closed, we look back on the focus on improving and updating all the articles written so far. Now subjects such as Brexit, Coffee, indigenous giftware, and of course Content Writing Services in South America.

Our 2019 SEO trend and strategy consisted of improving our writing and the reader’s experience. We turned to Linking opportunities such as internal, frontal and backwards.

Now we have a fair understanding, and you will see from the latest articles coming out throughout December and those coming in January. Backlinking has played a significant aspect of our growth.

2019 permits us to continue our work with the added bonus of identifying the trends we have mentioned here today in this article.

Security has always been on the horizon in my working life and owning websites does not change that.

Google also feels the same, we as online business owners owe it to everyone that we are safe to engage with. Check with your Technical Guru, in our case Alver that we have a custom SSL Certification and not a shared one. I have been since assured we do have a higher certification.

If you wish to check your SSL security certification head to Globalsigns.ssllabs.com

If you do upgrade to a more secure SSL send a message to Google. They will appreciate knowing your commitment to security matches theirs.

Google Analytics will play a significant role in our future development. We will be able to commence tracking our progress on the following KPIs:

  • Google’s Mobile-First index. (Everyone now heads to their mobile devices for any information they search for. So does Google. Your ranking will depend on their findings.)
  • Tracking our keywords on both the desktop and the mobile. (This tool updates every 24 hours, and ideally, you should see similar trends on both.)
  • Daily checking our website and branding is performing at its optimal level. (it is ensuring the basics are functioning such as Crawl, errors, and broken links. Do not turn away from this focus.)
  • As viewers of our own sites, we can see how SXO is engaging. (Monitor what RankBrain is reporting. It will factor in all dwell Times and Bounce Rates. Both of which can adversely affect your ranking and whether your content is relevant.)
  • Track three key UX signals; Bounce rate, Average Session Time recorded and how many pages per session were viewed.

Have you started to identify which 2019 SEO trend will add the most impact to your brand?

  • Reviewing out SMM for any disconnections and fixing immediately. (There is enough correlation available to justify monitoring organic and paid social media platform promotional work.
  • Integrate your Analytics tool with all your Social Media platforms that your viewers are reaching you and sharing on.
  • The impact of adding video content via YouTube impacts our business. (These little nuggets assist in increasing Dwell Time.) Remember, YouTube is now one of the top three Search Engine.
  • Measuring the increase in linking and the advantages gained. Tracking all backlinks is simple to do. Check them via your analytical platform and see which article has attracted backlinks and how many. Then once identified check which links are trustworthy and acceptable to be linked to your content.

Our Concluding advice – Focus on your customers first, your messages second, and your brand 24/7

Our small size SEO brand will continue to evolve towards simplicity. Gradually our brand will become known. We believe and rely on Google’s vision for small businesses such as ours. For us, it is the focus on providing real value that counts above all else.

2019 is the year we will look back on as the breakthrough year regarding branding accessibility, organic snippets, video content, and online retailing.

A personal message for you; do you like baking and cooking? Exactly the same process keep everything simple.

The ingredients of a fully optimized website, with rich content filling topped with an outstanding social media presence, will bring success from the “easy to use” oven.

Finally, a question from the Author.

Those that follow our articles and blogs will always see a continuing positive message on the world of SEO and content.

What we would like to know is your thoughts on the continuing rise in personal assistance devices, for example, Siri, Sonos, Amazon Alexa, and Google Home.

Does that mean traditional Search Engines will be forced to provide relevant results on our queries based on the first try instead of the current list of choices?

Comment below

Credits & attributions to;





We are striving to produce and publish articles that will assist Newbie website owners and budding baby boomer online Entrepreneurs. here are more articles to explore:

A checklist to ensure your SEO is technically sound in 2019.

A beginner’s guide to SEOstatistics and terminology for 2019.

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

How do you simplify Grandad’s Complex Content?

How do you simplify Grandad’s Complex Content? your hero has an IQ of 227, one point less than the highest recording by the Guiness Book of Records.

The top score goes to Marilyn Vos Savant who scored the impressive score when she was just ten.

Back in the 1970s, your Grandad was a budding Astronaut, and now he wants to build an authoritative website on the world of walking in space.

How do does he create a piece of digital content that’s simple for his target audience to comprehend – regardless of how complex the subject matter? Firstly, let him know the path is simple to implement.

Tell him, he will need to explain things in their simplest terms, and in a way so as not to bore them. Otherwise, his audience will click away, and search for some other Ex-Astronaut’s more comfortable to consume content.

He is bound to respond with “Sure sounds like a simple plan, but how do you execute such a project?

So how does he curate content regarding complex or possibly tedious subjects (pause and ponder ethnographic (The study of People & Cultures) research of how booster rocket traction control works) simple to understand and exciting for his target audience? Check out this example from 2012:


It is up to your Ex-Astronaut Baby Boomer to decide. After all, he is the Curator of the clarity driven content. Does he need to include 100% clarity or can he rid say 80% of it?

Now it’s time to sit down with him over your favorite cups of coffee and pass on some great tips in making complex content appear easy to read for his target audience.

Tip No 1. Sometimes there are occasions when words alone cannot make a complex content clear and straightforward to comprehend. Your grandad will need to consider implementing other elements to his narrative, for example, he should bear in mind:

  • How his website is going to look like and how much imagery and context will he need to use..
  • All his webpages and his content will need to meet SEO optimization levels.
  • He will need to cater for all styles of learning and reading. Remind him also he will need to consider his readers who may need visual and audio.
  • Here he can meet the needs of visually or audibly impaired readers with an abundance of videos or infographics as well as images to assist and satisfy them.

Once he has a good grasp of all the elements he has at his disposal, often free or with a small outlay, he will not be long in building his chosen route. But remind him his contextual complex content is still the number one key to address.

I am sure if you ask your Ex-Astronaut the question:  “Who are your favourite writers?

He could tell you from the top of his head all the writer’s names, that he considered are his personal favourites to follow.

For me, it has always been Edward Rutherfurd, Jeffrey Archer and Ernest Hemmingway. All three highly prolific and successful writers. Why is that so? What do they all have in common?

All three write incredible stories by utilizing compelling and straightforward prose. The majority of such are displayed in an active voice and not a passive one. Their use of paragraphs consistently keeps their clarity of mind

I have quoted a few times before in other articles on content writing. One of the most memorable pieces of advice I have received is that:

People read books. Readers scan webpage content.

Bearing this crucial fact in mind, my three authors style of composing is needed more today than ever before. Why? To meet the needs of today’s modern reader who has a short attention span and hundreds of distractions to deal with.

Help your Grandad to focus on simplifying the complex content, and to add all the visual and audio elements available. Before Grandad knows it, he will have created clarity to his work that his audience will rave in appreciation and share freely with others.

Here’s where he needs to begin.

  • Regarding his complex content, he should avoid as much as possible topic-specific jargon and complicated words.  By achieving this one crucial step, he will start to unravel the concepts behind complex content.
  • He should remember not everyone has a high level of readability skills. Keep as much of his content as simple as possible. His readers will appreciate his efforts.
  • For example look at the words I used in the third paragraph of this article – “Ethnographic Research”. I will admit I had no idea what it meant and had to research the term myself. Ethnographic is derived from the word Ethnography, in other words, the study of people and cultures. So I added that tiny piece of information to make it easier for you the reader to understand what it meant.
  • So your Grandad and in fact all of us should always remember our mission in blogging life is to ensure we use simple words to describe precisely what any jargon and complicated words actually mean.

The chances are if you do not know what complex content means, there will be many others also in the same situation.

One author that all my life I have struggled with and so wished I did not is William Shakespeare, you may have heard of him. I have always wanted to sit down and comprehend his words that other more knowledgeable individuals do with easy. Then I discovered this website; No Sweat Shakespeare.com.

Finally, someone had thought of us millions of readers and published a platform for us all to freely explore this great man’s stories with the use of the modern style of language and not Old English.

The simple style of writing has given me the opportunity to grasp the importance of Shakespeare’s timeless work. By doing so, it grabbed my immediate and continuous attention.

Why not share this article when you have finished with your family and friends. There could well be a few of them who also would appreciate knowing more about Shakespeare’s unquestionable brilliance at storytelling.

Other famous & exceptional geniuses of their day were Albert Einstein, and Sir Winston Churchill I have always loved their quotations such as the one above and one of my favourite ones:

Just imagine what could happen if your Ex-Astronaut, Baby Booming Grandad can get his message across like these two historical geniuses.

Tip Number 2. Yes, there is a Tip Number 2 make sure you grandad writes with passion and excitement about the subject that fills him with renewed energy. Nearly all readers can sense when someone is bored. In turn, they will become bored and will head off to find someone who has that energy and passion in their work.

Suspecting with your Grandad’s complex history of walking in space, it will allow him to exuberate masses of energy and passion.

Please let me indulge myself for a moment. I knew absolutely nothing about the above man until I read Maria Arana’s incredible book on Simon Bolivar. With no idea what to expect, I read the entire book in FIVE days.

I just could not put the book down. Her style of writing portrayed her enthusiasm and energy for the subject at hand. Not only now I knew him, now I want to learn from him. I love history and I reccommend this book highly.

Tip Number 3. Your Grandad’s future use of  Active voice versus his Passive Voice. Emphasise that using an active voice will always deliver his message clearly verses using a passive voice.

So you should know before he asks, what the difference in the two voices.

When your Grandad uses an active voice, the subject he writes about performs the action. When he writes in a passive voice, the subject now receives the action.

For  example:

Active Voice: Ex-Astronaut wrote the blog.
Passive Voice: The blog was written by The Ex-Astronaut.

By showing your Grandad this example. He will see that the active voice is much more simplistic and natural to comprehend, It will certainly help when he is writing about complex subjects.

Of course, there will be occasions where he will see fit to include a passive voice into his content but he should wherever possible avoid such use.

By writing in an active voice, he will find it easier to deliver clear and explicit messages in sentences that are concise.

In the age where all of us research on our mobile devices. Obtaining the message clearly and concisely is imperative.

Here are some more dos and don’ts for your budding online Entrepreneur Grandfather.Who is not prepared to sit down with his pipe and slippers watching the world go by without him.

Do keep his relevant images simple and to the point. That includes pics, graphs and infographics.

  • Allow the video content to be relevant to the context. He should remember a simple video will give him an opportunity to reach out to people who prefer this medium of learning.
  • By simplifying a particular subject, with the use of infographics and a clear image, it will go along way.
  • Show him this article that clearly uses headings and subtitles throughout the piece. These additions to the overall context assist the reader to take breathers and digest small chunks of information.
  • Use whitespace just as much as using the keys to write. These spaces reduce tension in the reader. He can pause whenever he wishes and come back easily.
  • Mixing simplified content with relevant images, helpful infographics and eye-catching videos all targeted to ensure each reader is contented and happy to build a relationship with you.

Final thoughts for your Grandad regarding complex content.

As I took my first steps in writing articles and blogs, I never realized how enjoyable it would be. Learning new skills at nearly 64 has been a joy for me.

When your Grandad sits shaking his head, having reached a mountain pass. He cannot find a way through because the content he is creating is a complex subject.

Sit him down and pass him a copy of this article again. Remind him my message is to keep it simple. If creating a short video is the answer, go for it. People love videos, especially short and concise ones that deliver the required information.

With his audience, they are visiting his world for the first time. It allows him to keep the message simple, and understandable. This style of simplistic writing will be compelling enough for his new audience.

If you like this article on complex content designed to assist you with your budding entrepreneural Baby Booming Grandparents, then click and explore the next two:

Why does content matter?

How does grandma build trust with her new customers?

Mike Bowley is an SEO Content Writer, Baby Boomer, and published Author. He helps “Newbie” & “Baby Boomer” website owners to get their organic and relevant content on to web pages and mobiles.

Mike has spent over 50 years in sales and marketing, and now lives and works from Colombia. He is also a regular writer on both Viviamaridi and WattPad.

Visit his author’s website here: mikebowley.com

Attributes for images in this article go to:






How does Grandma Build Trustworthy content?

How does Grandma Build Trustworthy content for her new Customers? The heroine in your family has spent a life time raising a family. For all concerned she has been the rock. But now she needs some guidance.

Now let’s imagine you are the lucky one to have a baby boomer knitting expert in the family. Your Grandmother has been working those needles for almost her entire life, and never once has she fallen out of love for the world of wool.

She taught your Mum, and between them, they have passed on the same gift to you.

Your grandmother has taken the bold steps to startup an online presence to showcase her skills and products.

Within a month, her new website has attracted visitors who have become customers.

When it comes to her new business, her trustworthy content will be the single most crucial element of her brand’s growth.

Straightaway due to her motherly nature, she starts to worry on how to gain those customers trust and loyalty long term. She understands from a lifetime as a consumer. If she does not have their trust, her success will be short lived.

Without trustworthy content on her website, she will never have a long term business.

How do you help her? What advise should you give her? Let’s examine what today’s experts advice. Is the information the same pre-digitization?

One aspect we can all be certain of, if we as consumers do not trust an outlet’s product or services, we will not commit to purchase anything from them. It will not matter the size of the business concerned. How many times have we seen household names disappear from the High Street because they had lost our trust?

It’s a straight collaboration – No trust means No Revenue

Well, the first action is to sit her down, make her the best cup of tea you have ever brewed, oh yes give her an ample supply of cookies, especially the ones with ginger inside.

Then explain trust has to work both ways, she and her customers have to learn to trust each other. Grandma can take small but significant steps to ensure every customer is treated professionally and fairly. She should deal with any complaints swiftly and head on.

Granny does not need to take offence or make it personal. It is business. Dealing with it will show her customers they are in safe hands with her attitude and dedication. Likewise, she should raise the roof when she receives positive feedback.

She should remain active within relevant niche trade organisations. These organisations can highlight her best business qualities and her willingness to be connected within her industry.

Arrange for your Grandma to implement a 30-day return policy with no quibbles. This action will give a clear indication to her customers that they are safe with her.

Now help her with a set of established guidelines trustworthy content she and her staff can work with.

Grandma here is seven excellent ways you can strengthen your relationship with your customers.

  1. Never stop telling the truth. Your customers can handle mistakes and setbacks. They hate being lied to, and they positively detest cover-ups.
  2. Deliver what you promise. Always promise less than what you actually know you can deliver.
  3. Be punctual. Never miss a scheduled call back, meet deadlines, and ensure deliveries are on time. Your customers will love you for valuing their time.
  4. Communicate promptly. Respond to customer emails, their voicemails and missed calls within 24 hours of receipt.
  5. Smile and be friendly even on the telephone. Its true customers can hear your positiveness in your voice.
  6. Show genuine sincerity. Your actions should match your tone of voice. Never say “We do appreciate your business” with a flat and uninteresting tone.
  7. Thrive in being consistent. Ensure everyone from your delivery people to your sales team interacts with your customers in the same manner as you would do.

We all love that feeling of greatness when we get something right, and someone else tells us so.

Your Baby Boomer Big knitting Supremo should take responsibility for any criticism that arises from any mistakes. These gremlins do have a habit of occurring in the most well oiled of businesses. It will not matter if Grandmother’s business stays a local concern or becomes a national player in her niche market.

No human is perfect, no machinery in the world continues working without breaking down once in a while. No process that is implemented from time to time will be perfect or complete from the off. Adjustments will always be the par for the course.

Why not suggest to her to bear in mind every time a mistake or complaint arrives, they should be treated as opportunities to strengthen her brand by finding ways to eliminate the imperfection raised and in a fashion that will delight the person complaining.

Mind you, there are such people who I would call the professional complainer. No matter what you do, they will never be happy.

Back in the 50s, 60s and 70s, many of us Baby Boomers would happily head out on a Saturday night for a three-course meal consisting of soup, steak chips and peas, followed up with a apple  pie and custard desert, and all for £3.65!

Berni Inns was a chain of restaurants set up by Italian brothers Frank and Aldo Berni. They modelled their chain on the up and coming restaurants they came across in the USA after the Second World War. The ethos from those pioneers was simple. It should not matter where in the country your local restaurant is located. The menu and the standard of the meal served should be exactly the same.

This model has stood the test of time, and we all have benefited from such an ethos. Think of all the brands we flock to on a regular basis. Why? Because all have trustworthy content

But even then, there was those that would travel up and down the country, visit a Berni, and before the bill was due to be paid. Found a reason to complain. Letters of complaint went to the Berni Inn head office in Bristol, and the customary no questions asked gift vouchers would arrive a few days later. This was all pre-computerisation.

Eventually, the management investigated and correlated all known complains and sure as Ice is cold a small community of ardent complainers was revealed.

Throughout that period, you would never hear Berni Inns complain. They treated everyone professionally and courteously, never putting their brand at risk. Quite the opposite, their reputation grew, and Berni inns went onto be the largest chain outside of the USA.

Sadly by the 1990s, the name disappeared from our thoughts with the demise of both brothers. But what a positive message for Grandma. Building trustworthy content is the key to all great brands.

All businesses can thrive or fail depending on its reviews and testimonials.

Train Grandma to keep an eye on what her customers are saying. She should utilise the great reviews in all her advertising campaigns. She should proudly share her success with her relationship with her loyal customers via her website and all her social media platforms such as Facebook, Twitter and Pinterest.

These shares will become invaluable to your Grandma and her future potential customers. It is here that her brand will attract that wonderful feeling of trust.

Many Websites weakest page is their About Us Page.

No doubt your Grandma will concentrate on her homepage and happily leave others to do the intricate work such as creating blogs, developing a shopping cart and broadcasting to the world who Grandma is on her About Us Page.

Guide her through the process of becoming an online presence, it is time for her to stand out from the crowd. She should show people what she believes in, her motivations and her aspirations. Customers love to build relationships with real people and not faceless corporations.

Conclusion on the subject of building trustworthy content for Grandma.

By being reliable and loyal to her customers, your grandma will achieve all that she has dreamed of and beyond.

We have written more great articles to help the budding Baby Boomer Entrepreneur in your family. Click on and enjoy the following articles:

Why is no one reading your grandparent’s awesome content?

Things to tell Grandad to concentrate on when creating content.

Mike Bowley is an SEO Content Writer, Baby Boomer, Importer, and published Author. He helps “Newbie” & “Baby Boomer” website owners to get their organic and relevant content on to web pages and mobiles.

Mike has spent over 50 years in sales and marketing, and now lives and works from Colombia. He is also a regular writer on both Viviamaridi and WattPad.

Visit his author’s website here: mikebowley.com.

Attributes for images in this article go to:



What should Granddad concentrate on when creating Content?

What should Granddad concentrate on when creating Content? Where do you start? What is his lifelong passion? is there a niche market waiting to follow him?

Your Granddad or officially known as baby boomer has decided to become a Blogger to supplement his pension. You have helped to set him up.

Now he has his online presence and has spent the last three months writing many blogs on his niche market.

In this case, he chose Fly Fishing. A past time he has enjoyed since he was a little boy.

You are surprised at how he has progressed, considering computers arrived in the latter years of his life. How do you break it to him, It’s no secret that creating content that is engaging is harder than ever?

Do not let it worry you in the slightest. The chances are your baby boomer in the family may well be retired. But life does not end there for him or his generation.

  • Back in 2015 according to a Kauffman Report over 20% of Entrepreneurs aged over 55 chose to launch an online business over sitting in front of the TV in retirement.
  • Studies from Beckon from Austin Texas showed that while content marketing was up 300% in 2016, and in the same year engagement had only risen 5%.
  • To make things worse, those people taking the time to read and engage with content are  spending an average of 37 seconds on any page before clicking away.

How do you inspire him to keep going with creating content?

First, let’s address the reason for these awful statistics. Explain to him, that nowadays our lifestyles show we are always connected to the media, whether we are using our laptop, smart TV or mobile devices.

It’s difficult for anyone to stand out and capture attention. Tell him there is an overwhelming amount of content being created every single day.

He needs to show resilience and ensure all that he writes is relevant. Write to your chosen audience and no one else. Give them what they want as this alone will keep them engaged.

Present your baby boomer blogger with a piece of paper with the following 10 all inspiring pieces of advice when creating content:

  1. In the beginning, write down what it is you wish to achieve. When you have done that make it your mission statement on your website. Remind him he is now in the business of information giving. People start to trust you more when you show what it is that’s driving you.
  2. When you curate, ask before you commence. If you know the reason WHY you are about to write before you arrive at WHO, i.e, your target audience,  Do you know WHAT you wish to say to them and HOW you are going to express yourself to them? If you do not know WHY in the beginning, there is no point heading down the path to a plainly written mediocre blog.
  3. When you get stuck creating content, think back on the journey you took in fly fishing. Blog your journey.
  4. Worried you might not be good enough, do not get paralyzed by pursuing perfection. Write from the heart and pass to your loving grandson for editing. Or better still download Grammarly Premium.
  5. Spend an equal amount of time with Grandma. You will always need to rest. Set the hours when you will switch on the screen and start blogging. Its work and like all work you need to be alert to achieve awesomeness.

6. There are very few rules to obey in being a blogger, they usually revolve around the content itself. Show no fear, make mistakes, then come and tell me and we can make the changes by communicating together.

7. You know your inner self more than anyone can know. Except of course grandma. Write from the heart, remembering the values you instilled in me, and in a voice, you are comfortable with. Your followers will see and appreciate your openness. They will be more inclined to share your content with those they love and trust.

8. As new generations arrive, bear in mind the adage from an unknown Japanese scholar – “Everything old will be New Again.”

That will apply to your niche fly fishing content as you will have the advantage of looking back to find your inspiration. Your content should show your desire to educate, engage, and entertain. Focus on these three elements Granddad, look to all the old ideas and revamp them to today’s audience and amaze them.

9. My gift to you Grandad, embrace the power of possibility. When you play, you become creative. Do not set a predetermined goal or outcome. Let your mind play and instead ask the following:

“What if I wrote this? Well, that’s ok; but what if I wrote this? No that’s going to mess it up, what about this instead?

By playing, you will be allowing yourself to head down a path you’d least expect.

10. Remember those words you taught me to believe in:

You may be good at something, it does not mean you are expected to do it. Equally, because you do not know how to do something, It does not suggest you should not try.

Now you are in his good books, sit him down and pass on this information to your baby boomer blogger & content creator.

While there maybe no hard and fast rules, there are certain things you can do to  engage your readers better and increase the time they spend reading your fly fishing content.

11. Write in-depth blog posts in the regions of 2000 words or more. Search engines such as Google look more favourably at these than a blog post with say 300 words.

12. Break up your written content with visual content such as fly fishing related images and videos. Chose the ones that will impact your content in a positive way. The beauty of those perfect images will help you to tell a story in ways your words may not.

Images can also be used to convey information such as statistics, studies and processes.

By adding these images, you will improve the time each visitor spends on your page. Not forgetting the added bonus of increasing the chances of your readers sharing them on their social media platforms.

Videos are great too, and if you chose wisely, your readers would stay on average 2 to 3 times longer than content without them.

Use a decent digital camera or upgrade your mobile phone to allow you to made videos at home or when you are fly fishing with your friends and competitors.  A 15 minute homemade YouTube video is free and takes a little editing. Yes, I can show you how once you have done 1 or 2 of them you will be an expert.

The positive result: more shares will equal more traffic.

13. It pays to offer Tips and Takeaways at the end of each blog post. Let your reader feel your post has added value over any other blog on fly fishing.

Readers love relevant and explicit tips, and your niche is perfect to allow bullets and sub-headings to be included. If you re-examine this article, you will see I have covered many as they are a blogger’s best friend and considered best practice.

Here is the creating content conclusion for your Grandad.

When curating Blog Posts always build your content with your readers at the forefront of your mind. Write in a style that suits your niche market and target audience.

Decide how many blog posts you wish to publish each month, and select a day for publishing that can be kept each week or month.

Let Google get to know your site when you are expected to publish and that you are a site worth considering when someone raises a question on your niche market, in this case, fly fishing.

We hope you have enjoyed reading our article for creating content and more importantly we hope your budding baby boomer entrepreneur finds it useful and informative for him.

Now share with him some more of our articles directed at assisting Newbie website owners and budding Baby boomer Entrepreneurs.

Why does content matter?

Why is no one reading your grandparents awesome content?

Adding authority to a budding baby boomer entrepreneur’s content writing.

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.

Visit his author’s website here: mikebowley.com.

Why is no one reading your Grandparent’s awesome content?

Why is no one reading your Grandparent’s awesome content? What can you do to help them achieve success with their endeavours?

When your grandparents look at all the SEO advice on the web these days, they will see there is a lot of focus on content. Everyone is telling them to create awesome content, and everything will fall into place.

While there is a mountain of truth here, your bewildered grandparents will have no real idea why no one is reading their awesome content. So how do you help them?

The fact your grandparents have jointly created fantastic blog posts and awesome content for their fledgeling Jogging for Baby Boomers website which you had advised them was a good starting point.

But to say it will solve all their search and traffic problems is misleading, to say the least. Let’s take a look at why the Jogging for Baby Boomers content alone isn’t good enough to improve their website’s performance.

What should you teach your grandparents about awesome content?

Before you begin, let’s talk about the content that your Baby Boomers think is awesome. They more than likely had a great time writing it. They probably even loved reading it. But the real benchmark of success is whether anyone else likes it.

Your Grandparents will need all of their content to have at least two of four crucial elements. Entertainment, relevance, information, and originality. If you can see all four elements on display at the same time, then yes; their content probably is awesome.

Now is there anyone out there seeing it?

It stands to reason your grandparents are Baby Boomers born between the years of 1946 and 1964. So their target audience will more than likely be in the same age group.

In the USA alone there is approximately over 74 million Baby Boomers. Image your grandparents attracting just 1% or the equivalent of 1.5 million visitors to their site!

Many marketers overlook Baby Boomers, preferring to promote products and services to millennials (Born between 1981-2000) and Generation X (Born between 1965-1980) but figures do show that Baby Boomers constitutes the richest age group this century.

So show your grandparents these statistics for their age group.

  • 60% of Baby Boomers have a presence on Facebook and other Social Media Networks.
  • Almost 60% of baby Boomers love reading blogs and articles online.
  • Over 70% of Baby Boomers enjoy watching YouTube & Vimeo videos. Forbes 2017
Note from Author: I spend at least 2 hours a day watching YouTube videos as my primary source of information.
  • Us Baby Boomers can spend at least 27 hours per week browsing online, which turns out to be more than those who are between the age of 16 to 34.
  • Baby Boomers love sharing content with family and friends by as much as 19% compared to the other generations mentioned earlier. Digital Trends 2016
  • Understandably, we Baby Boomers prefer the slower paced and more tranquil sources of information. While the younger Millennials tend to levitate towards the faster paced with tonnes of visual videos. Quicksprout 2017
  • 96% of Baby Boomers are happy to use search engines, 1% less will use their email regularly, and a staggering 92% of us will contently shop around online for products and services. Forbes 2017
Now, who believes that we Baby Boomers are passed it?

So we all know now that there is definitely a huge target audience for your Grandparents to attract. This audience has money and is willing to part from it if the information and the research give them what they are searching for.

You can tell your budding entrepreneurs that its a myth that Baby Boomers do not use Social Media. They may say they don’t, but the truth is they are indeed very active on Facebook and other networks.

Keep in mind, when your Baby Boomers website takes off they may be prudent to add a shopping cart as Baby Boomers are active online shoppers. They think nothing of investing in educational products for their grandchildren. (Bonus for you.) This is the generation who value and uphold loyalty, trustworthiness, authenticity and education.

Remind them that their audience of Baby Boomers were hard-working individuals, who like to be kept up to date. They enjoy interacting and appreciate when something is delivered on time.

The next thing worth considering (as their Official Editor) is their content. Is its relevance to their niche market? In this case, jogging for anyone born between 1946 and 1964. Are they using the right keywords with the right frequency to signal to the likes of Google that they should rank at number one?

There will be technical SEO issues for them to sort out. Or probably more accurately, you as the grandchild and growing up in the high techie world can put to rights.

Can Search Engine bots index their jogging website, and categorize it correctly

Not forgetting, what is becoming more critical than ever before does Google’s customers like their content?  Time for you to have a closer examination.

Are there any other websites or organisations linking to their site?

Google uses links to your grandparent’s content as user feedback. So, if Google sees more people linking to their content, the more contented Google will be.

Be mindful, not all links are created equal. A link from a highly respected innovator is a lot more potent than a “Newbie” website owner. Once you reveal this fact they are bound to ask you – How do they go about getting links?

Well, you can take them down the DIY route, although it can cost you and your grandparents a lot in time. You might be better off advising them to engage an SEO agency that specializes in links or a white label link building service.

Don’t let them underestimate the power of great links – and train them to always be on the search for better link sources. It would not hurt you to keep an eye out yourself and offer any links you feel would benefit them.

Now is there any people sharing their jogging for Baby Boomer’s awesome content?

The strategies I have curated to you will go a long way in ensuring your grandparent’s content ranks highly within the search engines. But there is another route for them to consider – the possibility of sharing their content.

If they can provide their audience with exciting, organic, relevant and informative content, your baby boomers followers will gladly spread it around like wildfire within their own social media networks.

They will post what they like and trust on their Facebook and Pinterest and other social media, They will not stop there. Many of their followers will email it to their friends and colleagues.

With a little bit of luck, your heroes could end up going viral.

In awesome Conclusion for your baby Boomers.

With your valuable advice, you can assist your grandparents with the prospect of their website gaining more website visitors. Also, not forgetting that Google has commenced in taking an active interest in all website social media shares. These valuable signals are generated from your grandparent’s content. Thus, allowing Baby Boomer’s website to be ranked.

So, in a nutshell, you now have the means to guide your “not ready for retiring in front of the TV with pipe and slippers” Grandparents.

When you gauge, they are ready for your expertise in solving four potential problems affecting their poor performing content.  Just sit up, chest out, smile and tell them how to Create it, optimise it, and share it – by doing so, you will experience their assured shared success.

Are you enjoying guiding and helping your Newbi website owner or baby boomer entrepreneur in the family to reach their goals. Here are some more valuable articles to help you to help them.

Adding authority to a budding baby boomer entrepreneur’s content writing.

Why does content matter?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

Meta Descriptions. How do I make them engaging?

Meta Descriptions. What are they & How do I make them engaging? This is what I discovered when researching the subject.

Firstly, Meta Descriptions are small snippets of information.

Meta Descriptions are located below a link of a search result. They will provide you with a brief description of the content on the webpage you head to after clicking on the link.

They form part of a Search Experience Optimization process by providing context, and should never be overlooked. Or your web pages could fail within search rankings. Albeit, Meta Descriptions are in themselves not direct ranking factors.

We are told that websites are not rewarded or penalized on whether they hold a high rank or not.

The primary goal of Meta Descriptions is to provide the user with a small nugget of context before clicking on to the webpage that interests them.

But indirectly, websites could believe they are. Yes, it is true that the content in a Meta description does not factor in the algorithm of SERPs. But the user’s behaviour will be factored into the same algorithm.

Where users live, and their length of engagement are two key factors that are looked at. Not forgetting the matter of CTR (Click-through rate) which is also part of the algorithmic ranking process. It now stands to reason, Meta Description is an essential aspect for the improvement of click-through rate from search results pages.

Meta Descriptions go one step further than Google, & other Search Engines, as they only display the first 50 to 60 characters of page titles via SERPs.

Whereas, Meta Descriptions will provide websites with the opportunity to provide more information. Thus by giving them the chance to gain more “Qualified Traffic” to their sites.

What does the term “Qualified Traffic” mean?

When visitors arrive at your website, ideally you will want these people to be interested in what your brand has to offer to them. Equally, you want them to stay and enjoy their experience. So much, that they are prepared to revisit your site repeatedly.

This positive & engaging outcome may only start to happen due to your Meta descriptions.

If that is the case, then many more will do the same. You will begin to see a rise in your website’s ranking with qualified, relevant & organic traffic.

Meta Descriptions are ideal for Facebook.

By the same token, if you share your website page on a Social Media Platform like Facebook, your Meta Descriptions will automatically populate throughout the post. Facebook has put a tremendous amount of thought into ensuring your Meta Descriptions fits perfectly within the space they have provided you.

Do problems arise when there is no Meta Descriptions?

In circumstances where you have not provided a Meta Description, Facebook will select the first content it can find. The main drawback. By not providing a Meta Description will be the content is cut short. Added to this the lack of real optimisation, your brand suddenly looks unclear, confusing and possibly unprofessional in appearance.

Is there anything else I need to be aware of regarding my Meta Descriptions?

Absolutely there is. Google will cut your Meta Description down to a maximum of 160 characters. Hence, when Facebook sees your Meta Description, it will only display the same 160 characters.

Ideally, to ensure your entire Meta Description is presented, it should not exceed 155 to 156 characters. Do not include Quotation Marks as Google will dismiss them from view.

How and why should I ensure the Meta Descriptions are engaging & exciting to the reader?

In the same manner, when we are browsing on Amazon or in our local bookstore, we invariably will pick up a book and turn to the back cover. We do a similar process when reviewing books on Amazon.

We contently click away, eventually basing our buying decisions on what we find interesting and exciting to us. Individuals are climatised to those unforgetful killer meta descriptions that motivate us to explore and satisfy our curiosity,

The topic does not always matter, its the new narrative that counts.

Remember, there are ordinary people in the world who find the world of Stamps captivating to them. They too will take a pause when they see a headline that attracts their curiosity.

Duplicating the same positive result must be the goal when creating your Meta Descriptions. Always keep reminding yourself, the more people who click through a SERPs entry, the more your site will rank with Search Engines.

Which are the three primary features in a SERP entry?

Well apart from the Knowledge Graph Information and snippets, the three primary features in a SERP entry are:

  • Element 1 has to be a meaningful Page Title.
  • The second element has to be the inclusion of the Page’s unique URL.
  • Finally, the addition of the Page Description or as we know it the Meta Description.

Does including a keyword matter?

To optimise your webpage, you will need to add a keyword. Remember when users search they will use a keyword in their search query. Therefore, it makes sense to know what those valuable keywords or similar ones will be.

Remember your user will need to see relevant words, so make sure you use the right ones. They will make the difference between a SERP entry that is either overlooked or gains a valuable click.

Do not cut corners and use someone else’s Meta Description.

If you think about it, why would you want to use a duplicate of someone else’s Meta Description, no matter how successful you presume it to be. The rule here is clear, be interesting, be exciting and ultimately be organic.

Summary to our article titled Meta Descriptions. What are they? How do I make them engaging?

When reviewing and creating your unique Meta Descriptions, pause and remind yourself, that in a SERP entry your Meta Descriptions will take up the most space. Usually a full two lines. It is the place where your user will decide on whether to click passed or stay based on the information you provide.

The more relevant and engaging it is the more the user will view & read.

With this at the forefront of your mind, it becomes clear that a well written Meta Description does actually matter. It will inevitably improve your click-through rate, and to say nothing of the positive impact on your website’s ranking.

Ultimately a great Meta Description could be the only thing standing between a search result and a qualified visitor.

I  hope this article goes in some way towards your full understanding of Meta Descriptions and the importance of each one displaying freshness, engagement, and excitement when creating them. If you would like to view & explore more of Calibri and our growing catalogue of articles, click on to the links below and please share.

Favicons. What are they? and what are their purposes?

What characteristics do you need to ensure a well-placed website?

How do I select the right KPIs for my marketing content?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

How much does Content Writing Services cost?

How much does Content Writing Services cost, and how much should I put aside for it? Well, we are all in business and need to make a profit.

When we first decided we wanted to enter the world of Content Writing, we knew we needed to research on how much we should charge for our Content Writing Services. In addition, we wanted to know what all the other well-established Agencies and companies were charging around the globe.  Here is what we found out.

We found it was not as straightforward as we thought it would be to discover “the Going Rate.” The variants in running successful campaigns are endless, thus making it difficult to gauge.

You, the reader who by being here shows us you are a website owner, or a business wishing to move up to an online presence, or just maybe an SEO Marketer who is checking out the competition and the going rates for Content Writing services, as we did.

Here follows our best advice to you on Content Writing Services, with the Beginner in mind.

  • Start with knowing what your unique positioning is, how will your website compare to your competitors. Work out how rapid you want to ensure advancement and of course determine a budget that you can afford. More on that later.
  • Set time aside to investigate as many reputable Content Writing Services as possible and discover what each entails. In other words, what should you get for your money?
  • If you are the business owner who is setting out on his or her first journey in creating an online presence, you should accept from the very beginning; you are entirely responsible for any content work created on your website.

A reputable Writing Content Service and the SEO work accompanying it in its very nature is a long-term commitment.

Like all good things in life, there will be a set of guidelines laid down by a source such as Google Webmaster Guidelines. You can find more information with the link we have just provided you with.

  • When creating your website, pay equal attention to not only how the site will look like, but also, how each page is organized and structured to allow maximum ease and satisfaction for all your visitors, including Search Engines such as Google.

What is Crawlability? How can it affect your content writing service?

Google’s Search Engine Robots will perform a Crawlability Test on your site. They are looking to see if they can crawl throughout your site and it’s entire content to discover what your site is all about as a whole.

The robots will navigate through your subpages, topics, and also, your blogs and articles.

In a nutshell, all your web pages should be able to take your visitors from one page to another when being successful with Crawlable testing.

In the light of this new knowledge, make a concerted effort linking each of your web pages with at least Two Internal Link. This step alone will give added value to your written content service.

What is an ideal and professional Content writing service?

Content writing Services should include as can be seen from the above image the following crucial features:

  • An Original Approach.
  • The inclusion of Keywords that are relevant.
  • Professional Presentation.
  • Relevant Research.
  • Links both inbound & outbound.
  • SEO enabled, vital for gaining rankings & analytical results.
  • Hard Work.
  • Delivery Commitment.

By adding all the features to your content writing service, you will be seen as unique, and that you offer value to the reader. The content will match the original search query, and the end result will provide that essential motion to your user – complete satisfaction.

What is meant by backlinks?

Backlinking should always be of high quality as well as, natural. You do not have to have many, as in the saying less is better does work in this case. With the added proviso the links need to be relevant and authoritative. Moreover, focus also on building links and relationships that will boost Google Searches known as SERPs.

What are the vital steps for establishing a budget for your Content Writing Service?

Now you have an insight into some of the essential elements of  Content Writing. What you will need to do next, is to establish your personal goals for the business you have and set down a budget to incorporate the above.

Initially, ask yourself two questions:

  1. What exactly is my desired outcome? (Do I want to increase conversions & revenue?)
  1. What will I use to measure for success? (Is it keyword rankings or ROI?)

Furthermore, set measurable and achievable goals, there is nothing worse for your morale than by setting goals that you will know from the very beginning are doomed to fail.

Google fully understands that any campaign you start with will need time to show itself working. We set our goal for at least one year. Initially, we are aiming to see improvements as we learn followed closely by benefits. If we achieve our goals in six months, Yes, we will be ecstatic, but then we will need to replace with new goals.

Now how do I develop an appropriate budget for my Content Writing services?

Like us, you will need to return to the beginning of your journey into Content Writing and ask these Three crucial questions again, and again, until you are certain on what the answers should look like:

  1. Does my web pages structure perform better than my competitors?
  1. What content do I want to outperform my competitors?
  1. What does my backlink profile look like compared to the top ranking websites in my field?

The answers to those three questions will determine what your priorities are, to say nothing of, the volume of work that you will need to have completed making that all significant difference for you and your brand.

Exercise caution when budgeting for a longterm Content Writing Service.

Take your time, work out what you can comfortably set aside for monthly projects as well as one of the events such as promotions. Do not put yourself under masses of stress. That will have a detrimental effect on your health over the period of the budget. Remember, it could be for a year like us.

Accept, if your budget is low, then the journey will take a long time to give you those results you so desire.

So, how much can I expect to spend on a Content Writing Service?

Content Writers in the USA can expect to be paid between  $20 to $40 per hour. Likewise, in the UK, Content Writers attract hourly rates from £15 to £30 per localized campaign. These figures increase rapidly with experience and with work designated on a National or International Campaign. You will quickly find the rates quoted currently advertised in job agencies such as:


Summary for our article titled: How much does Content Writing Services cost?

The rates do not end there; there are many varied rates depending on what type of content you need and in which format. For example, are you requiring articles for Web pages, or marketing driven content for Landing Pages or content for marketing purposes on your Social Media platforms?

For further information on Calibri and our Outsourcing pricing structures for the UK & The USA,  please click on the relevant link below:

Calibri Writing Desk – UK Calibri Writing Desk – USA  

For those who clicked on the prices for our content writing services, they will remain the same in 2019 as 2018!

We hope this article goes in some way towards your fuller understanding of having a good content writing service and the importance of each piece of work displaying freshness, engagement, and excitement when creating them.

If you would like to view & explore more of Calibri and our growing catalogue of articles, click on to the links below and please share.

How do I select the correct KPIs for my marketing Content?

What characteristics are needed to ensure a well-placed website?

How do you attract the first 1000 subscribers to your website?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.

Voice, Vertical, & Visual. What is the Future of Enterprise Search?

Voice, Vertical, & Visual. What is the Future of Enterprise Search? Judging by my wife’s continually talking into her mobile is concerned, I have a feeling Voice Search is here to stay.

Fast are the days going where I could see her texting to all and sundry for hours on end. Now the fingers have slowed down, and the voice has taken over.

Voice, Vertical & Visual. Are you experiencing the same phenomena?

Following her interaction with her mobile devices, multiply that by millions or billions of voices all chatting into their gadgets.

One could think if Martians do exist then they might find us a noisy planet indeed.

Not surprising all the big Tech Companies foresaw this advancement long before I did. I feel it just crept up on me without warning. Maybe I am deafer than I realized.

Now when we in the industry of SXO (Search Experience Optimisation) look at all the components of a future strategy, we take into account Voice, Vertical & Visual.

If we ignore Voice, Vertical and Visual, we do so at our peril.

Our industry remained relatively static for many years, but not anymore. The industry has expanded and appears to be evolving into something more incredibaly exciting.

You may have noticed that I did not say Search Engine Optimisation (SEO) but instead wrote Search Experience Optimisation (SXO). Because there has been a massive shift to consumer focus needs. No longer do consumers feel it is sufficient to text to discover the products or services they desire.

We are now living in a time where both Marketers and their audiences can engage through visual and voice channels. Thus allowing, for full interactive experiences. Now all can assess anytime and anywhere on any of device.

So What Exactly are Visual Search & Vocal Search?

In a Nutshell, they are the New Search Technologies. They are been foun to benefit all businesses. Used correctly in your market strategy they both can allow for maximum effect.

Visual Search is where an image is uploaded to produce and receive relevant search results. Such as a user uploading an image of a particular item of furniture from a specific Furniture Retailer via their App and find details on how to buy the item.

Voice Search as is implied by the name allows a user to give a spoken command to a Virtual Assistant, for example, Google Assistant or Cortana. Resulting them receiving relevant search results in return. These results usually are received back both visually & audibly.

As I said, at the beginning of this article, these search methods have been taken up by a growing population of global users, and according to Gartner, the world’s leading IT Research & Advisory Company have released estimations that by 2050 nearly 30% of all Online Search Interactions will be achieved via voice.

Author’s note: With regards to Voice, Vertical & Visual, my wife is way out in front of me. I think it will be a while before I can catch her up.

Similar growth is expected with Visual Searches as users become more acquainted with future technologies in Power Image Search on next-generation Smartphones. Each camera becomes a visual discovery tool. Typing Keywords when purchasing items will become less in the process.

We humans have always known it is at times much simpler for us to imagine what we want versus trying to put the same thoughts down on paper.

With Visual Search, it naturally will become easier for users to find what it is they are looking for by simple images.

My wife will be so happy to read this next piece; Visual Search will assist her with the next pair of shoes she wishes to buy.

No longer will she have to type in keywords such as a pair of black stilettos, which currently will return countless general results, she will be able to upload an image and be specific to narrow down the response.

Because of Voice, Vertical & Visual my credit card will take another hit in record time.

What happens if the response from my wife’s search produces a “Not In Stock” response? Here another new benefit will please her with the ability to be cross-sold to by the website by promoting another similar pair of shoes that she may like.

The possibilities of Cross-selling is endless.

What benefits can be gained with Voice, Vertical & Visual Searches regarding SEO?

Google is ranking pages for User Experience because of Voice, vertical & visual Searches ability to deliver swifter search queries. Plus, with the added bonus of the disappearance of incorrect spelling impeding the query.

So how do you optimise your site? By optimising to Google Assistant. You will need to structure your content to accommodate, such as being informal, clear and straightforward.

Now start to visualise what Conversational Keywords can be incorporated within your written content based on the likelihood of Voice Search Terminology. Thus giving you the benefit of responding to a specific query.

Another benefit of incorporating Conversational Keywords comes when you create a well-structured FAQs (Frequently Asked Questions) Page. This allows you to avoid overstuffing your content with Keywords and facing a penalty by Google.

When creating localised SEO, you will need to include relevant locations in your keyword, such as Department Stores in Kensington or knightsbridge, London.

By doing this, it will enhance the likelihood of Voice Searches cementing your brand within the results.

Now that we all understand that Voice Searches will be done on our mobile devices. It is imperative that all e-commerce type websites can function perfectly on those same mobile devices.

The AMP Project which will be the subject of my future article is an open-source platform which allows you to create high-performing mobile web pages without any coding being raised.

How do I optimise my mobile site for Visual Searches?

When planning your Visual Strategy always consider what is the most efficient route to carry your customers through the various stages of your site’s Search Funnel. This will give you positive results when handling customers who impulse purchase based on images they see.

Pay particular attention to textual elements such as the Captions, Titles, and alternative texting. By doing this will allow your images to be better indexed and will consequently give you a better return in queries.

What other useful actions can you do to achieve success with Voice, Vertical and Visual searches?

  • Create a presence on the Pinterest website and their Pinterest Lens App. There are now over 600 million visual searches each and every month here alone. This will help you to generate more Visual Search Conversions.
  • Do the same with Google Lens because they are reporting images are returned now for over 26% of their received search queries.
  • Add multiple images to each product in your range and ensure you optimise the images for rapid page load.
  • Tailor your stock images, so they are not identical to your other images. Google and other search engines will have trouble if your image is replicated across the web in different contexts.
  • It pays now to keep a close eye and track any increases in demand via your image Search Traffic.
  • If you envisage your e-commerce site to having an App as well, it will make sense to incorporate ViSenze API to allow you to include Visual Seach functionality and works with receiving & analysing images sent by your customers.

Finally, here is the summary for our latest article on Voice, Vertical and Vision researches.

As you can now observe, optimising your website and mobile site for full Vocal, vertical and visual searches will help you to achieve your future goals.

Make it firstly, as simple as possible for your customers to find you and your product range, and secondly, make it stress-free as possible for them to purchase what they want on your online presence.

If you would like to view & explore more of Calibri and our growing catalogue of articles, click on to the links below and please share.

SEO vs SXO. Do you know the difference?

What causes Bounce Rates and is Dwell time important as a metric?

Why should you incorporate social media into your website?

What are Favicons? What are their purpose?

Mike’s Bio.

Mike Bowley is an Indoor Coffee Houseplant & Colombian Giftware Importer, SEO Content Writer, Baby Boomer, and published Author. He thrives on creating alliances with UK based Artisanal Cafe Owners and Garden Centers with artisanal product makers in Colombia.

He enjoys helping “Newbie” website owners. Plus, fellow Baby Boomer Online Entrepreneurs in getting organic content onto web pages and mobiles.

Mike has spent over 50 years in sales/marketing and shares his life and work between the UK and Colombia. He is a regular writer on both Viviamaridi and WattPad.
Visit his author’s website here: mikebowley.com.